Company Research Report: Cedara Inc

Company Overview

• Name: Cedara Inc

• Mission: At Cedara, the mission is to provide transformative solutions for businesses and accelerate the shift to a sustainable economy through proactive measures addressing the climate crisis.

• Founded: 2021

• Founders: No specific information about founders

• Key People:

• David Shaw, CEO: With over 15 years in the tech and software industry, Shaw established Cedara to expedite progress towards a sustainable future. He previously worked at Teads.

• Andrei Baragan, CTO: A technology entrepreneur with extensive experience in building engineering and product teams, Baragan founded Branient before Cedara.

• Eric Shih, COO: He brings over 20 years of digital media leadership experience, having previously held key positions at Lasso, Teads, and other notable companies.

• Headquarters: No information available on headquarters location.

• Number of Employees: No information available.

• Revenue: No information available.

• What is the Company Known For: Cedara is known for its Carbon Intelligence Platform, which powers actionable data to decarbonize the marketing supply chain.

Products

• Carbon Intelligence Platform:

• Description: A robust solution designed to measure and reduce carbon footprints within the marketing industry’s supply chains.

• Key Features:

• Corporate Measurement: Complete measurement of emissions across all business activities, including media, enabling accurate Scope 1-3 coverage.

• Data Harmonization: Employs industry frameworks to ensure consistency in supply chain emissions data.

• Emissions Reduction: Includes strategies and solutions for reducing emissions towards achieving net zero.

• Hive Tracker: A management solution that assists in onboarding vendors and collecting emissions data for achieving net-zero goals.

• Reduction Marketplace: A platform facilitating the use of third-party technologies and services to reduce emissions.

Recent Developments

• Partnerships and Initiatives:

• Skyrise & Cedara Partnership: Collaborated to help advertisers measure and reduce the environmental impact of media campaigns through a comprehensive, omnichannel campaign measurement and reduction strategies.

• SMRS Collaboration: Worked with SMRS to build a path to net zero and empower clients with sustainable media solutions.

• VIOOH Association: VIOOH’s 2023 carbon emissions results fell significantly below industry benchmarks, highlighting efficient carbon management with Cedara's platform.

• Product Developments:

• OOH Measurement Tool: Cedara launched a tool for transparency in industry emissions, emphasizing the carbon efficiency of traditional out-of-home (OOH) advertising.

• Media Sustainability Solutions: Launched with Anzu for in-game advertising to provide sustainability data that reduces carbon footprint while maintaining campaign effectiveness.

• Strategic Expansion:

• Cedara announced plans to continue expanding into new markets globally in 2024, focusing on recruiting across departments for enhanced impact.

Cedara is continuously evolving with a focus on pioneering technologies, fostering dynamic corporate culture, and making a tangible impact on environmental sustainability. With its Carbon Intelligence Platform, Cedara aids businesses in accurately measuring and reducing their carbon emissions, thereby facilitating a collective progression towards a sustainable future.