Cavallo Company Profile

Background

Founded in 2003, Cavallo, formerly known as SalesPad, is a software development company headquartered in Grand Rapids, Michigan. The company specializes in providing AI-powered order management solutions tailored for distributors and product-centric businesses. Cavallo's mission is to empower businesses to execute flawless orders and maximize profits through data-driven insights and process automation. Their solutions integrate seamlessly with leading Enterprise Resource Planning (ERP) systems, addressing error-prone orders and enhancing operational efficiency.

Key Strategic Focus

Cavallo's strategic focus centers on leveraging advanced AI and machine learning technologies to optimize order management processes. Their core objectives include:

Order Intelligence Platform: Providing a platform that scans and analyzes in-flight quotes and orders in real-time, proactively identifying and resolving low-margin issues to ensure maximum profitability.

ERP Integration: Offering seamless integration with leading ERPs such as Microsoft Dynamics 365 GP, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 F&SCM, and Acumatica, enabling businesses to enhance their existing systems without significant overhauls.

Industry-Specific Solutions: Catering to various industries, including agriculture, automotive, consumer packaged goods, electrical, food & beverage, HVAC, medical/dental supply, plumbing, and textiles, by providing tailored solutions that address unique distribution challenges.

Financials and Funding

As of April 2025, Cavallo reported annual revenues of approximately $35 million. The company operates as a private entity and has not publicly disclosed specific funding rounds or investor information.

Technological Platform and Innovation

Cavallo's technological platform is distinguished by its proprietary Order Intelligence capabilities, which include:

AI and Machine Learning: Utilizing advanced AI to analyze vast amounts of order data, enabling real-time insights and proactive issue resolution.

Process Automation: Automating critical aspects of the order lifecycle to reduce manual errors and increase operational efficiency.

Dynamic Rule Implementation: Employing dynamic rules to eliminate errors and ensure each order contributes positively to the company's profitability.

Leadership Team

Cavallo's leadership team comprises experienced professionals dedicated to driving the company's mission:

Michael Biwer, CEO: With a background in executive roles at Mapp Digital, Trilogy, and Acxiom, Michael has led Cavallo to achieve significant growth in recurring annual revenue and product development.

John Carrier, CFO/COO: Bringing over five years of experience at Cavallo, John has a history in the distribution and manufacturing sectors, including roles as President of an international distribution company and an automotive parts manufacturer.

Jesse Clem, CRO: Jesse's experience includes leadership positions at New Relic, Google, and IBM, focusing on technology innovation and strategic partnerships.

Louis Nowlan, VP of Engineering: With 13 years at Cavallo, Louis has a background in software development and consulting, previously working at Bell Canada and Bombardier Defense.

Sarah Ellis, VP of Human Resources: Sarah has led initiatives in recruiting and retaining top talent, with prior experience as a Human Resources Manager in the environmental sector.

Gayle deDie, Senior VP of Marketing: Gayle brings over 20 years of enterprise marketing leadership, with experience at Google, Google Cloud, and Cooler Screens, Inc.

Leadership Changes

In March 2025, Cavallo appointed Peter Juberg as Senior Director of Sales Engineering and Solutions, indicating a strategic emphasis on strengthening sales and customer engagement functions.

Competitor Profile

Market Insights and Dynamics

The order management and distribution software market is characterized by a growing demand for AI-driven solutions that enhance operational efficiency and profitability. Businesses are increasingly seeking platforms that integrate seamlessly with existing ERP systems to optimize order processes and reduce errors.

Competitor Analysis

Cavallo operates in a competitive landscape with several notable companies offering similar solutions:

Pegasus: A company with revenues between $100 million and $1 billion, providing comprehensive distribution and order management solutions.

Mustang: Generating revenues between $10 million and $50 million, Mustang offers specialized software for order processing and inventory management.

Thoroughbred: With revenues in the $10 million to $50 million range, Thoroughbred focuses on integrating AI into supply chain management systems.

These competitors emphasize the importance of AI integration, seamless ERP compatibility, and industry-specific solutions, similar to Cavallo's offerings.

Strategic Collaborations and Partnerships

Cavallo has established significant partnerships to enhance its market position and technological capabilities:

Microsoft Dynamics 365: Integration with Microsoft's ERP solutions, unveiled at Community Summit North America 2024, demonstrates Cavallo's commitment to collaborating with major tech players.

Magento: The integration with Magento's omnichannel solutions, announced in November 2021, highlights Cavallo's focus on expanding its e-commerce capabilities.

Operational Insights

Cavallo's strategic considerations include:

Market Position: By focusing on AI-powered order intelligence and seamless ERP integration, Cavallo differentiates itself in the distribution software market.

Competitive Advantages: The company's emphasis on real-time insights, process automation, and dynamic error elimination positions it as a leader in enhancing operational efficiency and profitability for distributors.

Strategic Opportunities and Future Directions

Cavallo's strategic roadmap includes:

Product Development: Continuing to innovate and expand its Order Intelligence platform to address emerging challenges in distribution and order management.