Overview

Chairish, founded in 2013, is a premier online marketplace known for its high-end vintage home furnishings, art, and decor. With its headquarters located in San Francisco and Berlin, Chairish connects over 12,000 small businesses, artists, and makers with consumers globally. The platform curates over 2,000 unique items daily and offers a vast selection that includes vintage, antique, and contemporary pieces. It has received accolades in the design world, with distinctions such as "Best Online Shop" by Newsweek in 2021 and the USA Today Reader's Choice Award for "Best Place to Shop Online for Furniture and Home Decor."

Leadership Team

Gregg Brockway, Co-Founder and CEO, is an alumnus of Dartmouth College and Harvard Business School. His previous ventures include co-founding TripIt and Hotwire, and he has experience at Morgan Stanley and Hellman & Friedman.

Anna Brockway, Co-Founder and President, graduated from Columbia University and served as VP of Worldwide Marketing at Levi Strauss & Co.

Andrew Denmark, Co-Founder and CTO, holds degrees from Columbia University and has held leadership roles at TripIt, Opsware, and CityRealty.com.

Sharon Saffel, SVP Platform Services, a graduate of California State University, Long Beach, has been the COO at Limos.com and VP at Expedia and Hotwire.

Platform & Products

Chairish's platform offers a wide array of products categorized under furniture, art, lighting, and decor, among others. The marketplace promotes sustainable shopping through its focus on vintage items, with 85% of its inventory consisting of vintage selections. This initiative contributes to a circular economy by keeping items in circulation longer.

Financials & Funding

Over the years, Chairish has obtained significant investment, amassing a total of $73.9 million. Investment entities include Escalate Capital Partners and Morgan Stanley Expansion Capital. There are variations in reported figures for funding rounds, with estimates ranging from $57.3 million over five rounds to $58.79 million over seven rounds.

Market Position & Achievements

Chairish stands out as a prime destination for designers and tastemakers in search of unique home furnishings and art. The marketplace promotes the resale of items, contributing to sustainability by keeping over 918,000 gently used items in circulation. Chairish also promotes thought leadership through its design podcast and magazine.

Competitor Profiling for Chairish

Overview

Chairish competes within a niche online marketplace for vintage, antique, and contemporary furniture. It targets a broad audience, including design enthusiasts, homeowners, and interior designers, with unique and high-quality pieces. Key competitors in its space include 1stDibs, Pamono, Wayfair, Ruby Lane, and AptDeco, each targeting various niche segments and customer profiles.

Key Competitors

1stdibs

1stdibs caters to a high-end market, specializing in luxury, rare, and collectible furniture. It targets an exclusive clientele comprising collectors and design professionals seeking authentic and reputation-driven products. Sellers undergo strict vetting, and the platform provides multiple membership plans tailored for business exposure and pricing strategies.

Pamono

Pamono, established in 2013 and affiliated with Chairish, focuses on distinctive vintage and contemporary design pieces for a worldwide market. It emphasizes sustainability and offers a catalog sourced from leading galleries, shops, and artisans. Pamono provides a seamless buying journey with robust customer care and logistical support.

Wayfair

Wayfair is a leader in global home retail, providing an extensive platform for furniture and home goods with a reported net revenue of $11.9 billion in 2024. It has achieved a vast customer base and operates a comprehensive logistics network to optimize delivery efficiency. Contrary to Chairish's model, Wayfair offers wholesale pricing, impacting profit margins but expanding reach.

Ruby Lane

Ruby Lane creates a marketplace for over 2,500 individually-owned shops specializing in antiques, art, and vintage collectibles. The platform attracts buyers seeking bespoke and culturally significant pieces, offering a vast selection within an online mall-like environment.

AptDeco

AptDeco focuses on the resale of used furniture, centering on sustainability efforts to minimize landfill waste. Founded in 2014, it provides an end-to-end resale process emphasizing seamless logistics and customer service. AptDeco continues to expand into new areas, enhancing its eco-friendly market presence.

Platform Insights

Chairish utilizes a commission-based revenue approach with rates that fluctuate depending on seller performance. The platform actively engages its audience via social media and curated collections, using technologies like virtual try-on features to boost buyer interaction. This positions Chairish as a versatile marketplace that caters to a diverse inventory while contrasting with 1stdibs' focus on luxury and exclusivity.

Strategic Directions

Chairish remains committed to innovating customer engagement and enhancing platform features to maintain its competitive edge. This includes expanding product offerings without compromising on quality and curation. Chairish's strategic partnership with Pamono further strengthens its international outreach and capabilities, supporting growth initiatives and enhancing customer satisfaction.