C

carry

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Company Domain www.carry.com link_icon
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Carry Advisors LLC, operating under the brand name Carry, is a financial services company founded in 2022 and headquartered in Brooklyn, New York. The company specializes in providing tax-advantaged investment solutions tailored for business owners and high-earning professionals. Carry's mission is to empower entrepreneurs and self-employed individuals by offering integrated banking and brokerage accounts that facilitate tax-free compounding across a diverse range of asset classes.

Key Strategic Focus

Carry's strategic focus centers on delivering comprehensive financial solutions that combine tax deductions, Roth accounts, and the flexibility to invest in various asset classes, including real estate, private equity, mutual funds, individual stocks, and cryptocurrencies. The company's primary objective is to simplify the investment process for self-employed individuals, enabling them to maximize their retirement savings through tax-efficient strategies. Carry targets the U.S. market, specifically catering to entrepreneurs, freelancers, consultants, and independent business owners seeking sophisticated yet accessible investment options.

Financials and Funding

Since its inception, Carry has successfully secured funding to support its growth and development. In December 2022, the company raised $4.5 million in a seed funding round. Subsequently, in July 2024, Carry secured an additional $10 million in Series A funding led by Accomplice VC, with participation from individual investors. The capital raised is intended to enhance the company's technological infrastructure, expand its product offerings, and scale its operations to better serve its growing client base.

Technological Platform and Innovation

Carry differentiates itself through its proprietary technological platform that integrates banking and brokerage services into a seamless user experience. The platform offers a self-directed Solo 401(k) plan, known as the Ocho Solo 401(k) Plan, which allows users to invest in a wide array of asset classes with tax-free compounding. This plan is priced at $199 per month and includes features such as a community, academy, and personal network designed to support entrepreneurs and self-employed individuals in their investment journeys.

Leadership Team

Carry's leadership team comprises experienced professionals with diverse backgrounds in finance and technology:

  • Alejandro Roman: Co-Founder

  • Ankur Nagpal: Co-Founder

  • Fahd Ananta: Co-Founder

  • Jessica Catorc: Co-Founder

  • Nick Rasch: Co-Founder


Each member brings a unique set of skills and experiences that contribute to Carry's mission of providing innovative financial solutions to its clients.

Competitor Profile

The market for tax-advantaged investment solutions for self-employed individuals is competitive and evolving. Key competitors include:

  • MySolo401k.net: Offers self-directed Solo 401(k) plans with features like Mega Backdoor After-Tax 401(k) contributions.

  • IRA Financial Group: Provides self-directed retirement plans, including Solo 401(k)s, allowing investments in alternative assets.

  • Sense Financial: Specializes in Solo 401(k) and self-directed IRA plans for small businesses and self-employed individuals.

  • ShareBuilder 401k: Offers 401(k) plans tailored for startups and small businesses, emphasizing simplicity and affordability.

  • Ubiquity: Provides customized, low-cost 401(k) solutions for small businesses and self-employed individuals.


These competitors focus on delivering retirement planning solutions with varying degrees of customization, investment options, and pricing structures.

Strategic Collaborations and Partnerships

Carry has established strategic partnerships with investors such as Vibe Capital, Hustle Fund, and Accomplice VC. These collaborations provide not only financial backing but also strategic guidance and industry connections, enhancing Carry's ability to innovate and expand its market presence.

Operational Insights

Carry's distinct competitive advantage lies in its integrated platform that combines banking and brokerage services, offering a comprehensive solution for self-employed individuals seeking tax-advantaged investment options. The company's focus on user-friendly technology, diverse investment choices, and educational resources positions it favorably in a market that demands both flexibility and simplicity.

Strategic Opportunities and Future Directions

Looking ahead, Carry aims to expand its product offerings to include additional financial services tailored for self-employed individuals. The company plans to leverage its technological platform to introduce new features that enhance user experience and investment outcomes. By continuously innovating and responding to the evolving needs of its target market, Carry is well-positioned to solidify its leadership in the tax-advantaged investment solutions sector.

Contact Information

  • Website: carry.com

  • Headquarters: Brooklyn, New York, United States


Carry Advisors LLC remains committed to empowering self-employed individuals with the tools and resources necessary to achieve their financial goals through innovative and tax-efficient investment solutions.
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