Charlotte Jewish Preschool, Inc. Market Research Report

Background

Mission Statement: Charlotte Jewish Preschool (CJP) is dedicated to providing young children with a secure and loving atmosphere in which to grow, develop a positive self-image, and learn the joy of Jewish life.

Core Values:

B'tzelem Elohim (Created in God's Image): Recognizing the uniqueness and inherent worth of every individual.

Kavod (Respect): Fostering trust and safety through respectful interactions.

Kehillah (Community): Building a community that shares values, enhancing daily experiences.

Limud (Learning): Encouraging continuous growth and discovery through lifelong learning.

Tikkun Olam (Repair the World): Emphasizing communal responsibility in making the world a better place.

History: Established in the 1950s as Temple Israel’s nursery school, CJP became a joint venture with Temple Beth El in 1988, marking one of the first preschools co-owned by two differently affiliated synagogues. In 2002, the Levine Jewish Community Center joined as a partner, and in 2012, CJP became an independent 501(c)(3) organization overseen by a Board of Directors.

Key Strategic Focus

Educational Approach: CJP employs a multidisciplinary, holistic, and student-centered approach to early childhood education, inspired by the Reggio Emilia philosophy. This method emphasizes experiential learning through play, fostering creativity and self-expression.

Curriculum: The curriculum aligns with the North Carolina Foundations for Early Learning and Development, incorporating supplemental programs such as "Handwriting Without Tears," "Discovering Israel Through STEM Careers," and a Judaic curriculum developed in collaboration with Temple Israel, Temple Beth El, and the CJP for the Shalom Park Community.

Community Integration: Located on the 54-acre Shalom Park campus, CJP leverages community resources, including partnerships with Temple Israel, Temple Beth El, and the Levine Jewish Community Center, to enrich students' learning experiences.

Financials and Funding

Revenue and Expenses:

Fiscal Year Ending June 2023:

Revenue: $4,055,814

Expenses: $3,720,958

Net Income: $334,856

Net Assets: $3,017,156

Revenue Sources:

Contributions: $353,211 (8.7%)

Program Services: $3,539,595 (87.3%)

Investment Income: $40,079 (1.0%)

Other Revenue: $112,027 (2.8%)

Expenses Breakdown:

Executive Compensation: $128,521 (3.5%)

Other Salaries and Wages: $2,651,770 (71.3%)

Leadership Team

Becca Green: Executive Director

Erin Goldstein: Director of Operations & Programming

Leigh Schuller: Curriculum Coordinator, Infants, 1s, and 2s

Stephanie Zubrinsky: Office & Communications Manager

Michelle Bamford: Director of Finance & Human Resources

Macy Leonard: Curriculum Coordinator, 3s and Pre-K

Competitor Profile

Market Insights and Dynamics:

The early childhood education sector in Charlotte, NC, is competitive, with numerous institutions offering diverse programs. CJP distinguishes itself by integrating Jewish values and community involvement into its curriculum, appealing to families seeking a faith-based educational environment.

Competitor Analysis:

The Carey School: An independent school offering early childhood education with a focus on academic excellence.

The Learning Center: Provides childcare and early education programs emphasizing individualized learning.

Windham Learning Tree Academy: Offers preschool programs with a focus on creative learning experiences.

Kids 'R' Kids: A national franchise providing early childhood education with a proprietary curriculum.

Strategic Collaborations and Partnerships

CJP's strategic partnerships with Temple Israel, Temple Beth El, and the Levine Jewish Community Center enhance its educational offerings and community engagement. These collaborations provide students with access to additional resources, such as Judaic classes, Shabbat services, and community events, enriching their educational experience.

Operational Insights

CJP's location within Shalom Park offers a unique advantage, providing a centralized hub for Jewish life in Charlotte. This setting allows for seamless integration of cultural and religious education, setting CJP apart from competitors. The school's commitment to small class sizes and a low student-teacher ratio ensures personalized attention, fostering a nurturing learning environment.

Strategic Opportunities and Future Directions

To maintain its competitive edge, CJP can explore expanding its programs to include more diverse enrichment activities, leveraging technology to enhance learning experiences, and strengthening community outreach initiatives. By continuing to emphasize its core values and community partnerships, CJP is well-positioned to attract families seeking a comprehensive, faith-based early childhood education.