Market Research Report on Cardlytics Inc.
Company Overview
Name
Cardlytics Inc.
Mission of the Company
Transform commerce by understanding where, when, and how people buy, and leveraging this purchase intelligence to deliver targeted advertising through bank channels.
Founded
No information is available
Founders
Scott Grimes and Lynne Laube
Key People
- Amit Gupta, Chief Executive Officer
- Ian Carrington, GM of International
- Peter Chan, Chief Technology Officer
- Alexis DeSieno, Chief Financial Officer
- Evelyne Forester, Chief Business Officer
- Nick Lynton, Chief Legal & Privacy Officer
- Carson Napps, Head of People
- Jose Singer, Chief Product Officer
Headquarters
Atlanta, Georgia, USA
Number of Employees
No information is available
Revenue
No information is available
Known For
Cardlytics is known for its digital advertising platform that integrates with banks' digital channels to provide targeted ads based on consumer purchase behavior. It is also recognized for its purchase intelligence, which provides a comprehensive view of consumer spending.
Products
Products Offered
1. Targeted Advertising
2. Purchase Intelligence
High-Level Description of the Products
Targeted Advertising
- Cardlytics integrates ads within online, mobile, and email channels at top banks in the US and UK. Customers browse ads to plan where they’ll spend and save, which helps marketers connect directly with consumers at critical points in their purchase decisions.
Purchase Intelligence
- Through partnerships with top banks, Cardlytics has insight into actual bank transaction data, which is used to develop actionable insights and target consumers more effectively.
Key Features of Each Product
Targeted Advertising
- Brand-Safe Platform: Ensures security and reliability as ads appear in banks’ digital channels.
- Fraud-Free Environment: Banking regulations ensure every impression is served to a real person.
- Pay-for-Performance Model: Marketers pay based on successful ad performance, not impressions.
- Seamless Integration: Simple for marketers to implement without hidden fees or extensive production costs.
Purchase Intelligence
- Consumer Spend Insights: Detailed data on where, when, and how people are spending.
- Real-Time Analytics: Helps in identifying opportunities, developing strategies, and measuring results with precision.
- Incremental Sales Impact Measurement: Accurately measures the true incremental sales impact of campaigns.
Recent Developments
Recent Developments
- Appointment of Amit Gupta as Chief Operating Officer: Gupta will lead overall operations, strategy, and business analytics.
- New Inducement Grants: Granted 350,000 restricted stock units to Amit Gupta as a material inducement to employment.
New Products Launched
No information is available
New Features Added to Existing Products
No information is available
New Partnerships
- Credit Karma: Launched a new cash back rewards program for debit card owners powered by Cardlytics' cash back platform.
Metrics & Impact
- Reach: Over 168 million bank customers.
- Transaction Data: Sees 1 out of every 2 card swipes in the US, amounting to over $4.7 trillion in consumer spend each year.
- Customer Rewards Paid: Over $650 million.
- Sales Delivered: Over $46 billion in measurable sales.
Success Stories
- Dunkin’: Cardlytics drove significant customer traffic into restaurants.
- Clarks: Provided customer insights normally unavailable from their own data.
- Saatva: Delivered incremental ROI improvements through Cardlytics' powerful purchase insights.
- Marriott Hotels: Ensured acquisition of new customers and redirected competitive spend without discounting brand perception.
- Sky TV: Increased incremental new customer volume through targeted ads.
Conclusion
Cardlytics Inc. is a key player in the digital advertising space, utilizing purchase intelligence to deliver targeted ads within bank channels. Through its comprehensive understanding of consumer spending behavior, Cardlytics helps brands drive incremental sales and measure the true impact of their marketing strategies.