CDK Global Company Research Report

Company Overview

• Name: CDK Global LLC

• Mission: Empowering dealers with the tools and technology needed to build deeper relationships with customers.

• Founded: No information is available

• Founder(s): No information is available

• Key People:

• Brian MacDonald, President and Chief Executive Officer

• Alex Choy, Chief Technology Officer

• Amy Smith, Chief Human Resources Officer

• Barb Edson, Chief Marketing Officer

• Headquarters: No information is available

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Providing world-class dealership software solutions to automotive dealerships, enabling them to enhance customer experience and grow their business.

Products

CDK Global offers a wide array of products designed to support various functions of automotive dealerships:

1. Dealership Xperience Platform

• Description: A comprehensive platform that transforms how dealers sell and service cars, and manage business operations.

• Key Features: Open, integrated, and customer-focused platform.

2. Digital Retail

• Description: Seamless and consistent customer experience from online to in-store interactions.

• Key Features: Integration of online and in-store retail experiences for customers.

3. Customer Relationship Management (CRM)

• Description: Focused on placing customers at the center of the business to drive growth.

• Key Features: Enhanced real-time communication and customer engagement.

4. Finance & Insurance (F&I)

• Description: Increases profitability and customer satisfaction through improved finance and insurance options.

• Key Features: Efficient opportunity identification and customer satisfaction improvements.

5. Dealer Management System (DMS)

• Description: A powerful system designed to streamline dealership operations.

• Key Features: Industry-leading efficiency in operations management.

6. Fixed Operations

• Description: Enhances profitability in repair services and improves customer experience.

• Key Features: Solutions for profitability and customer service enhancement in fixed operations.

7. Network & Communication Services

• Description: IT solutions designed to improve dealership communications.

• Key Features: Enhanced IT communication infrastructure.

8. Intelligence

• Description: Uses data insights to drive business success.

• Key Features: Data-driven tools for business intelligence.

Recent Developments

• New Product Launches:

• CDK introduces an industry-first comprehensive role-based product certification program with over 100 certifications and 900 micro-credentialed courses across the U.S. and Canada.

• New Partnerships:

• Extended relationships with Greenway Automotive Group and AutoCanada, providing them with Dealership Xperience, CRM, and Fixed Operations solutions.

• Renewed DMS Contract with Sonic Automotive, a top publicly held dealer group.

• Events:

• Hosted the fourth annual CDK Connect on Oct. 22 discussing industry trends and innovations.

• Hosted the CDK Truck Connect conference showcasing state-of-the-art heavy truck industry trends and product innovations in May 2024.

• Innovations:

• At NADA Show 2024, CDK Global presented enhanced workflows and a new AI virtual assistant as part of the enhanced Dealership Xperience Platform.

• Achievements:

• Overcame automotive industry challenges by bridging OEM and dealer shopping experiences through enhanced software integrations.

CDK Global continues to be an influential leader in the digital transformation of the automotive retail sector, shaping the future of dealership operations through innovative solutions and strategic partnerships.