Canva Market Research Report



Company Overview



Name, Mission of the Company


  • Name: Canva

  • Mission: To empower the world to design.


Founding Information


  • Founded: 2012

  • Founders: Melanie Perkins, Cliff Obrecht, and Cameron Adams


Key People in the Company


  • CEO: Melanie Perkins

  • COO: Cliff Obrecht

  • CPO: Cameron Adams


Headquarters


  • Location: Sydney, Australia


Number of Employees


  • Employees: Approximately 2,000


Revenue


  • No information is available.


Company Recognition


  • Known for: Simplifying graphic design for everyone through an easy-to-use online platform.


Products



Overview


Canva offers a wide range of products that are geared towards simplifying the design process for both individuals and businesses.

Key Products



1. Canva Pro


  • Description: A subscription-based service that offers enhanced features beyond the free version.

  • Key Features:

  • Access to millions of premium images, videos, audio, and graphics.

  • Advanced exporting options.

  • Team collaboration tools.

  • Brand Kit for consistency in branding.

  • Magic Resize to adapt designs to different formats and platforms.


2. Canva for Enterprise


  • Description: A tailored version of Canva Pro designed for larger organizations.

  • Key Features:

  • Enhanced collaboration tools for large teams.

  • Administrative controls and approval workflows.

  • Integration with single sign-on (SSO) solutions.

  • Dedicated account management and support.


3. Canva Education


  • Description: A free platform for educators and students.

  • Key Features:

  • Access to Canva Pro features at no cost.

  • Tools tailored for classroom use.

  • Collaboration between students and teachers.

  • Learning templates and educational content.


4. Canva Print


  • Description: Printing service that allows users to bring their digital designs to physical form.

  • Key Features:

  • Wide range of print products including business cards, flyers, posters, and more.

  • High-quality printing options.

  • Direct shipping to customers.


Recent Developments



New Product Launches


  • Canva Video Suite: Launched a comprehensive suite for video creation, enhancing the platform’s multimedia capabilities.


New Features


  • Enhanced Collaboration Tools: Released new features for real-time collaboration, making it easier for teams to work together on projects.

  • Magic Write (Text-to-Image Conversion): Introduced AI-powered text-to-image conversion tool.


Partnerships


  • Partnership with FedEx Office: Announced a partnership to enable Canva users to print their designs via FedEx Office locations seamlessly.

  • Integration with HubSpot: Partnered with HubSpot to allow marketing teams to create and use Canva designs directly within the HubSpot CRM platform.


This detailed report offers a comprehensive view of Canva, its products, recent developments, and strategic partnerships, providing valuable insights into the company’s operations and market position.