Ceresti Health Company Profile

Background

Founded in 2013 and headquartered in Carlsbad, California, Ceresti Health is a digital health company dedicated to enhancing care for individuals living with dementia. The company's mission is to activate and support family caregivers through personalized education, proactive coaching, and on-demand resources, thereby improving patient outcomes and reducing healthcare costs. Ceresti's vision is to transform dementia care by integrating caregivers into the healthcare team, ensuring that patients receive comprehensive, compassionate, and effective care at home.

Key Strategic Focus

Ceresti Health's strategic focus centers on its Caregiver-Enabled Care Program, a 12-week, tech-enabled initiative designed to train and support family caregivers. This program aims to:

Enhance Caregiver Engagement: Equip caregivers with the necessary skills and knowledge to manage dementia care effectively.

Reduce Hospitalizations: Implement proactive measures to decrease avoidable hospital admissions and readmissions.

Lower Healthcare Costs: Achieve significant cost savings by improving care coordination and patient management.

The program leverages proprietary technologies, including personalized health education modules, predictive analytics, and a dedicated care navigator system, to deliver tailored support to caregivers. Ceresti primarily targets the Medicare Advantage population, collaborating with health plans and accountable care organizations (ACOs) to implement its solutions.

Financials and Funding

As of 2024, Ceresti Health reported a revenue of $1.4 million, reflecting a 116.7% year-over-year growth from $665,200 in 2023. The company has raised a total of $5 million in funding, with the latest round being a later-stage venture capital investment of $5.4 million in January 2024. Notable investors include Band of Angels, NuFund Venture Group, Stella Health, UCSF Rosenman Institute, and Dreamit Ventures. The capital is intended to expand program offerings, enhance technological capabilities, and scale operations to reach a broader patient population.

Pipeline Development

Ceresti Health's primary offering is its Caregiver-Enabled Care Program, which has demonstrated significant efficacy in clinical studies. Key outcomes include:

80% Reduction in Hospitalizations: An independently validated study of 164 caregivers showed an 80% reduction in hospitalizations (p=0.02) and a 73% reduction in 30-day readmissions (p=0.01) compared to a propensity-matched control group.

Cost Savings: Projected annual cost savings exceed $5,000 per enrolled member, with medical cost savings of $6,828 per patient per year.

These results underscore the program's effectiveness in improving patient outcomes and reducing healthcare expenditures.

Technological Platform and Innovation

Ceresti Health differentiates itself through its innovative technological platform, which includes:

Personalized Health Education Modules: Tailored content delivered via a dedicated tablet to educate caregivers on dementia care best practices.

Predictive Analytics: Utilization of claims data and risk factors to customize the program to each patient's and caregiver's unique situation.

Care Navigator System: Proactive coaching and support provided by care navigators to assist caregivers in managing their loved one's condition effectively.

These proprietary technologies and methodologies enable Ceresti to deliver scalable, personalized support that empowers caregivers and enhances patient care.

Leadership Team

Ceresti Health's leadership team comprises experienced professionals dedicated to transforming dementia care:

Dirk Soenksen: Co-Founder, Chief Executive Officer, and Board Member.

Mark Wrenn: Co-Founder, Chief Technology Officer, and Board Member.

Kevin Liang, Ph.D.: Co-Founder and Board Member.

John Mach, M.D.: Co-Chief Medical Officer.

Their combined expertise in healthcare, technology, and business development drives the company's mission and strategic initiatives.

Leadership Changes

As of the latest available information, there have been no recent significant changes or appointments within Ceresti Health's leadership team.

Competitor Profile

Market Insights and Dynamics

The dementia care market is experiencing significant growth due to the increasing prevalence of Alzheimer's disease and related dementias. In the United States, approximately 6 million individuals are living with Alzheimer's, a number projected to rise as the population ages. This trend underscores the urgent need for effective, scalable solutions to manage dementia care and support caregivers.

Competitor Analysis

Ceresti Health operates in a competitive landscape with several notable companies offering similar services:

IPCed (Institute for Professional Care Education): Provides online training and certification programs for professional caregivers, focusing on various aspects of elder care.

Rctclearn: Offers e-learning solutions for healthcare professionals, including courses on dementia care and caregiver support.

CareAcademy: Delivers online training for caregivers, emphasizing compliance and skill development in home care settings.

While these competitors offer educational resources, Ceresti Health distinguishes itself by integrating personalized coaching, predictive analytics, and a dedicated care navigator system to provide comprehensive, proactive support to family caregivers.

Strategic Collaborations and Partnerships

Ceresti Health has established significant partnerships to enhance its market position and expand its reach:

Centers for Medicare & Medicaid Services (CMS): Selected to participate in the Guiding an Improved Dementia Experience (GUIDE) Model, a new Medicare alternative payment model aimed at supporting individuals living with dementia and their caregivers.

Commonwealth Primary Care ACO: Partnered to implement Ceresti's Caregiver-Enabled Care Program, aiming to improve patient care and reduce avoidable costs associated with dementia.

Florida Association of ACOs (FLAACOs): Collaborated to deploy Ceresti's dementia care program to family caregivers throughout Florida, addressing the complex needs of individuals living with dementia in the state.

These collaborations underscore Ceresti's commitment to expanding access to its innovative care solutions and improving outcomes for dementia patients nationwide.

Operational Insights

Ceresti Health's strategic considerations include:

Market Position: Leveraging its unique Caregiver-Enabled Care Program to differentiate itself from competitors focused solely on caregiver education.

Competitive Advantages: Offering a comprehensive, tech-enabled solution that combines personalized education, proactive coaching, and predictive analytics to support caregivers and improve patient outcomes.

Scalability: Utilizing a technology-driven platform to deliver personalized support at scale, enabling efficient expansion into new markets and partnerships.

Strategic Opportunities and Future Directions

Looking ahead, Ceresti Health aims to:

Expand Program Offerings: Develop additional modules and resources to address a broader range of caregiver needs and patient conditions.

Enhance Technological Capabilities: Invest in advanced analytics and machine learning to further personalize caregiver support and predict patient needs.

Broaden Market Reach: Establish new partnerships with health plans, ACOs, and healthcare providers to extend the program's availability to a larger patient population.

By building on its current strengths and strategic collaborations, Ceresti Health is well-positioned to continue transforming dementia care and achieving its mission of improving outcomes for patients and caregivers alike.