Carrefour Group Market Research Report

Company Overview

• Name: Carrefour Group

• Mission of the Company: To provide quality services, products, and food accessible to all across all distribution channels. The company's ambition is to be the leader of the food transition for all.

• Founded: 1959, following the collaboration between Marcel Fournier and the Badin-Defforey family.

• Key People: Alexandre Bompard, Chairman and CEO.

• Headquarters: No information is available.

• Number of Employees: Over 300,000 integrated store employees, and approximately 500,000 people work under the Carrefour brand worldwide.

• Revenue: Achieved a turnover of €94.1 billion in 2023.

• What the Company is Known For: Pioneers in the food commerce sector, inventors of the hypermarket in 1963, creators of own-brand products in 1976, and innovators with the Carrefour Bio organic product range launched in 1997.

Products

Carrefour offers a wide range of products and services encompassing both food and non-food categories:

Food Products

• Carrefour Brand Products: Known for high-quality and reasonably priced offerings, including categories like Carrefour Bio, Carrefour Baby, and Carrefour Veggie.

• Key Features:

• Ensures quality and food safety.

• Supports local supply chains.

• Encourages the sale of fresh and organic produce.

• Promotes a wide variety of vegan, "free from," and animal welfare-compliant products.

Non-food Products

• Focus Areas: Childcare, household, textile, and seasonal items.

• Omni-channel Strategy: Partnerships with players like Fnac-Darty and MediaMarkt for enhanced non-food offerings.

• Key Features:

• Innovation in response to evolving consumer needs.

• Deployment of omnichannel services for seamless shopping experiences.

Services

• Local Services: Package collection, vehicle hire, key cutting, etc.

• Financial Services: Banking and insurance offerings through Carrefour Banque, managing credit and savings.

• Features:

• Innovative offerings like online ticket booking and holiday packages.

• Energy services providing competitively priced fuel options.

Recent Developments

• Recent Developments in the Company:

• Launched the Carrefour 2026 Strategic Plan, focusing on two main pillars: making quality accessible and building a cutting-edge digital retail group.

• Large-scale acquisitions such as Cora and Match banners in France and strategic partnerships including with GreenYellow for renewable energy projects.

• New Products Launched:

• Expansion in non-food categories through e-commerce platforms and partnerships.

• Enhanced product categories aligning with sustainable and organic produce.

• New Features Added to Existing Products:

• Digital transformation initiatives like Carrefour Links to bolster retail media strategies and e-commerce growth.

• Strategic Partnerships:

• Partnership with the Paris 2024 Olympic and Paralympic Games as a premium partner.

• Joint ventures with tech leaders for enhanced data-centric operations and retail media activities.

This report outlines Carrefour's substantial market position achieved through innovation, strong product offerings across multiple channels, and strategic global expansion. The company's commitment to sustainability and digital transformation further positions it for leadership and growth in evolving market conditions.