CARTO - Comprehensive Analysis Report

Summary

CARTO is a Software as a Service (SaaS) spatial analysis platform founded in 2012. It provides Geographic Information System (GIS), web mapping, and spatial data science tools. CARTO is a Location Intelligence platform that offers tools for data analysis and visualization. Initially focused on conservation and environmental projects, CARTO now helps organizations make informed business decisions by offering scalable spatial data analysis and visualization tools.

1. Strategic Focus & Objectives

Core Objectives

Enabling businesses to unlock location insights from their cloud data warehouses to understand why things happen in certain locations.

Optimizing business processes and predicting future outcomes through Spatial Data Science.

Specialization Areas

Spatial data analysis and visualization tools.

Location Intelligence platform operating on cloud data warehouse platforms like Google BigQuery, Snowflake, AWS Redshift, and Databricks.

Target Markets

Data analysts, business analysts, GIS professionals, and developers.

Industries such as retail, real estate, and urban planning.

2. Financial Overview

Funding History

CARTO has raised a total of $97.2 million in funding.

Series C: $61 million led by Insight Partners, with participation from the European Innovation Council (EIC) Fund and existing investors (December 14, 2021).

The funding is aimed at expanding its cloud-native spatial analytics capabilities.

Series B: $23 million (September 2015).

Seed Round: $7 million (September 2014).

3. Product Pipeline

Key Products/Services

Data Observatory: A spatial data repository providing access to over 12,000 datasets covering most global markets.

Enables data scientists, developers, and GIS professionals to augment their data and broaden their analysis.

4. Technology & Innovation

Technology Stack

Cloud-native platform designed for spatial analytics, application development, and data engineering.

Operates on cloud data warehouse platforms including Google BigQuery, Snowflake, AWS Redshift, and Databricks.

Proprietary developments

Data Observatory: A spatial data repository.

CARTO Builder: Tool for creating custom location-based applications

CARTO Workflows: Tool for complex spatial analysis workflows.

Scientific methodologies

Spatial SQL and AI-powered spatial analytics for predicting trends and detecting patterns.

Analytics Toolbox with over 160 advanced spatial analysis functions native to BigQuery.

Contribution to deck.gl, an open-source JavaScript library for data visualization.

5. Leadership & Management

Executive Team

Luis Sanz: CEO and Board Member.

Javier de la Torre: Founder & Chief Strategy Officer.

Alberto Asuero: Chief Technical Officer.

Florence Broderick: Chief Marketing Officer.

Brad Gleason: VP Finance.

Javier Pérez Trufero: VP Product & Data.

Paula Juliá: VP, Solutions.

Recent Leadership Changes

In January 2019, Luis Sanz was appointed as the CEO of CARTO.

Javier de la Torre, the former CEO and founder, transitioned to the role of Chief Strategy Officer and remains on the Board of Directors.

6. Competitive Analysis

Major Competitors

Esri

A global market leader in geographic information system (GIS) software, location intelligence, and mapping.

Google

Known for Google Maps and Google Earth, offering mapping and location-based services.

Mapbox

A platform for creating custom maps and location-based services for developers.

Tableau

A data visualization tool that can be used for spatial analysis.

Palantir Technologies

A company that specializes in data analytics and big data.

Additional Competitors: Mode Analytics, QGIS, Salesforce Maps, Alteryx, Foursquare Studio, BatchGeo, PolicyMap, Maptitude, Galigeo, SmartMaps, NextBillion.ai, CleverMaps, GEO4CAST, Xtract.io, and Mapsimise.

7. Market Analysis

Market Overview

CARTO operates in the location intelligence and geospatial analysis market.

Key industry trends include the rise of location-based services, IoT data integration, and the demand for real-time analytics.

8. Strategic Partnerships

Google Cloud: CARTO is a Google Cloud Partner, with its Location Intelligence platform available on the Google Cloud Platform Marketplace. Previously recognized as a Google Cloud Partner of the Year.

Enables CARTO to offer its solutions on the Google Cloud Platform.

Microsoft: CARTO has a strategic partnership with Microsoft using Microsoft Azure cloud technology. CARTO has achieved co-sell status with Microsoft, enabling Microsoft's salesforce to offer CARTO products on top of Azure Technologies.