Care is There Geriatric Care Management - Comprehensive Analysis Report

Summary

Care is There Geriatric Care Management is a service-based company dedicated to providing comprehensive support to older adults and their families as they navigate the complexities of aging and healthcare. Their vision centers on ensuring all older adults and their loved ones possess the knowledge and local support to live a fulfilling life. The company distinguishes itself by acting as comprehensive managers who design and implement holistic solutions across various aspects of their clients' lives, rather than solely offering companionship or home health services. They serve as advocates, coordinating care and supervising other professionals to ease the burden on caregivers and empower older adults to maintain independence.

1. Strategic Focus & Objectives

Core Objectives

Care is There Geriatric Care Management is committed to a personalized and empowering approach to senior care.

Support Independent Living: A primary objective is to enable older adults to live independently for as long as possible, providing the necessary support and resources.

Ease Caregiver Burden: The company aims to alleviate the stress and time commitment for family caregivers, especially those who live at a distance, by providing comprehensive management and oversight.

Comprehensive Solution Design and Implementation: Unlike many service providers, a core objective is to not only design tailored care plans but also meticulously implement and oversee them, ensuring all aspects of a client's well-being are addressed.

Specialization Areas

Care is There offers a specialized suite of services designed for holistic geriatric care management:

Geriatric Care Management: This encompasses attending medical appointments, ensuring accurate symptom reporting, managing medication lists and medical histories, advocating during procedures, facilitating transitions between care settings, and coordinating with specialists.

Support for Independent Living: Services include arranging transportation, accompaniment to appointments, managing bill payments, coordinating meal preparation, overseeing home maintenance, and facilitating social activities for clients facing new limitations.

Assisted Living Enhancement: They assist families in selecting appropriate assisted living facilities, support move-in and acclimation, and continue to provide ongoing assistance with appointments, outings, and errands.

Long Distance Caregiving Support: The company facilitates communication and oversight for remote family members, notably through unique client-specific websites.

Bill Paying and Daily Money Management: Dedicated services for managing financial affairs, including bill payments and paperwork organization, are provided.

Courses and Coaching: Care is There extends its expertise through online courses and personal coaching tailored for caregivers.

Target Markets

Care is There provides in-person services in specific regions of Virginia and Kansas, alongside nationwide remote offerings:

Primary In-person Markets (Virginia): Charlottesville, Harrisonburg, Staunton, and the surrounding counties of Albemarle, Fluvanna, Greene, Louisa, Nelson, and Culpeper.

Primary In-person Markets (Kansas): Overland Park.

Remote/Online Services (Nationwide): Online courses for caregivers and remote daily money management services are available across the United States.

2. Financial Overview

Information regarding funding history, total funds raised, detailed breakdowns of funding rounds, key investors, fund utilization, or specific financial impact on growth is not available in the provided profile. This section will be omitted.

3. Service Portfolio

Care is There Geriatric Care Management offers a comprehensive array of services designed to meet the diverse needs of older adults and their families. Each service aims to provide a personalized and supportive experience.

Key Products/Services

Geriatric Care Management

Description: A comprehensive service encompassing medical advocacy, medication management, appointment accompaniment, symptom reporting, and coordination of care transitions (e.g., to rehabilitation, home health, or new residences).

Development Stage: Fully operational and actively delivered.

Target Market/Condition: Older adults requiring coordinated medical and daily living support, particularly those with complex health needs or transitions.

Key Features and Benefits: Ensures specialists are informed, advocates for clients during emergencies, assists with prescription fulfillment, and provides peace of mind for families.

Support for Independent Living

Description: Assistance for clients experiencing new limitations (e.g., loss of driving ability, loss of a spouse, injury) to maintain their independence at home.

Development Stage: Fully operational and actively delivered.

Target Market/Condition: Older adults who wish to age in place but require practical support for daily tasks.

Key Features and Benefits: Arranges transportation, provides accompaniment, manages bill payments, coordinates meal preparation, assists with home maintenance, and facilitates social engagement.

Assisted Living Enhancement

Description: Guidance and support for families in selecting appropriate assisted living facilities, assisting with the move-in process, acclimation, and continued support post-transition.

Development Stage: Fully operational and actively delivered.

Target Market/Condition: Families and older adults considering or transitioning to assisted living.

Key Features and Benefits: Helps ensure a smooth transition, provides continued support for appointments, outings, and errands, helping clients settle comfortably into their new environment.

Long Distance Caregiving Support

Description: Facilitates communication and provides oversight for family members who live far from their loved ones.

