CapitalSetu Company Profile
Background
CapitalSetu is a financial services startup established in September 2020 by founders Pankaj Goel and Ayushi Gupta. The company specializes in supply chain financing, primarily serving small and medium-sized manufacturing businesses across India. CapitalSetu's mission is to streamline financial processes for these enterprises, enabling them to save time and money through competitive financing solutions.
Key Strategic Focus
CapitalSetu's strategic objectives include:
- Innovative Technology: Leveraging advanced fintech solutions to provide a seamless and user-friendly platform for supply chain financing.
- Data Security: Implementing robust security measures to ensure the confidentiality and safety of client information.
- Expert Support: Offering dedicated financial expertise to assist clients throughout their financial journey.
- Tailored Solutions: Providing flexible and customized financing options to meet the unique needs of each business.
Financials and Funding
In May 2023, CapitalSetu secured $350,000 in a seed funding round led by Real Time Angel Fund. Notable investors included:
- Ashish Kacholia: Lucky Securities
- Vikas Khemani: Carnelian Asset Advisors
- Rajat Mehta: JITO Angels
- Sunaina Bhattacharya: Individual investor
The funds are earmarked for developing four new technology products over the next 12 months, expanding the team by hiring key members, and increasing market share.
Technological Platform and Innovation
CapitalSetu distinguishes itself through:
- Proprietary Technologies: Developing a financial software platform designed to offer quick payments for unpaid invoices, enabling businesses to increase profit by reducing time in contract negotiations and eliminating pending payments.
- Scientific Methodologies: Utilizing advanced fintech solutions to provide a seamless and user-friendly experience for supply chain financing.
Leadership Team
- Pankaj Goel: Co-Founder, Board Member & Chief Executive Officer
- Ayushi Gupta: Co-Founder & Board Member
- Yogesh Vaishnav: Co-Founder and Chief Technology Officer
- Pranay Mathur: Advisor
Competitor Profile
Market Insights and Dynamics
The supply chain financing sector in India is experiencing rapid growth, driven by the increasing demand for simplified financial solutions among businesses. CapitalSetu operates in a competitive landscape with several key players offering similar services.
Competitor Analysis
- Lentra: A venture capital-backed company based in Pune, India, specializing in financial software solutions.
- LenDenClub: A Mumbai-based venture capital-backed firm focusing on peer-to-peer lending platforms.
- LivFin: A New Delhi-based venture capital-backed company providing supply chain financing solutions.
- Flexiloans: A Mumbai-based venture capital-backed firm offering quick and flexible business loans.
Strategic Collaborations and Partnerships
CapitalSetu has established significant partnerships to enhance its market position and innovation capacity. Notably, the company secured funding from Real Time Angel Fund and other prominent investors, reflecting strong support and confidence in its business model.
Operational Insights
CapitalSetu's competitive advantages include:
- User-Friendly Platform: A seamless and intuitive interface that simplifies the financing process for businesses.
- Competitive Pricing: Offering supply chain financing solutions at competitive and unmatched prices.
- Personalized Approach: Understanding and addressing the unique needs and goals of each client.
Strategic Opportunities and Future Directions
With the recent infusion of capital, CapitalSetu plans to:
- Develop New Products: Introduce four new technology products tailored for businesses within the next 12 months.
- Expand the Team: Hire key team members to strengthen capabilities and support growth.
- Increase Market Share: Enhance market presence and reach more small and medium manufacturing businesses across India.
Contact Information
For more information, visit CapitalSetu's official website.
