Catch Me AB (publ) - Comprehensive Analysis Report

Summary

Catch Me AB (publ) is a Swedish staffing company dedicated to fostering a fairer job market through equal opportunities. Its core mission is to bridge the gap between job seekers and employers, particularly for part-time roles, by making jobs accessible and the workforce available. The company aims to eradicate bias from the hiring process, evaluating candidates solely on skills and performance via digital assessments. As Sweden's first 100% digital recruitment platform, Catch Me streamlines staffing, ensuring a smooth, fast, and fair experience for all parties involved.

1. Strategic Focus & Objectives

Core Objectives

Catch Me’s main business objectives revolve around providing a smooth, fast, and fair recruitment experience. The company aims to automate the entire staffing process, making it more efficient and cost-effective than traditional agencies. A key long-term goal is to achieve significant revenue growth, targeting 40 million SEK by 2026. The company also focuses on expanding its geographical reach beyond Sweden.

Specialization Areas

Catch Me specializes in connecting job seekers with part-time employment opportunities. Its key areas of expertise include roles within Warehouse, Logistics, Cleaning, Retail, Event, Reception, and Customer Service sectors. The company’s unique value proposition lies in its fully automated, anonymous, and digital matching system, which removes biases in the hiring process and provides same-day salary payments for completed jobs.

Target Markets

The primary market for Catch Me is initially Sweden. The company has strategic plans to expand its operations to other Nordic countries in 2024, with subsequent global expansion ambitions.

2. Financial Overview

Funding History

Catch Me has successfully secured a total of 12.6 million SEK in funding through three investment rounds as of October 2024. This includes 1.2 million SEK in newly raised capital. The company closed its first investment round by raising over 6.7 million Swedish kronor. Subsequently, it initiated a second investment round with a goal of securing an additional 11 million Swedish Kronor, primarily for marketing activities. The company currently has 140 shareholders and was valued at 30 million SEK (excluding the latest capital increase) as of October 2024. The funds raised have been primarily allocated to the further development of the app. Catch Me aims to achieve 12 million SEK in revenue and break even by the end of 2025, with a goal to scale to 40 million SEK in revenue by 2026.

3. Product Pipeline

Key Products/Services

Catch Me's primary product is its fully automated digital application and matching system presented as a mobile application.

• Product Name: Catch Me App

• Description: A digital platform for anonymous job matching, primarily for part-time roles. It allows job seekers to create a profile that serves as their CV and employers to post jobs and receive matched candidates based on skills and ratings.

• Development Stage: The app was set to be launched in early 2024, debuting in Sweden. Ongoing refinements are based on feedback from pilot companies and users.

• Target Market/Condition: Job seekers looking for flexible, part-time employment and employers across various service sectors. A key condition targeted is the payment of salaries on the same day the job is completed.

• Key Features and Benefits:

• Fully automated and anonymous application process, eliminating bias.

• Fast and efficient job matching.

• Same-day salary payments for employees.

• Available on both Android and iOS platforms.

4. Technology & Innovation

Technology Stack

Catch Me's core innovation is its 100% digital and automated matching system. The platform utilizes a proprietary algorithm to process staffing requests efficiently and fairly. This algorithm ensures anonymity throughout job applications, evaluating candidates solely on their skills and performance in digital assessments. The app is available on both Android and iOS platforms, providing broad accessibility.

5. Leadership & Management

Executive Team

Poyan Sandnell

• Position: Co-founder & CEO

• Professional Background: Poyan Sandnell is the driving force behind Catch Me, actively sharing the company's journey and vision. He is focused on creating a social impact while building a successful business that addresses labor market challenges. He has led the company through multiple investment rounds and is committed to expanding its reach.

• Key Contributions to the company: Driving force for the company's vision and development, leading fundraising efforts, and committing to expansion.

Recent Leadership Changes

Catch Me AB (publ) became a public company, which was announced in a notice of Annual General Meeting on February 13, 2024.

