Market Research Report on Cardlytics Inc.



Company Overview



Name


Cardlytics Inc.

Mission of the Company


Transform commerce by understanding where, when, and how people buy, and leveraging this purchase intelligence to deliver targeted advertising through bank channels.

Founded


No information is available

Founders


Scott Grimes and Lynne Laube

Key People


  • Amit Gupta, Chief Executive Officer

  • Ian Carrington, GM of International

  • Peter Chan, Chief Technology Officer

  • Alexis DeSieno, Chief Financial Officer

  • Evelyne Forester, Chief Business Officer

  • Nick Lynton, Chief Legal & Privacy Officer

  • Carson Napps, Head of People

  • Jose Singer, Chief Product Officer


Headquarters


Atlanta, Georgia, USA

Number of Employees


No information is available

Revenue


No information is available

Known For


Cardlytics is known for its digital advertising platform that integrates with banks' digital channels to provide targeted ads based on consumer purchase behavior. It is also recognized for its purchase intelligence, which provides a comprehensive view of consumer spending.

Products



Products Offered


1. Targeted Advertising
2. Purchase Intelligence

High-Level Description of the Products


Targeted Advertising


  • Cardlytics integrates ads within online, mobile, and email channels at top banks in the US and UK. Customers browse ads to plan where they’ll spend and save, which helps marketers connect directly with consumers at critical points in their purchase decisions.


Purchase Intelligence


  • Through partnerships with top banks, Cardlytics has insight into actual bank transaction data, which is used to develop actionable insights and target consumers more effectively.


Key Features of Each Product


Targeted Advertising


  • Brand-Safe Platform: Ensures security and reliability as ads appear in banks’ digital channels.

  • Fraud-Free Environment: Banking regulations ensure every impression is served to a real person.

  • Pay-for-Performance Model: Marketers pay based on successful ad performance, not impressions.

  • Seamless Integration: Simple for marketers to implement without hidden fees or extensive production costs.


Purchase Intelligence


  • Consumer Spend Insights: Detailed data on where, when, and how people are spending.

  • Real-Time Analytics: Helps in identifying opportunities, developing strategies, and measuring results with precision.

  • Incremental Sales Impact Measurement: Accurately measures the true incremental sales impact of campaigns.


Recent Developments



Recent Developments


  • Appointment of Amit Gupta as Chief Operating Officer: Gupta will lead overall operations, strategy, and business analytics.

  • New Inducement Grants: Granted 350,000 restricted stock units to Amit Gupta as a material inducement to employment.


New Products Launched


No information is available

New Features Added to Existing Products


No information is available

New Partnerships


  • Credit Karma: Launched a new cash back rewards program for debit card owners powered by Cardlytics' cash back platform.


Metrics & Impact


  • Reach: Over 168 million bank customers.

  • Transaction Data: Sees 1 out of every 2 card swipes in the US, amounting to over $4.7 trillion in consumer spend each year.

  • Customer Rewards Paid: Over $650 million.

  • Sales Delivered: Over $46 billion in measurable sales.


Success Stories


  • Dunkin’: Cardlytics drove significant customer traffic into restaurants.

  • Clarks: Provided customer insights normally unavailable from their own data.

  • Saatva: Delivered incremental ROI improvements through Cardlytics' powerful purchase insights.

  • Marriott Hotels: Ensured acquisition of new customers and redirected competitive spend without discounting brand perception.

  • Sky TV: Increased incremental new customer volume through targeted ads.


Conclusion


Cardlytics Inc. is a key player in the digital advertising space, utilizing purchase intelligence to deliver targeted ads within bank channels. Through its comprehensive understanding of consumer spending behavior, Cardlytics helps brands drive incremental sales and measure the true impact of their marketing strategies.