C

carolina-caring

lightning_bolt Market Research

Carolina Caring is a nonprofit, community-based healthcare provider specializing in serious illness care, including hospice, palliative medicine, and home-based primary care. Established in 1979, the organization has been dedicated to offering compassionate support to patients and families across 12 counties in western North Carolina and the Charlotte region.

Mission and Vision

Carolina Caring's mission is to provide world-class, compassionate care by engaging individuals and their families to enhance living. The organization emphasizes a holistic approach, addressing not only medical needs but also emotional and spiritual well-being.

Key Strategic Focus

The organization's strategic focus includes expanding access to hospice and palliative care services, integrating innovative technologies, and fostering a mission-driven workforce. Recent initiatives include the launch of Carolina Caring House Calls, a program designed to serve patients facing barriers to accessing routine medical care, and the development of a remote patient monitoring program aimed at reducing hospital admissions and emergency room visits.

Financials and Funding

As a nonprofit entity, Carolina Caring's financials are publicly accessible. In 2023, the organization reported revenue of $42.4 million and expenses of $35.6 million, resulting in a net income of $6.8 million. The majority of revenue (83.2%) was derived from program services, with contributions accounting for 0.8%. Total assets stood at $34.1 million, with liabilities of $5.75 million.

Leadership Team

Dana Killian serves as the President and CEO of Carolina Caring. Under her leadership, the organization has been recognized for its commitment to employee engagement and innovative care delivery. In 2022, Killian was named among the Top 50 women leaders in North Carolina by Women We Admire, acknowledging her contributions to the healthcare industry.

Competitor Profile

The hospice and palliative care industry is characterized by a growing demand for services due to an aging population and increased prevalence of chronic illnesses. Key competitors in the region include:

  • Hospice & Palliative Care Charlotte Region: Offers comprehensive hospice and palliative care services in the Charlotte area.


  • Four Seasons Compassion for Life: Provides hospice and palliative care services across western North Carolina.


  • Hospice of the Piedmont: Serves patients in central North Carolina with hospice and palliative care offerings.


These organizations, like Carolina Caring, focus on delivering compassionate end-of-life care and support to patients and families.

Strategic Collaborations and Partnerships

In October 2024, Carolina Caring entered into a strategic partnership with CaroMont Health, resulting in Gaston Hospice and Palliative Care operating under the Carolina Caring name. This collaboration expanded services to include three hospice houses, pediatric services, and home-based primary care, enhancing the organization's capacity to serve Gaston and surrounding counties.

Operational Insights

Carolina Caring's commitment to employee satisfaction is evident in its consistent recognition as one of Modern Healthcare's Best Places to Work. In 2025, the organization was honored for the seventh consecutive year, reflecting a culture that values and supports its workforce.

Strategic Opportunities and Future Directions

Looking ahead, Carolina Caring aims to further integrate technology into care delivery, expand access to underserved populations, and strengthen community partnerships. The organization's focus on innovation and compassionate care positions it to meet the evolving needs of patients and families facing serious illnesses.

Contact Information

  • Website: Carolina Caring


Carolina Caring continues to be a leader in serious illness care, dedicated to enhancing the quality of life for patients and their families through compassionate and innovative services.
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