Carbon38 Company Research Report

Company Overview

• Name: Carbon38

• Mission: Carbon38 acts as curators, collaborators, and creators of clothing that enhances women’s performance in life. Their focus extends beyond gym performance to provide a wardrobe that empowers.

• Founded: 2011

• Founder(s): Katie Warner Johnson

• Key People: No specific names provided for current key people besides the founder.

• Headquarters: Culver City, CA

• Number of Employees: As of 2014, the company had 9 employees. Current numbers are not available.

• Revenue: No information is available

• Known For: Carbon38 is known for its e-commerce platform specializing in activewear, including exclusive collaborations and its branded collections such as Takara Shine.

Products

Overview

Carbon38 offers a wide range of products including clothing, shoes, accessories, and exclusive bundles. The company is especially known for its high-quality activewear fabrics.

Featured Products

1. Takara Shine Collection

• Description: Includes a variety of leggings and bras made from Takara Shine fabric.

• Key Features:

• Compressive and breathable

• Smooth with a bright liquid finish

• Studio-to-street approved

• Lightweight and sweat-wicking

• Wide, compressive waistband

2. Melt Collection

• Description: Products include leggings, bras, and joggers designed for all-day comfort.

• Key Features:

• High-compression fabric

• Buttery-soft, second skin feel

• 4-way stretch and moisture-wicking properties

• Great for low-impact workouts

3. Diamond Compression

• Description: A range featuring high compression suitable for high-impact activities.

• Key Features:

• Full coverage and compressive

• Reinforced high-waist

• Bonded waistband for comfort

• UV protection factor of 50+

4. Ribbed Collection

• Description: Designed for low-impact activities, includes shorts, leggings, and bras.

• Key Features:

• Full coverage

• No-roll waistband

• Lightweight and soft

Recent Developments

• New Products Launched: The latest catalog features seasonal collections such as Fall '24. However, specific updates on products launched in 2024 or collaborations are not detailed.

• New Features Added: No specific details on new features for existing products.

• Partnerships:

• EleVen by Venus Williams: Launched a tennis collection in 2021.

• Breast Cancer Research Foundation: Partnered in 2021 to raise awareness and funds.

Historical Timeline and Milestones

• 2011: Katie Warner Johnson attended the Women 2.0 Startup weekend and purchased Carbon38’s URL.

• 2012: Launched the Instagram account.

• 2013: Began conducting business from a one-bedroom apartment.

• 2014: Raised total fundraising to $1 million.

• 2015: Series Seed fundraising raised $11 million.

• 2016: Launched the exclusive Takara Shine collection.

• 2020: Transitioned to a remote team due to the pandemic.

• 2021: Partnered with Girls Inc. and started a collaboration with EleVen by Venus Williams.

• 2022: Announced rebranding with a new logo.

• 2024: BC Brands acquired Carbon38 to expand into new e-commerce and retail collaborations.

Notable Insights

• Carbon38 has built a strong brand identity focused on empowering women through fashion, particularly activewear.

• The acquisition by BC Brands could signify a strategic expansion to challenge traditional competitors in activewear by leveraging technological and collaborative innovations.

• The company has a history of strategic collaborations with both designers and charitable organizations.

Note: Several fields such as revenue, current employee number, and detailed recent product developments/launches were not available based on the provided data.