6. Talent and Growth Indicators

Catch Me has attracted over 10,000 users in less than a year. The company focuses on recruiting for part-time opportunities across various service sectors, including Warehouse, Logistics, Cleaning, Retail, Event, Reception, and Customer Service. Hiring trends indicate a strong emphasis on a digital-first approach to recruitment. The company's growth trajectory includes plans for international expansion, starting with Nordic countries in 2024. Employee sentiment, as reflected in app reviews, suggests positive experiences, with users appreciating the flexibility, quick job matching, and same-day payment. Catch Me was recognized as one of Sweden's 100 most outstanding tech companies and one of Sweden's most inclusive companies in 2025.

7. Social Media Presence and Engagement

Digital Footprint

Catch Me maintains an active social media presence to engage with job seekers and employers across various platforms.

• LinkedIn: Catch Me Job (Company LinkedIn: [https://www.linkedin.com/company/catchmejob/](https://www.linkedin.com/company/catchmejob/))

• Instagram: @catchmejobs

• Facebook: Catch Me

The company's brand messaging consistently highlights fairness, equal opportunity, and the ease and speed of finding and filling jobs through its digital platform. They actively share news regarding awards, market expansion, and partnerships, positioning themselves as a trailblazer in the evolving job market.

8. Recognition and Awards

Industry Recognition

• Innovation Company of the Year 2026 (Finalist): Recognized for challenging industry norms, questioning traditional power structures in recruitment, and prioritizing anonymity and potential.

• Top 100 Tech Companies (Sweden 2025): Selected as one of Sweden's most outstanding tech companies, acknowledging its innovation, growth, and future potential.

• One of Sweden's Most Inclusive Companies (2025): Acknowledged for its commitment to building a labor market where everyone has a place.

• Media Coverage: Featured in Dagens Industri, where Founder and CEO Poyan Sandnell shared the company's vision and journey.

9. Competitive Analysis

Major Competitors

Catch Me positions itself against traditional staffing agencies.

• Company Overview: Traditional staffing agencies typically rely on manual processes, often involving time-consuming screenings, interviews, and human intervention in candidate selection.

• Focus Areas: Traditional agencies often focus on broader recruitment across various industries and job types, including full-time permanent positions.

• Technological Capabilities: Generally, traditional agencies have less emphasis on fully automated digital matching systems and may still use conventional methods for candidate assessment and client interaction.

• Notable Achievements: Long-standing relationships with companies and candidates, extensive databases of talent.

• Competitive Positioning: Catch Me differentiates itself by offering a fully automated and anonymous matching system that addresses the inefficiencies and potential biases inherent in traditional recruitment methods. Its focus on speed, cost-effectiveness, and fairness provides a strong competitive advantage. The same-day payment model also sets it apart.

10. Market Analysis

Market Overview

The labor market is currently characterized by challenges related to bias in hiring and inefficient recruitment processes. There is a growing demand for flexible, part-time employment options, which Catch Me directly addresses. Furthermore, there is an increasing call for platforms that ensure equitable hiring practices. Catch Me operates within this dynamic by leveraging technology to solve these issues, benefiting both job seekers through anonymous applications and prompt payments, and employers through streamlined candidate acquisition.

11. Strategic Partnerships

Catch Me actively engages with pilot companies that participate in the development and refinement of its service. This collaborative approach helps ensure the platform meets the evolving needs of both employers and employees.

12. Operational Insights

Catch Me's distinct competitive advantage stems from its fully automated, 100% digital platform that emphasizes anonymity and immediate payment. This not only disrupts traditional staffing models by being faster and more cost-effective but also drives social impact by eliminating biases inherent in conventional recruitment processes. The specific focus on part-time roles and same-day salary payouts further differentiates it, catering to a specific segment of the workforce and increasing its appeal.

13. Future Outlook

Strategic Roadmap

Catch Me's strategic roadmap includes significant expansion plans. After its initial launch in Sweden, the company plans to expand to other Nordic countries in 2024, and subsequently to other parts of the world. The company aims to scale its revenue, targeting 40 million SEK by 2026. Future business directions include continued app development, funded by its investment rounds, and strengthening its international presence through trademark protection in key markets, such as the United States. The company has also expanded its services to include household services for private individuals. Its current strengths in automated matching and commitment to a fair labor market position it to achieve these ambitious expansion and growth objectives.