Central Innovation Company Profile

Background

Founded in 1990, Central Innovation specializes in providing world-class design solutions for the architectural, engineering, construction, and manufacturing industries. Operating across Australia and New Zealand, the company offers a comprehensive suite of services, including software solutions, consulting, training, technical support, and recruitment. Central Innovation is the parent company of Intercad and GRAPHISOFT Australia, delivering industry-leading 3D design software such as SOLIDWORKS®, Archicad, and Solibri.

Key Strategic Focus

Central Innovation's strategic focus is to bridge the gap between technology and its practical application, enabling clients to realize tangible benefits and business growth. The company specializes in deploying advanced design and 3D modeling software, complemented by specialist consulting, ongoing training, and access to industry-focused recruitment. Their primary markets include the manufacturing, architecture, engineering, and construction sectors.

Financials and Funding

As of July 2024, Central Innovation's estimated annual revenue is approximately $15 million, with a revenue per employee of $145,000. The company employs around 109 staff members.

Pipeline Development

Central Innovation continually develops and launches innovative solutions to enhance client operations. Recent developments include:

#TASK: A dynamic library of productivity tools designed to automate time-consuming, repetitive tasks in SOLIDWORKS, allowing designers to focus more on their creative work.

Ci Tools: A suite of tools developed to help architects maximize the capabilities of Archicad, enabling more efficient and effective design processes.

Technological Platform and Innovation

Central Innovation distinguishes itself through proprietary technologies and innovative solutions, including:

Datasuite™: A solution that replaces manual processes with automation, providing effective workflows and system integration to eliminate inefficiencies and improve collaboration.

High-Performance CAD Hardware: The company offers some of the world's fastest purpose-built CAD hardware, including professionally overclocked workstations and semi-portable high-performance workstations.

Leadership Team

Central Innovation's leadership team comprises experienced professionals dedicated to driving the company's growth and innovation:

Shannon Reshno, Chief Operating Officer

Shannon oversees product and revenue growth in ANZ and international markets. With experience in mining, manufacturing, power, food, and engineering sectors, he has held leadership roles at Weir Minerals, Tyco, Howden, and Donaldson. At Central Innovation, Shannon has served as Group Sales Director and General Manager of the Manufacturing Solutions portfolio. He led the acquisition of CADspace in 2022 and its integration into the manufacturing solutions division.

Caspar Deman, Commercial Director

Caspar leads Finance, IT, Human Resources, and shared services. With over 20 years of experience in energy, media, and fintech sectors, he has held leadership positions at Tyro Payments and News Corp Australia. Caspar is a qualified Chartered Accountant and an alumnus of Bristol University.

Trish Persini, HR & Talent Manager

Trish brings over 20 years of experience in leading people and culture teams across the ANZ region. She has been instrumental in driving the Employee Value Proposition, Employee Recognition, and Development Pathways at Central Innovation.

Manisha Chand, Head of Marketing

Manisha has over 15 years of experience in sales and marketing across the APAC region. She has led projects in digital marketing, market share growth, brand positioning, and digital transformation.

Leadership Changes

In August 2022, Central Innovation, through its subsidiary Intercad Pty Ltd, acquired the Australian 3D CAD assets of CADspace Pty Ltd. This strategic move expanded the company's capabilities and market reach.

Competitor Profile

Market Insights and Dynamics

The design solutions industry, encompassing software and hardware for architectural, engineering, construction, and manufacturing sectors, is highly competitive and rapidly evolving. Key factors influencing the market include technological advancements, integration capabilities, and the demand for efficient and collaborative design processes.

Competitor Analysis

Central Innovation faces competition from several companies offering similar services:

Solid Solutions Management: With 144 employees and an estimated revenue of $30.5 million, Solid Solutions Management provides comprehensive design solutions and support services.

Innova Systems: Employing 37 staff members and generating approximately $16.2 million in revenue, Innova Systems specializes in CAD software solutions and training.

SOLID Applications: A smaller competitor with 16 employees and $3.7 million in revenue, SOLID Applications focuses on providing SOLIDWORKS solutions and support.

Graitec: A larger player in the market, Graitec has 550 employees and an estimated revenue of $27.9 million, offering a wide range of design and simulation software solutions.

Cadspec: With 68 employees and $23.9 million in revenue, Cadspec provides CAD software, training, and support services.

Strategic Collaborations and Partnerships

Central Innovation has established significant collaborations to enhance its market position and innovation capacity:

Intercad and GRAPHISOFT Australia: As the parent company of these brands, Central Innovation offers industry-leading 3D design software, including SOLIDWORKS®, Archicad, and Solibri.

CADspace Acquisition: In August 2022, Central Innovation acquired the Australian 3D CAD assets of CADspace Pty Ltd, expanding its product offerings and customer base.

Operational Insights

Central Innovation's strategic considerations include:

Comprehensive Solutions: Offering a full suite of services, including software, hardware, consulting, training, and recruitment, to meet diverse client needs.

Customer-Centric Approach: Providing extensive support with the longest support window across ANZ, from 7 am NZT to 5 pm AWST, ensuring timely assistance.

Expertise and Experience: Employing a team of technical experts, including certified chartered engineers and BIM specialists, to deliver unmatched experience and support.