Carlton & United Breweries Market Research Report
Company Overview
Name
Carlton & United Breweries (CUB)
Mission
No information is available
Founded
- Year Founded: The origins trace back to the mid-19th century, with major milestones including the establishment of Cascade Brewery in 1832 and Victoria Brewery in 1854.
Founders
- Peter Degraves (Cascade Brewery, 1832)
- Thomas Aitken (Victoria Brewery, 1854)
Key People
- Current CEO: Danny Celoni
Headquarters
- Location: Southbank, Victoria, Australia
Number of Employees
- Asahi Beverages: 3,500 employees across Australia and New Zealand
Revenue
No information is available
Known For
- Iconic and loved beers such as Victoria Bitter, Carlton Draught, Great Northern, Pure Blonde, Carlton Dry, Melbourne Bitter, Crown Lager, and Cascade Premium Light.
- Premium and craft brands like Asahi Super Dry, Peroni, 4 Pines, Pirate Life, Green Beacon, and Balter.
- Non-alcoholic beverages like Carlton Zero.
Products
Beer
1. Victoria Bitter
- High-level Description: Popular bitter ale brewed to provide refreshment.
- Key Features: Light colonial beer, easier to drink in Australian heat.
2. Carlton Draught
- High-level Description: Iconic pub beer of Victoria.
- Key Features: Packaged beer, revived concept of drinking cold beer.
3. Great Northern
- High-level Description: Beer with a taste of Queensland.
- Key Features: Crisp, full-strength lager for tropical climates.
4. Pure Blonde
- High-level Description: Low-carbohydrate beer.
- Key Features: Pioneering the low-carb beer segment in Australia.
5. Cascade Origin
- High-level Description: Premium lager celebrating Cascade Brewery’s 200th anniversary.
- Key Features: Brewed with 100% mountain water, high-grade Tasmanian hops, and locally malted barley.
Cider
- Mercury, Bulmers, Somersby: Manufactured and sold in Australia under license from the Carlsberg Group.
Ready-to-Drink (RTD)
1. Vodka Cruiser
2. Hard Rated
- High-level Description: Leading white spirit premix.
- Key Features: Alcoholic Lemon Lime Zero Sugar variant.
3. Woodstock Bourbon & Cola
Spirits
- Nikka Whisky
- Never Never Distillery
- Vodka O
- Cougar Bourbon
Innovation Highlights
1. Carlton Zero: First non-alcoholic beer in the company's 180-year history.
2. Riot Wine Co.: Aluminium-only wine company.
3. Hausmix: Pre-packaged cocktails.
Recent Developments
New Products Launched
1. New Sub Zero Alcoholic Cola
- High-level Description: Reimagined 90’s cult classic premix with zero sugar.
- Features: Vodka and zero sugar cola to cater to modern preferences, launched 30 years after the original.
2. Cascade Origin
- High-level Description: New premium lager featuring Tasmania’s finest ingredients.
- Features: Crisp, refreshing, made with mountain water from kunyani/Mt Wellington, launched to mark Cascade Brewery's 200th anniversary.
New Features Added
- No specific features added to existing products found in data.
New Partnerships
- ASM Global Partnership: A five-year deal to exclusively supply beer and cider to entertainment venues across Australia, including major sites such as Qudos Bank Arena and Brisbane Entertainment Centre.
- Recognition at Endeavour Group Supplier of the Year Awards:
- Large Supplier of the Year (Retail)
- Digital Partner of the Year
- Trend Leader of the Year for Hard Rated brand.
Sustainability
- Commitment as part of Asahi Beverages to use scale to create sustainable change.
Awards and Recognitions
- Liquor Legends Supplier of the Year: For delivering exceptional supplier partnerships and business planning.
- Coles RTD Supplier of the Year: Recognized value in partnership efforts.
- Nikka Perfect Serve: A competition celebrating bartenders and promoting Japanese whisky excellence.
Conclusion
Carlton & United Breweries remains a prominent entity within the Australian beverage industry, known for its innovation, heritage brands, and recent strides in RTD and non-alcoholic segments. The company continues to uphold its legacy while embracing new opportunities through strategic partnerships and product development.
