Company Market Research Report: Champion Management

Company Overview

• Name: Champion Management

• Mission of the Company: To provide comprehensive public relations and integrated digital media solutions with a focus on driving media attention and consumer action.

• Founding Information: No information is available.

• Key People: Tim Schroder (Chief Marketing Officer at Retro Fitness), Todd Graves (Founder & Co-CEO of Raising Cane’s Chicken Fingers), Carl Howard (CEO of Fazoli’s).

• Headquarters: 4621 Ross Ave, Suite 110, Dallas, TX 75204.

• Number of Employees: Nearly 50 professionals.

• Revenue: No information is available.

• What the Company is Known For: Champion Management is recognized as the second-largest Restaurant PR Agency in the U.S. and the fourth-largest PR Agency in Texas. Known for creative storytelling, the agency has earned numerous awards for excellence in media relations, influencer marketing, and franchise development.

Products and Services

Services Offered

1. Media Relations

• High-level Description: Strategic outreach to both local and national media channels.

• Key Features: Building brand awareness, crafting narratives that resonate with media audiences.

2. Local Store Marketing

• High-level Description: Customized marketing strategies for store-level campaigns.

• Key Features: Tailored community engagement, event-driven promotions.

3. Franchise Development

• High-level Description: Strategies to expand franchisee networks.

• Key Features: Multi-layered marketing strategies to attract and engage leads.

4. Digital & Social Media

• High-level Description: Comprehensive digital strategies to increase brand presence.

• Key Features: Omni-channel approach, influencer partnerships, and engagement metrics.

5. Influencer/NIL Marketing

• High-level Description: Collaborations with high-profile influencers.

• Key Features: Ambassador programs, NIL marketing initiatives.

6. Crisis Management

• High-level Description: Proactive and reactive crisis communications.

• Key Features: Media redirection, maintaining brand integrity during crises.

Recent Developments

• New Partnerships and Initiatives

• In October 2023, collaborated with Raising Cane’s to open a Dallas Cowboys-themed restaurant in partnership with Post Malone.

• Corporate Achievements

• Since 2012, opened 2,130 new stores and managed over 350 client crises.

• Generated over 2,100 financially qualified franchisee leads in 2023.

• Awards and Recognitions

• EMMY Award (Texas Regional) for The Rustic Concert Series.

• 2023 Vendor of the Year – PJ's Coffee.

• MarCom Platinum Award – Rob Jones Month of Marathons for The Coalition to Salute America’s Heroes.

• Key Campaigns

• Assisted Friendly’s Restaurants in increasing TikTok engagement with Jonas Brothers campaign.

• Supported SPB Hospitality brands Rock Bottom and Gordon Biersch in brand awareness campaigns.

• Executed omni-channel marketing for Hat Creek Burgers focusing on social media and app engagement.

• Industry Influence

• Notable for comprehensive digital marketing strategies, winning multiple awards such as the MarCom Platinum and Pegasus Award.

This report synthesizes available data for an in-depth view of Champion Management, its operations, services, and recent achievements. No extraneous commentary is provided outside the data scope provided.