Company Market Research Report: Catch+Release, Inc.

Company Overview

• Name: Catch+Release, Inc.

• Mission: Catch+Release aims to connect, protect, and celebrate creators and storytellers worldwide by providing a scalable platform for finding and securing safe license usage for internet content.

• Founded: No information is available.

• Founders: No information is available.

• Key People:

• Analisa Goodin: CEO

• Jim McCollom: CTO

• Bill Lewis: CFO

• Bryan Wargo: CRO

• Layla Lyne-Winkler: Chief of Staff

• Headquarters: No information is available.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Catch+Release is known for its scalable content licensing platform that facilitates the use of IP-owned work found across platforms like TikTok, Instagram, Pinterest, and YouTube.

Products

• Content Licensing Platform:

• Description: A marketplace designed to find, curate, license, and launch digital content seamlessly from various Internet platforms.

• Key Features:

• Search and Curate: Enables deep dives into Creator Communities or any online content to gather necessary assets.

• Set Usage: Allows for building tailored licensing packages.

• Clear and License: Automates licensing processes, keeping users informed.

• Team Collaboration Tools: Supports role-based access and seamless collaboration across teams.

• No Platform Fee: Users only pay for content they license, promoting scalability.

Recent Developments

• New Features and Updates:

• Teams Feature Update (Sep 2024): Enhanced collaboration features in the Catch+Release platform, making team management of licensing projects more efficient and flexible.

• Workspace Enhancement (May 2024): Empowered content creators to attract more licensing opportunities from brands with an updated workspace platform.

• Awards and Recognition:

• 2024 Telly Awards: Won one Gold, two Silver, and one Bronze awards for campaigns executed with Gatorade, Disney, Dove/Nike, Teleflora, and Pfizer.

• New Partnerships:

• Strategic Investment: Received investment from Canadian Tire Corporation’s Roller Labs Ventures (Feb 2024).

Case Studies

• Gatorade (2023 NBA Finals Campaign): Catch+Release collaborated on a campaign called "Way to Be Great," achieving 4.9 million impressions with 15 placements. This campaign successfully utilized historical sports footage to resonate with Gen Z.

• Oatly (Update Milk Campaign): Created a series of nine cheeky updated historical spots promoting Oatly as the preferred milk choice, culminating in 33 million+ cinema impressions and 24% higher view-through rates on YouTube.

• MilkPEP (Got Milk? Revival): Revived the iconic "Got Milk?" campaign using TikTok UGC content, resulting in over 3 billion views on TikTok within two weeks.

Conclusion

Catch+Release, Inc. has established itself as a pioneering force in the domain of content licensing by leveraging creative and strategic partnerships with large brands and platforms. Their commitment to protecting creator rights while enabling brands to utilize expansive digital content for marketing campaigns continues to drive their market success.