Cedar Company Research Report
Company Overview
Basic Information
- Name: Cedar
- Mission: To make healthcare more affordable and accessible through a consumer-friendly platform powered by data science, smart product design, and personalization.
- Founded: 2016
- Founders:
- Florian Otto, MD, PhD - Co-Founder and CEO
- Arel Lidow - Technical Co-Founder
Key People
- Florian Otto, MD, PhD
- Role: Co-Founder / Chief Executive Officer
- Background: Former executive at Zocdoc, founded ClubeUrbano, CEO of Groupon Brazil, former strategy consultant at McKinsey & Company.
- Arel Lidow
- Role: Technical Co-Founder
- Background: VP of product at AppNexus, worked at Bridgewater Associates. Graduated from Princeton University.
- Seth Cohen
- Role: President
- Liz Ratto
- Role: Chief People Officer
- Kinshuk Mishra
- Role: Chief Technology Officer
- Vanessa Gage
- Role: General Counsel
- Scott Stockberger
- Role: Chief Financial Officer
Headquarters
- Location: 32 Ave of the Americas, New York, NY 10013
Employees
- No information is available.
Revenue
- No information is available.
Industry Position
- Known for: Cedar is recognized for its complete patient financial platform that connects providers, payers, financial assistance, and more into a simple, patient-friendly billing experience. They aim to simplify healthcare billing and improve patient financial experiences.
Products
Product Offerings
- Cedar Pay
- Description: An end-to-end patient payments platform.
- Key Features: Combines disparate billing systems, integrates with EHRs, focuses on patient engagement, and simplifies the payment process for patients.
- Cedar Support
- Description: An AI-powered contact center.
- Key Features: Uses AI to streamline and enhance patient support interactions, providing intelligent support and informed engagement.
- Cedar Cover
- Description: Benefits and financial assistance enrollment platform.
- Key Features: Facilitates the enrollment in benefit programs and manages financial assistance, aimed at streamlining patient financial management.
- Cedar Orthodontics
- Description: Specialized services catering to orthodontic financial needs.
- Key Features: Tailored billing experiences for orthodontic practices to improve financial engagement.
Recent Developments
Company Developments
- Feb 2025: Cedar was named to the inaugural Hall of Fame by Digital Health New York, highlighting their foundational role in New York's digital health ecosystem.
- Jan 2025: Released "Year in Review and Vision Ahead Report" focusing on advancements in healthcare affordability through their platform.
- Dec 2024: Cedar partnered with NAPA Anesthesia to enhance patient payment experiences, leading to a 71% increase in payments post-insurance.
- Apr 2024: Entered the dental market through a partnership with Tend, transforming billing experiences for dental patients.
- Jan 2025: Earned placement on Built In’s 2025 Best Places to Work in New York City.
- Mar 2024: Recognized on Forbes’ America’s Best Startup Employers list for the fourth consecutive year.
New Products and Features
- Transition towards AI-enabled engagement solutions, such as machine learning-powered discounts and intelligent patient support.
- Integration with new verticals within healthcare, enhancing comprehensive patient financial solutions such as Cedar Cover and Cedar Support.
Partnerships
- Tend: Involved implementation of Cedar Pay to enhance dental billing experiences.
- Collaborations with healthcare providers like Talkiatry and NAPA Anesthesia to refine their billing processes and improve patient interactions.
Appointments
- Apr 2024: Greg Hoffman was appointed to Cedar’s Board of Directors, bringing experience from the technology and healthcare sectors.
This report encapsulates Cedar's fundamental business operations, products, and the recent strategic developments undertaken to enhance its position within the healthcare financial platform industry.
