Carnegie Dartlet LLC - Company Research Report

Company Overview

• Name: Carnegie Dartlet LLC

• Mission of the Company: To connect colleges with students through the power of human connection by measuring and marketing to a student’s unique behaviors and motivators, leading to action, enrollment, retention, and lasting affinity.

• Founded: Established in 1985.

• Key People: Gary Colen, CEO. Christine Kramer, SVP of Marketing.

• Headquarters: 210 Littleton Road, Suite 100, Westford, MA 01886.

• Number of Employees: No information is available.

• Revenue: No information is available.

• What the Company is Known For: Carnegie is recognized as a leader and innovator in higher education marketing and enrollment strategy, offering integrated services that generate authentic connections and measurable results.

Products

• Products Offered:

• Brand Strategy

• Digital Marketing

• Enrollment Strategy

• Financial Aid Optimization

• Integrated Research

• Lead Generation

• Personality Assessments

• Signature Creative

• Slate Optimization

• Student Search

• Website Design + Development

• High-level Description of the Product:

• Carnegie provides bespoke marketing solutions tailored to meet the unique challenges of higher education institutions, leveraging powerful data, analytics, and proprietary technologies.

• Key Features of Each Product:

• Brand Strategy: Defining institutions’ true sense of self and equipping stakeholders with strategic tools.

• Digital Marketing: Comprehensive digital solutions including SEO, PPC, social media, and streaming media.

• Enrollment Strategy: Customized strategies to ensure appropriate messaging to the right audience.

• Financial Aid Optimization: Individualized financial aid strategy that evolves with market forces.

• Integrated Research: Holistic market analysis and research that informs strategic planning.

• Lead Generation: Audience segmentation and analytical techniques for effective student recruitment.

• Personality Assessments: Insights into institutional and team dynamics to improve communication and efficiency.

Recent Developments

• Acquisition of Credo:

• Date: February 2, 2025

• Carnegie announced the acquisition of Credo, a national higher education consulting firm renowned for its work in presidential strategy, institutional planning, and student success. This acquisition aims to offer comprehensive solutions that integrate strategic planning with enrollment management and brand strategies.

• Statements:

• Gary Colen, CEO stated that modern institutions must reimagine success and that Carnegie and Credo are ready to provide integrated solutions to support student outcomes and institutional health.

• Bill Fahrner, President of Credo, highlighted the synergy of joining Carnegie and the mutual benefit of enhancing student success and institutional strategies.

• New Partnership Announcements:

• Carnegie announced partnerships aimed at strengthening community college marketing strategies and enhancing CRM development and optimization.

• Product and Service Enhancements:

• Development and integration of enhanced psychometric data in lead generation services.

• Efforts in digital marketing strategy to encompass privacy and safety measures for minors on platforms like Meta, Snapchat, TikTok, and LinkedIn.

Conclusion

No additional commentary provided. This report strictly covers the available data regarding Carnegie Dartlet LLC. For any specific inquiries or further information requirements, please contact Carnegie Dartlet LLC at info@carnegiehighered.com or call 978-692-5092.

Note: Fields with no available information are intentionally left blank to maintain report integrity.