Company Research Report
Company Overview
Name, Mission of the Company
- Company Name: Captiv8 Inc.
- Mission Statement: To empower brands and creators to harness the data-science behind authentic storytelling.
When was the company founded and by whom
No information is available.
Key People in the Company
- Krishna Subramanian: CEO/Co-Founder
- Sunil Verma: President/Co-Founder
- Meghan O’Holleran: COO
- Theja Suresh: Chief Product Officer
- Lynn D’Alessandro: Head of Global Partnerships
- Dave Hampton: Head of Engineering
- Igor Morozov: Director of Engineering
- Chris Ji: Head of Platform & Business Development
- Raji Behniwal: Director of Marketing
- Justine Kim: VP of Campaign Operations
- Chris Pearson: Director of Talent Management
Where is the company headquartered
- Headquarters: 217 S B Street Suite 1, San Mateo, CA 94401
Number of Employees
No information is available.
Revenue of the Company
No information is available.
What is the company known for
Captiv8 is known for providing a comprehensive influencer marketing platform that integrates AI/ML data analytics, social insights, and various influencer campaign management tools. They offer both SaaS and managed services for influencer marketing campaigns.
Products
What products do they offer
- Influencer Marketing Suite
- AI/ML Data Integration Tools
- Commerce Solutions
- CRM Data Solutions
- Social Media Amplification Tools
- Creator Affiliate Marketing Suite
High-Level Description of the Product
Influencer Marketing Suite
A unified solution that allows businesses to plan, discover, manage, and measure creator partnerships.
AI/ML Data Integration Tools
Tools that provide enriched data for making informed decisions in influencer marketing, including predictive analytics and access to exclusive insights.
Commerce Solutions
Features allowing management of social commerce via integrated tools for managing performance, launching, and scaling influencer campaigns.
CRM Data Solutions
Tools to find the perfect influencer match using first-party creator data and advanced AI engines.
Social Media Amplification Tools
Platforms to boost branded content across social networks, which simplifies the boosting process and manages paid media directly.
Creator Affiliate Marketing Suite
A suite designed to leverage creators in driving sales with clear ROI attribution, integrating with ecommerce platforms for a seamless operation.
Key Features of Each of the Products
Influencer Marketing Suite
- Social insights
- Custom trackers and data analysis
- First-party data collection
- AI-driven insights for decision-making
AI/ML Data Integration Tools
- Predictive analytics
- First-party creator data
- Exclusive insights
- Open API for integration
Commerce Solutions
- Manage social commerce from a single platform
- Integration with platforms like Shopify and Refersion
- Track revenue from product and creator
CRM Data Solutions
- Advanced creator discovery tools
- AI social engine
- Brand safety scores and influencer performance metrics
Social Media Amplification Tools
- Paid Amplification tools integrated with platforms like Facebook and TikTok
- Unified dashboard for managing campaigns
Creator Affiliate Marketing Suite
- Discover and recruit affiliates
- Integrated affiliate programs
- Manage and optimize campaigns
- Advanced performance tracking
Recent Developments
What are the recent developments in the company
No specific recent developments found.
What are the new products launched
- Enhanced commerce solution with social commerce integrations
- New AI-driven tools for predictive analysis and social insights
What are the new features added to the existing products
No specific information is available regarding new features added to existing products.
Any new partnerships
- Partnership integrations with social media platforms like TikTok, Facebook, Instagram, Twitter, and YouTube
- Integration with platforms like Shopify and Refersion for commerce solutions
End of Report