Curated Events, Inc. Company Profile

Background

Overview

Curated Events, formerly known as CE Rental, is a premier special event rental company headquartered in Raleigh, North Carolina. Established in 1952, the company specializes in providing a comprehensive range of high-quality event rental equipment, including tents, linens, fine china, flatware, dinnerware, tables, chairs, and more. Curated Events serves a diverse clientele, catering to corporate events, weddings, and social gatherings across the Eastern United States.

Mission and Vision

Curated Events is dedicated to enhancing and elevating special occasions by offering meticulously selected and thoughtfully organized event rental solutions. The company's mission is to inspire, enhance, and elevate the human need to gather, making notable occasions unforgettable. With a keen eye for vision and aesthetics, Curated Events strives to cultivate cherished memories through passion, dedication, service, and creativity.

Industry Significance

As a longstanding entity in the event services industry, Curated Events has established itself as a leader in the special event rental sector. The company's extensive inventory and commitment to quality have made it a preferred choice for event planners and organizers seeking reliable and diverse rental options. Its strategic expansions and acquisitions have further solidified its presence in the Southeastern U.S. market.

Key Strategic Focus

Core Objectives

Expansion of Geographic Footprint: Curated Events aims to broaden its reach across the Eastern United States, establishing a robust presence in key markets.

Diversification of Product Offerings: The company focuses on expanding its inventory to include a wide array of event rental equipment, catering to various client needs.

Enhancement of Customer Experience: Emphasizing exceptional service, Curated Events strives to provide seamless and memorable experiences for its clients.

Areas of Specialization

Event Rentals: Provision of a comprehensive range of equipment, including tents, linens, fine china, flatware, dinnerware, tables, chairs, and more.

Event Planning Support: Offering expert consultation and support to ensure the successful execution of events.

Key Technologies Utilized

Inventory Management Systems: Advanced software solutions to track and manage rental equipment efficiently.

Customer Relationship Management (CRM) Tools: Technologies to maintain and enhance client relationships, ensuring personalized service.

Primary Markets Targeted

Corporate Events: Providing rental solutions for conferences, seminars, and corporate gatherings.

Weddings: Offering specialized equipment and services tailored for wedding events.

Social Gatherings: Catering to private parties, community events, and other social occasions.

Financials and Funding

Funding History

Acquisition by Dubin Clark & Company: In February 2017, Curated Events was acquired by private equity firm Dubin Clark & Company, marking a significant milestone in the company's financial trajectory.

Acquisition by MRE Capital: In July 2023, Curated Events was acquired by MRE Capital, further supporting its expansion and growth initiatives.

Total Funds Raised

Specific details regarding the total funds raised by Curated Events are not publicly disclosed.

Utilization of Capital

The capital from these acquisitions has been utilized to:

Expand Geographic Presence: Establishing new locations and enhancing service coverage in key markets.

Diversify Inventory: Increasing the range and quality of rental equipment offered to clients.

Enhance Operational Capabilities: Investing in technology and infrastructure to improve service delivery and customer satisfaction.

Pipeline Development

Key Pipeline Candidates

Curated Events has strategically expanded its operations through several acquisitions:

Skyline Tent Company: Acquired in November 2017, providing an extensive inventory of tents and structures.

Capital Party Rentals: Acquired in 2017, enhancing the company's offerings in the Dulles, Virginia area.

Liberty Party Rental: Acquired in 2017, expanding services to the Nashville, Tennessee market.

Distinctive Event Rentals: Acquired in November 2019, strengthening the company's presence in the Hampton Roads region of Virginia.

EventHaus: Acquired in January 2019, enhancing services in the Charleston, South Carolina area.

Stages of Development

These acquisitions have been integrated into Curated Events' operations, contributing to its expanded service offerings and market reach.

Target Conditions

The acquisitions aim to address the growing demand for high-quality event rental services in various regions, ensuring a comprehensive and diverse inventory to meet client needs.

Anticipated Milestones

Integration of Acquired Companies: Seamless incorporation of new entities into Curated Events' operations.

Expansion of Service Areas: Establishing a stronger presence in the Southeastern U.S. market.

Diversification of Offerings: Introduction of new rental products and services to cater to a broader clientele.

Technological Platform and Innovation

Proprietary Technologies

Inventory Management Systems: Utilizing advanced software to efficiently track and manage rental equipment.

Customer Relationship Management (CRM) Tools: Employing technologies to maintain and enhance client relationships, ensuring personalized service.

Significant Scientific Methods

Data Analytics: Analyzing customer preferences and market trends to inform inventory decisions and service improvements.

Operational Research: Applying methodologies to optimize logistics and operational efficiency.

Leadership Team

Key Executives

Bob Marshall: Chief Executive Officer (CEO)

Professional Background: Extensive experience in the event rental industry, leading Curated Events through significant growth and expansion.

Contributions: Spearheaded multiple acquisitions, enhancing the company's market presence and service offerings.

Brent Paris: Managing Partner at Dubin Clark & Company

Professional Background: Managing Partner at Dubin Clark & Company

Contributions: Played a pivotal role in the acquisition of Curated Events, facilitating its strategic growth initiatives.

Industry and Competitor Profile

Market Insights and Dynamics

The event rental industry is characterized by a diverse range of companies offering various services, from small local providers to large national firms. The market is influenced by factors such as economic conditions, event trends, and regional demand.

Competitor Analysis

Classic Party Rentals: A significant competitor offering a wide range of event rental equipment across multiple locations.

Chair-man Mills Corp.: A Canadian rental company with a longstanding reputation in the industry.

Strategic Collaborations and Partnerships

Curated Events has strengthened its market position through strategic acquisitions, including:

Skyline Tent Company, enhancing tenting capabilities.

Capital Party Rentals, expanding service offerings in the Dulles, Virginia area.

Liberty Party Rental, entering the Nashville, Tennessee market.

Distinctive Event Rentals, strengthening presence in the Hampton Roads region of Virginia.

EventHaus, enhancing services in the Charleston, South Carolina area.

Operational Insights

By integrating these acquisitions, Curated Events has enhanced its operational capabilities, offering a broader range of services and improving logistical efficiency across its expanded network.

Strategic Opportunities and Future Directions

Curated Events is well-positioned to leverage its expanded inventory and geographic reach to: