Company Research Report: Captivate

Company Overview

• Name: Captivate

• Mission: To reach influential decision makers where they live and work through a network of video-first screens in premier office buildings and luxury residential real estate, fostering connections between brands, properties, and affluent consumers.

• Founded: 1997

• Founders: Not specified

• Key People:

• Marc Kidd, CEO

• Rein Dykema, Chief Financial Officer

• Leigh Lowery, Chief Revenue Officer

• Alice Gogh, Chief Growth Officer

• Andrea Upwood, SVP, Real Estate Sales

• Del McPhetridge, SVP, Operations & Technology

• Barb Huggett, SVP, Ad Sales & GM Canada

• Headquarters: New York, New York, USA

• Number of Employees: Approximately 51-200

• Revenue: No information is available

• Known For: Captivate is known for being a leading digital advertising display network connecting brands to high-value audiences through screens in office towers and luxury residential properties.

Products

• Products Offered: Captivate provides a video network with screens located in elevators and lobbies of premium locations, delivering digital advertising.

• High-Level Description:

• Digital Video Network: Offers advertising opportunities across North America in elevators and office lobby screens.

• Key Features:

• Advanced ad targeting

• Curated content and programming

• Advanced measurement and attribution solutions

Recent Developments

• Partnerships:

• Partnership with Adelaide to demonstrate superior performance in OOH (Out-Of-Home) Advertising.

• Partnered with Grist to deliver climate news to 21,000 screens.

• Joined Canada Out-of-Home Marketing & Measurement Bureau (COMMB) as a place-based member.

• New Products and Features:

• New programmatic solutions launched with Place Exchange.

• Unveiled a brand refresh.

• Leadership Changes:

• Leigh Lowery announced as Chief Revenue Officer.

• International Expansion:

• Vistar Verify expansion to Canada, listing Captivate as a verified programmatic DOOH (Digital Out-Of-Home) publisher.