Development Stage: Fully operational and actively delivered.

Target Market/Condition: Families with caregiving responsibilities who are geographically separated from their older adult loved ones.

Key Features and Benefits: Includes the creation of unique client websites to keep families informed, providing transparency and reducing communication gaps.

Bill Paying and Daily Money Management

Description: Professional services to manage bills, paperwork, and ensure the client's financial affairs are in order.

Development Stage: Fully operational and actively delivered.

Target Market/Condition: Older adults and their families needing assistance with financial organization and routine money management.

Key Features and Benefits: Ensures timely payments, organizes financial documents, and provides reassurance that financial matters are handled competently.

Courses and Coaching for Caregivers

Description: Online courses and personalized coaching sessions designed to equip family caregivers with knowledge and strategies.

Development Stage: Fully operational and actively delivered online.

Target Market/Condition: Family caregivers seeking education, guidance, and support in their caregiving roles.

Key Features and Benefits: Leveraging the company's expertise, these offerings provide valuable insights and practical tools to empower caregivers.

4. Technology & Innovation

Technology Stack

Care is There strategically integrates technology to enhance client care and communication, particularly for long-distance families.

Core Platforms and Technologies: The company emphasizes the use of new computer technologies for communication and documentation, indicating a commitment to modern digital tools for efficient service delivery.

Proprietary Developments: A significant proprietary tool is the creation of a unique, secure website for each client. This platform serves as a central hub for family members to stay informed about their loved one's care and progress.

Technical Capabilities: The client website facilitates transparent communication without requiring physical presence for every detail, streamlining information flow between care managers, clients, and their families, especially those at a distance.

5. Leadership & Management

Executive Team

Kim Volker, President

Position: President

Professional Background: Currently leads the company, overseeing its strategic direction and operations.

Key Contributions to the Company: Responsible for the current leadership and ongoing management of Care is There.

Elizabeth Swider, Founder (Retired)

Position: Founder

Professional Background: Served as a geriatric care manager for over 20 years. She is a Certified Senior Advisor (CSA) and a Certified Aging in Place Specialist (CAPS).

Notable Achievements: Founder and Chairwoman of The Good Life Design Collaborative; Chairwoman of the Charlottesville Regional Chamber of Commerce “Aging in Place Business Round Table”; founding member of similar roundtables in Harrisonburg-Rockingham and Augusta Chambers of Commerce; served on the Technology Committee of the Mid-Atlantic Chapter of the National Association of Certified Professional Geriatric Care Managers (now the Aging Life Care Association) and the board of the Leadership Charlottesville Alumni Association.

Key Contributions to the Company: Established the foundational vision and comprehensive service model of Care is There, setting the standard for its personalized approach.

Jenny Ragsdale, Charlottesville Area Manager

Position: Charlottesville Area Manager

Professional Background: Oversees operations and client services within the Charlottesville region.

Liz Hadley, Daily Money Manager

Position: Daily Money Manager

Professional Background: Specializes in providing financial organization and bill payment services for clients.

John (Jack) Gobble, Daily Money Manager

Position: Daily Money Manager

Professional Background: Contributes to the financial management services offered to clients.

Jane Foy, Executive Assistant

Position: Executive Assistant

Professional Background: Provides administrative and operational support to the executive team and staff.

Lisa Gillmor, Executive Assistant

Position: Executive Assistant

Professional Background: Provides administrative and operational support.

Marsha Gobble, Executive Assistant

Position: Executive Assistant

Professional Background: Provides administrative and operational support.

Recent Leadership Changes

Elizabeth Swider, the accomplished founder of Care is There Geriatric Care Management, has transitioned into retirement. While she maintains a watchful eye over the company she created, Kim Volker has assumed the role of President, leading the company into its next phase of service.

6. Talent and Growth Indicators

Hiring Trends and Workforce

Care is There Geriatric Care Management actively seeks dedicated professionals for roles such as nurses, social workers, bookkeepers, and executive assistants. The company is particularly recruiting for positions like Executive Assistant and Daily Money Manager.

Key Roles Being Recruited: Nurses, social workers, bookkeepers, executive assistants, and daily money managers.

Desired Employee Characteristics: Self-directed, proactive, comfortable interacting with medical professionals, attorneys, financial planners, facility staff, and client families. Candidates should enjoy creating solutions in dynamic environments, be collaborative, willing to learn new technologies, and flexible to handle client emergencies.

