Overview
Capitol Broadcasting Company, Inc. (CBC) is a diversified communications enterprise located in Raleigh, North Carolina. Since its inception in 1937 by attorney A.J. Fletcher, CBC has evolved from a single radio station, WRAL-AM, to a multifaceted company with assets in television, radio, real estate, and professional sports. The company's commitment to innovation and community service is a hallmark of its operations.
Corporate Structure and Leadership
Key Figures
- Jim Goodmon, Chairman & CEO
- Instrumental in the expansion of CBC into satellite communications, new media, real estate, and professional sports.
- Previously held positions of President and CEO from 1979 to 2017.
- Known for maintaining community-centered business strategies.
- Jimmy Goodmon, President & COO
- Fourth-generation leader handling digital strategy and acquisitions.
- Experienced in roles like VP & General Manager of CBC New Media Group.
- Involved in numerous community and industry boards.
- Michael Goodmon, Executive Vice President
- Oversees real estate and sports divisions, including the Durham Bulls and American Tobacco Campus.
- Leads initiatives in energy and real estate investments.
- Active in local community development projects.
Business Divisions
CBC encompasses multiple strategic areas:
- Television & Radio: Operates WRAL-TV, WRAZ-TV, and other stations, enhancing media outreach.
- New Media: Develops digital platforms, with WRAL.com as a flagship enterprise.
- Real Estate: Manages projects like the American Tobacco Historic District.
- Professional Sports: Owns the Durham Bulls baseball team.
- Community Engagement: Supports local organizations through internships, events like Radiothon for Duke Children’s Hospital, and philanthropic endeavors.
Competitor Profiling and Market Landscape
Key Financials
- Annual Revenue: Approximately $52.5 million
- Revenue per Employee: Around $225,500
- Employee Count: 233, marking a 2% increase from the previous year.
Notable Competitors
1. Weigel Broadcasting
- Operates national TV networks such as MeTV, focusing on quality entertainment and sports content.
2. Morgan Murphy Media
- A historical presence in broadcasting and digital marketing with a focus on innovation across 11 markets.
3. Saga Communications
- Known for developing broadcast properties, with a strong local media and digital presence in 28 markets.
4. The E.W. Scripps Company
- One of the largest U.S. local TV broadcasters, known for quality journalism and vast media reach.
5. Gray Television
- Owns TV stations in 113 markets, focusing on local content and community involvement.
6. Fox Interactive Media
- Part of Fox Corporation, emphasizing digital media and robust content offerings.
Strategic Approach
To excel in this competitive landscape, CBC leverages its diverse operations in media, sports, and real estate. Localized content, coupled with digital expansion enabled through platforms like WRAL Digital Solutions, strengthens CBC’s market position. Monitoring competitive advancements in digital media and content distribution remains crucial for strategic positioning within the industry.
Community and Social Responsibility
CBC prioritizes localism and community service in its operations, evident through its support for children's hospitals, educational programs, and disaster relief events. The company's corporate culture fosters integrity, teamwork, inclusivity, and innovation.
Contact Information
- Address: 2619 Western Blvd., Raleigh, NC 27606
- Phone: (919) 890-6000
- Website: [Capitol Broadcasting Company](https://capitolbroadcasting.com/)
- LinkedIn: [Capitol Broadcasting LinkedIn](https://www.linkedin.com/company/capitolbroadcasting)
Capitol Broadcasting Company remains a dynamic enterprise with a strong commitment to community service and progressive growth through innovation and technology.
