Company Research Report: Cendyn

Company Overview

• Name: Cendyn

• Mission: Cendyn strives to drive revenue, maximize profitability, and create deeper connections with guests through integrated technological solutions. They facilitate hoteliers in finding the right guests, driving direct bookings, and growing loyalty and revenue.

• Year Founded and Founders: No information is available.

• Key People:

• Jack Blaha, Chief Executive Officer

• Michael Bennett, President & Chief Marketing Officer

• Joe Rayfield, Chief Sales Officer

• Jeffrey A. Cross, Chief Financial Officer

• Alan Rudolph, Chief Operations Officer

• Jenny Ethridge, Chief Human Resources Officer

• Chris Egan, Chief Product Officer

• Kendall Gallagher, Chief of Staff

• Alifya Curtin, Chief Legal Officer

• Subhobroto Biswas, Managing Director & General Manager, India

• Headquarters: Boca Raton, Florida, USA

• Number of Employees: No information is available.

• Revenue of the Company: Cendyn drives hotel revenue of over $20 billion annually.

• What is the Company Known For: Cendyn is recognized as a global hospitality cloud-based technology company offering solutions that enhance revenue management, marketing automation, and guest engagement for the hospitality industry.

Products and Services

Categories

1. Find

• Digital Marketing Platform: Customizable solutions to connect with guests through personalized experiences.

• Creative Strategy & Services: Comprehensive creative strategies to capture market attention.

2. Book

• Booking Engine, CRS, GDS, and Call Center: Integrated solutions that capture direct bookings and streamline sales.

3. Grow

• CRM & CDP, Loyalty, Guestrev, Revintel, Grouprev: Platforms focusing on managing customer relationships and driving loyalty through detailed analytics and strategic insights.

High-Level Description and Key Features

• Rate Match: Ensures competitive pricing and maximizes booking opportunities.

• Digital Marketing Platform: Offers tailored marketing strategies that enhance customer reach.

• Creative Strategy & Services: Engages potential guests with innovative creative content.

• Booking Engine & CRS: Enhances direct booking capabilities to increase profitability.

• Call Center & GDS Integration: Provides seamless booking experiences across channels.

• CRM & CDP Solutions: Facilitates personalized guest engagement and nurtures guest relationships for long-term loyalty.

• Data Analytics Products (Revintel, Grouprev): Leverages data for operational insights, making informed strategies easier to implement.

Recent Developments

• Acquisitions and Partnerships:

• October 1, 2024: Acquired Knowland to bolster data-as-a-service intelligence in MICE (Meetings, Incentives, Conferences, and Events) sectors.

• Private Equity Partnership: Haveli Investments joined as a private partner to support technology integration and innovation.

• Executive Appointments:

• August 22, 2024: Appointed Jeffrey A. Cross as Chief Financial Officer to enhance financial strategies and operations.

• Product and Service Innovations:

• August 6, 2024: Launched a Learning Center aimed at advancing hoteliers’ commercial success. Features include 17 curriculums designed for enhanced Cendyn product knowledge.

• June 25, 2024: Integration with Glowing redefined omnichannel messaging, enhancing personalization and communication efficiency.

• May 28, 2024: Partnership with Shiji aimed at improving hotel profitability through PMS-CRS (Property Management System-Central Reservation System) integration, providing optimized rates and availability.

• Awards and Recognitions:

• Named as the #1 CRS Provider in 2024 HotelTechAwards for the seventh consecutive year.

Conclusion

Cendyn stands out for its commitment to innovating the hospitality industry's technological landscape. Through strategic acquisitions, partnerships, and product enhancements, it continuously advances in providing integrated solutions aimed at maximizing revenue, enhancing guest experiences, and streamlining operations for hotels globally.