Company Overview
Carfrae Consulting is an entrepreneurial global retail leasing and advisory group headquartered at 611 Broadway, Suite 512, New York, NY 10012. The consultancy specializes in strategic counsel across communications, branding, marketing, media, and content creation, offering customized blueprints for brand amplification on an international level. The company operates in sectors such as fashion, beauty, retail, luxury, shelter, hospitality, and travel, delivering tailored strategies to enhance brand growth and shopping center income.
Services and Expertise
Carfrae Consulting is known for providing disruptive and strategic insights to ensure global brand recognition and success. The firm takes a hands-on approach, closely collaborating with brands to develop compelling solutions that meet specific client needs across various sectors.
Leadership
Malcolm Carfrae is the Founder and Principal of Carfrae Consulting. With over two decades of experience, he has played crucial roles such as:
- Vice President of Public Relations at Calvin Klein, Inc., advancing to Executive Vice President and Chief Communications Officer.
- Global Head of Communications, Public Relations, and Media at Ralph Lauren.
Educated with a Master’s Degree in History from the University of California, Berkeley, Carfrae established Carfrae Consulting in 2016 to leverage his expertise in international communications. He is also a co-founder of the Australian Fashion Foundation and a mentor at the Council of Fashion Designers of America.
Online Presence
Carfrae Consulting actively engages clients and followers across various digital platforms:
- Website: [www.carfraeconsulting.com](http://www.carfraeconsulting.com/)
- LinkedIn: Profiles for Carfrae Consulting and Malcolm Carfrae.
- Instagram: Insights into their work are available at (@carfraeconsulting) and (@mcarfrae).
Recent Developments
- The firm is expanding, evident by its recruitment of full-time PR interns in fashion, beauty, lifestyle, and hospitality teams.
- Malcolm Carfrae's recent engagements include partaking in a BravoTV franchise and hosting prominent events, emphasizing his influence and connectivity within the industry.
Contact Information
For collaborations or inquiries, reach out via the contact section on their website.
Competitor Profiling
Overview
The competitive landscape for Carfrae Consulting is robust, with notable firms offering comprehensive services in public relations and strategic communications.
Key Competitors
1. Jeneration PR
Located in Los Angeles, Jeneration PR specializes in public relations, marketing, and social media. They focus on beauty, baby, and lifestyle brands, achieving high-profile media placements such as Vogue and Forbes. Founded by Jennifer Berson in 2005, the firm emphasizes a collaborative and inclusive approach to PR.
2. The Hoyt Organization
With over 25 years in the industry, this full-service agency emphasizes integrated communications. Led by President and Founder Leeza Hoyt, The Hoyt Organization offers PR, crisis communication, and digital strategies, leveraging both traditional and digital platforms to enhance brand presence across varied industries.
3. DDR Public Relations (DDRPR)
Based in Pleasantville, NY, DDRPR has over four decades of experience, working with clients ranging from nonprofits to Fortune 500 companies. They employ cohesive campaigns combining branding, public relations, and digital marketing. DDRPR is noted for its partnership approach to reputation management, social media marketing, and crisis communication strategies aimed at achieving measurable outcomes.
4. Oberland
Oberland is also a competitor in the strategic communications industry, although specific details about their services or competitive edge relative to Carfrae Consulting were not detailed.
Competitive Landscape
The competitive environment for Carfrae Consulting is diverse, with each competitor demonstrating unique strengths. From Jeneration PR's focus on lifestyle brands to DDRPR's extensive industry experience, these firms exemplify the competitive pressures within the public relations and strategic communications sector. Understanding these dynamics allows Carfrae Consulting to enhance its market differentiation and explore potential collaborations for increased competitiveness.