Company Growth Trajectory Indicators

Flexible Employment Model: The company often offers part-time or occasional work, indicating a flexible employment model that can scale with client demand while attracting varied talent.

Impactful Work Environment: Employees are motivated by the opportunity to make a profound difference in clients' lives and to utilize their experience and creativity within a supportive, self-directed work setting.

Expansion of Service Offerings: The provision of online courses and coaching, alongside remote daily money management services, suggests a strategic expansion into broader markets beyond their immediate geographic reach.

7. Social Media Presence and Engagement

Digital Footprint

Care is There Geriatric Care Management maintains an active and informative presence across several digital platforms to connect with the community and share its expertise.

Facebook: https://www.facebook.com/CareisThere/

YouTube: https://www.youtube.com/user/careisthere (features videos that delve into their services, operational philosophy, and introduce team members).

Brand Messaging and Positioning

The company leverages its social media platforms to clearly articulate its service offerings and care philosophy. Their content frequently highlights their unique, comprehensive approach to coordinating healthcare, assisting with doctor’s appointments, medication management, and providing crucial support for long-distance caregivers.

Community Engagement Strategies: Through these channels, Care is There shares valuable resources, including their blog "The Caregiver's Secret," and various presentations, positioning themselves as thought leaders and a reliable source of information for the senior care community.

8. Recognition and Awards

Industry Recognition

Care is There Geriatric Care Management has earned notable recognition primarily through the professional achievements of its founder and the consistent positive feedback from its clients and partners.

Notable Achievements & Milestones: The founding of Care is There and its positive impact on clients' lives are considered among the proudest accomplishments of Elizabeth Swider.

Testimonials and Media Coverage: The company consistently receives strong testimonials from clients and community partners. These testimonials frequently commend their professionalism, responsiveness, dependability, and extensive knowledge of local healthcare resources pertaining to the senior community. They underscore the company's commitment to outstanding care, effective advocacy, adept problem-solving, and clear communication with families.

9. Competitive Analysis

Major Competitors

The geriatric care management market is diverse, with competitors ranging from large senior living corporations to specialized local care management firms.

Broader Geriatric Care Services Market Competitors:

Amedisys: Company overview focuses on home health, hospice, and personal care.

Brookdale Senior Living: Large provider of senior living communities.

Atria Senior Living: Operates numerous senior living communities.

Genesis: Focused on skilled nursing and rehabilitation services.

Sunrise Senior Living: Major provider of senior living and care services.

Localized Geriatric Care Management Competitors:

Always There In-Home Care: Known for implementing care management programs alongside in-home services.

LifeCare for Seniors: Offers professional care management services.

Care Management Partners: Typically regional firms specializing in care coordination and advocacy.

Other professional care management groups: Various local companies offering similar professional care management or aging life care services.

Competitive Positioning: Competitors typically distinguish themselves through specialized expertise, professional certifications (e.g., Certified Care Manager, Aging Life Care Professional), localized knowledge, and a focus on personalized care plans. Care is There differentiates itself by offering comprehensive care management that integrates design and implementation, alongside proprietary technology for family communication.

10. Market Analysis

Market Overview

The global elderly care market is undergoing significant expansion, driven by demographic shifts and evolving care preferences.

Total Addressable Market Size: The global elderly care market was valued at USD 53.29 billion in 2025 and is projected to reach USD 114.57 billion by 2034. The U.S. geriatric care services market was valued at USD 355.98 billion in 2024 and is predicted to grow to approximately USD 667.19 billion by 2034.

Growth Potential: The market is poised for robust growth, with a global compound annual growth rate (CAGR) of 8.93% from 2026 to 2034, and a U.S. CAGR of 6.48% from 2025 to 2034. North America, particularly the U.S., is a dominant market due to a rapidly aging population, developed healthcare infrastructure, and supportive funding mechanisms including government and insurance coverage.

Key Market Trends

Rise of At-home Care/Aging in Place: There is a strong preference for seniors to receive care in their homes, driving significant demand for personal care, companionship, and home medical services. This segment dominated the geriatric care services market with 59.05% in 2026 and is expected to grow at approximately 10.7%.

Telehealth & Remote Monitoring: The adoption of remote patient monitoring, wearable technologies, and virtual consultations is improving patient safety and offering cost-effective, flexible care options.

Technology-Driven Services: AI-based assistance, smart home integration, and health monitoring tools are increasingly contributing to greater autonomy and enhancing the quality of life for seniors.

Holistic Care: A growing emphasis is placed on comprehensive care models that address the physical, emotional, and mental health needs of older adults.