Company Market Research Report: Carat

Company Overview

Name

Carat

Mission of the Company

Carat aims to build modern businesses by leveraging media to bring brands closer to the people that matter. They define media as the new frontier of modern business, combining the speed of technology with the art of empathy. Carat believes in the path to growth for brands by considering every decision through the lens of its impact on people.

Founded

Carat was the first ever media agency, originally founded as a small French agency, and has scaled to become a global network.

Key People in the Company

• Fiona Lloyd: Global Brand President, with over 20 years of experience working with global brands. She manages Carat’s global client and network development function out of London.

Headquarters

No specific information about the headquarters is provided.

Number of Employees

Carat has a network of 12,000 experts globally.

Revenue

No information is available.

Known For

Carat is known as the original pioneers in media, consistently pushing boundaries for clients on a global scale. They have a legacy of innovating in media strategies that focus on people-centric growth for brands.

Products

Offerings

No specific products are detailed. Carat provides services that support growth through media strategies focusing on brand performance and customer communication within a paid, owned, and earned ecosystem.

High Level Description

Carat's services include:

• Designing experiences that matter by building brand ecosystems.

• Building partnerships to drive performance and transformation.

• Innovating media strategies to leverage every dollar spent for optimal business, people, and societal benefits.

Key Features

• Focus on media as the means to connect brands with audiences.

• Utilizing data points to identify and connect with growth audiences.

• Innovating solutions for business transformation and performance.

Recent Developments

New Developments

No specific new developments or products are highlighted within the data provided.

New Products Launched

No information is available regarding newly launched products.

New Features Added

No information is available regarding new features added to existing products.

New Partnerships

Carat emphasizes building critical partnerships to tackle significant challenges, yet specific partnerships were not detailed in the provided data.

Additional Information

• Carat operates 100+ offices globally.

• They have won over 150 awards in recent times, showcasing their prowess in marketing innovation and solutions across various international branches such as the USA, South Africa, and Taiwan.

• Recent awards include distinctions in diversity, equity, and inclusion efforts in Brazil and innovation in media in Spain and North America.

With a commitment to constant innovation, Carat continues to advance their craft in media planning and experience designing, championing growth through empathy and technological adaptation.