Market Research Report: Catbird

Company Overview

• Name: Catbird

• Mission: To create beautiful jewelry that lasts and has the lowest environmental impact.

• Founded: 2004

• Founders: No specific information available.

• Key People: Leigh, Creative Director

• Headquarters: Brooklyn, New York

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Sustainable, fine jewelry crafted predominantly from recycled gold and diamonds, intended to be layered and stacked, following the ethos of everyday wear.

Products

Product Offering

Catbird offers a variety of jewelry products including rings, necklaces, earrings, bracelets, and accessories for weddings.

High-level Description and Key Features

1. Rings

• Features: 14K gold, engravable options, stackable designs.

• Popular Items: Threadbare Gold Stacking Ring, Nocturne Star Ring.

2. Necklaces

• Features: Customizable, features diamonds and other gemstones.

• Popular Items: Tiniest Gold Name Necklace, Ruby Diamond Twinkle Necklace.

3. Earrings

• Features: Includes classic hoops and elegant diamond-studded designs.

• Popular Items: Fairy Light Diamond Hoops, Baby Grand.

4. Bracelets

• Features: Permanent bracelets with bespoke charms, 14K gold.

• Popular Items: Adjustable Sweet Nothing Gold Chain, Harlequin Topaz Tennis Bracelet.

5. Wedding Jewelry

• Specializes in engagement rings featuring ethically sourced diamonds, wedding bands, and more.

New and Notable Products

• New arrivals include exclusive collaborations and limited edition items, crafted in solid gold and featuring bespoke charms and gemstone studs.

Recent Developments

• Product Launches: Catbird introduced limited edition collaboration pieces such as the Laufey x Catbird collection, including charms and rings.

• New Features: The permanent Forever Bracelet, available in multiple styles and customizable with charms, offers a unique, welded jewelry experience.

• Partnerships: Collaborations with various designers for exclusive collections available at Catbird.

Sustainability and Values

• Catbird has been committed to sustainability since its inception, using over 95% recycled gold and diamonds.

• Emphasis on ethical sourcing, minimizing environmental impact, and a commitment to equal and respectful treatment of employees and suppliers.

• The Catbird Giving Fund allocates a portion of all sales to nonprofits aligned with equality and helping others, surpassing $1.9 million in contributions.

Conclusion

Catbird represents a fusion of artistry in fine jewelry making coupled with a deep commitment to sustainability. With a significant focus on ethical craftsmanship and trendsetting designs designed to be worn daily, Catbird continues to innovate and cement its reputation as a leader in the jewelry industry.