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Capillary Technologies

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Company Research Report - Capillary Technologies



Company Overview


Basic Information


- Name: Capillary Technologies
- Mission: No information available
- Founded: 2012
- Founders: Aneesh Reddy and others
- Headquarters: Bengaluru, India
- Number of Employees: Over 400
- Revenue: No information available
- Specialty: Capillary Technologies specializes in providing AI-powered customer loyalty and engagement solutions.

Key People


- Aneesh Reddy: Founder, Managing Director & CEO
- Sameer Garde: CEO (Effective January 1, 2023), succeeding Aneesh Reddy who transitions to Vice Chairman
- Anant Choubey: Co-founder, Executive Director, CFO & COO
- Sridhar Bollam: Co-founder & Chief Customer Officer, North America
- Clarissa Schealer: Senior Vice President - Loyalty
- Jim Sturm: SVP, Americas
- Melody Mitchem: Global Head of Human Resources
- Bill Jansen: President, Americas
- Piyush Kumar: Chief Technology Officer
- Rohan Mahadar: VP, Product Management
- Don Smith: Global Chief Consulting Officer
- Bill Swift: CIO & CEO Joint Ventures
- John O’Neill: President, Digital + Analytics, Capillary North America
- Aidan Lundy: Senior Vice President
- Ben Stirling: Senior Vice President
- Santosh Reddy Nigudagi: VP, Sales & Marketing
- Siddhant Jain: VP, Customer Success
- Gireddy Bhargavi Reddy: Company Secretary and Compliance Officer

Products


Product Suite


1. Loyalty+:
- High-level Description: AI-powered loyalty management platform designed to increase customer retention and satisfaction.
- Key Features: Personalized loyalty programs, omni-channel communication, analytical insights, and efficiency in scaling loyalty operations.

2. Engage+:
- High-level Description: AI-driven consumer engagement platform facilitating real-time, personalized communication.
- Key Features: Automated campaign solutions, cross-channel engagement, real-time rewards, and adaptive consumer journeys.

3. Insights+:
- High-level Description: Advanced AI and ML-powered business intelligence tool for data-driven decision-making.
- Key Features: Data aggregation, predictive insights, prescriptive solutions, structured analytics process.

4. CDP+:
- High-level Description: Advanced consumer data platform integrating, managing, and leveraging data to optimize customer engagement.
- Key Features: Real-time data aggregation, predictive insights, hyper-personalization, cybersecurity focused technology stack.

5. Rewards+:
- High-level Description: Provides a comprehensive reward management system to inspire customer loyalty.
- Key Features: Intelligence-based offers, personalized rewards, monetary and non-monetary incentives, commercial flexibility.

Recent Developments


Recent Activities


1. Capillary Technologies Acquires Brierley:
- Date: April 04, 2023
- Details: Capillary Technologies acquired Texas-headquartered Brierley+Partners, enhancing its position in the US market and expanding its capabilities with Brierley's experience in loyalty solutions. This acquisition allows Capillary to deliver more advanced and emotionally engaging customer loyalty solutions.

2. Addition of New Executives:
- Clarissa Schealer: Appointed as SVP of New Business Sales.
- Bill Swift: Added as Global Head of Human Resources.

3. Capillary Technologies Grows 4x in the USA:
- Growth: Post the acquisition of Persuade, Capillary Technologies has grown 3.5 times, expanding its footprint significantly in North America.

4. Partnership with Loyalty TV:
- Announcement Date: August 22, 2024
- Details: Capillary Technologies collaborates with Loyalty TV to enhance global customer loyalty programs by providing advanced insights and technologies.

Recognition and Awards


- Forrester Wave™: Named a Leader in the Loyalty Technology Solutions, Q1 2023 report.
- SPARK Matrix™: Recognized for Customer Loyalty Solutions, Q2 2024.
- Other Recognitions:
- Strong Performer in Forrester’s CCMH Wave.
- Leader in Forrester’s “Channel Incentive Management” report.
- Top 10 CCCM Providers in APAC.

Strategic Partnerships


- Partnership with KPMG in India:
- Date: September 02, 2022
- Details: Strategic alliance for providing loyalty and customer engagement solutions, focusing on driving AI-based cloud-native solutions for businesses.

Conclusion


Capillary Technologies continues to be at the forefront of customer loyalty and engagement solutions, leveraging advanced AI capabilities and expanding its global footprint through strategic acquisitions and partnerships. With a solid leadership team and recognition from leading analyst firms, Capillary is well-positioned to lead the market in loyalty technology solutions.

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