CBD Kratom - Comprehensive Analysis Report

Summary

CBD Kratom, established in 2016, aims to guide individuals toward enhanced wellness, improved sleep, and healthier living. As the largest privately-owned cannabis and kratom retailer in the United States, the company focuses on providing high-quality products and fostering healthy lifestyles through a consultative customer service approach.

1. Strategic Focus & Objectives

Core Objectives

To provide high-quality products that promote wellness.

To offer a wide selection of cannabis and kratom products tailored to individual needs.

To make wellness more accessible and convenient through innovative solutions like automated dispensaries.

Specialization Areas

Specializes in kratom and CBD products in various forms, including edibles, beverages, smokables, and topicals.

Focuses on innovation by launching automated cannabis dispensaries.

Target Markets

Targets individuals seeking wellness solutions through cannabis and kratom products.

Positions itself to meet the specific needs of customers by offering a wide product range.

2. Financial Overview

Funding History

CBD Kratom is an unfunded company.

The estimated annual revenue is $80.6 million.

The estimated revenue per employee is $276,100.

3. Product Pipeline

Information is not available.

4. Technology & Innovation

Technology Stack

Utilizes Lightspeed's retail POS platform.

Innovations include launching automated cannabis dispensaries.

5. Leadership & Management

Executive Team

David Palatnik: President.

Dafna Revah: Vice President and Co-Owner. She is responsible for delivering dynamic leadership.

Jason Brandl: Chief Operating Officer (COO). He leads day-to-day operations and supports senior leaders.

Brian Jenkins: Chief Financial Officer.

Hannah McKay: Director of Marketing.

Amber Kleine: Director of Human Resources.

Michael Moss: Supply Chain Director.

Gerry Smriga: Director of Finance.

Ocean Cohen: Wholesale & Distribution Senior Leader.

Alexandra Faver: General Counsel.

Israel Cruz: Senior Store Manager.

Maddie W.: Operations Excellence Manager.

Christina Justus (CJ): Organizational Development Lead — Special Projects.

Angela Hester: Learning And Development Specialist.

Charles Spinks: General Manager.

Recent Leadership Changes

Jason Brandl was announced as the company's new Chief Operating Officer (COO) in May 2022. He previously served as the Human Resources Manager and Director of Human Resources, joining the company in January 2020.

6. Competitive Analysis

Major Competitors

CBD Kratom has 28 active competitors, including:

ByDzyne

CBx Sciences

Uplifter Brands

7. Market Analysis

Market Overview

The global kratom market was valued at USD 2.19 Billion in 2024 and is expected to reach USD 7.80 Billion by 2032, growing at a CAGR of 17.2% from 2025 to 2032.

The kratom market is experiencing growth due to increasing consumer awareness and a shift towards natural wellness products.

Consumers are seeking plant-based alternatives to traditional pharmaceuticals.

The potential of kratom as an opioid alternative attracts those looking for safer ways to manage pain and withdrawal symptoms.

There's a trend towards processed forms of kratom, such as capsules and tinctures.

8. Strategic Partnerships

CBD Kratom has become the first Official CBD and Kratom Partner of the United Football League (UFL) and its hometown team, the St. Louis Battlehawks. The collaboration will explore the benefits of cannabinoids, like CBD, potentially impacting training and recovery for athletes.

9. Operational Insights

CBD Kratom has over 60 retail locations throughout the United States.

The company offers more than 600 cannabis products.

10. Future Outlook

Strategic Roadmap

CBD Kratom continues to expand by opening new stores and automated dispensaries.

The company is focused on making wellness more accessible and convenient for its customers.

The company may benefit from consumer's desire for euphoric ingredients and as people reduce their alcohol consumption and potentially replace it with Kratom.