CHASIN' Company Profile

Background

Founded in 1992 in the Netherlands, CHASIN' is a modern performance jeanswear brand for men, blending authenticity and technology to create high-quality clothing that embodies the brand's core values: Denim, Active, and Technology. The brand's name is inspired by Tashan's song "Chasin' a Dream," reflecting its ambition and drive. CHASIN' aims to inspire individuals to pursue and achieve their dreams, striving to become a global brand.

Key Strategic Focus

CHASIN' specializes in performance jeanswear, integrating technical fabrics and innovative designs to cater to an active city lifestyle. The collection features performance jeans and jackets with all-weather capabilities, emphasizing functionality without compromising style. The brand's strategic focus includes expanding its omnichannel customer experience through physical brand stores, outlets, Performance Retail Solution partners, and online platforms.

Financials and Funding

As of September 2024, CHASIN' reported annual revenues of approximately $15 million, indicating a solid financial standing within the apparel industry. In July 2023, CHASIN' was acquired by JOG Group, marking a significant milestone in its financial journey.

Technological Platform and Innovation

CHASIN' leverages various technologies to enhance its operations and customer engagement. The brand utilizes Google Analytics and Facebook Pixel for data-driven insights, and employs e-commerce platforms like Magento to streamline online sales. Additionally, CHASIN' incorporates technical fabrics and innovative designs in its products, such as performance jeans and jackets with all-weather features, to meet the demands of an active lifestyle.

Leadership Team

CHASIN's leadership team includes key executives such as:

Marijn Leer, Head of Digital Sales

H. K., Head of Finance & Operations

E. S., Product Owner

These leaders play pivotal roles in driving the company's strategic initiatives and operational excellence.

Competitor Profile

Market Insights and Dynamics

The men's performance jeanswear market is characterized by a blend of style and functionality, catering to consumers seeking durable and innovative apparel. The market is competitive, with several established brands offering similar products.

Competitor Analysis

Key competitors in the performance jeanswear segment include:

Calvin Klein: A global brand known for its minimalist aesthetic and high-quality denim products.

H&M: Offers a wide range of affordable fashion, including men's denim and casual wear.

Diesel: Specializes in premium denim and innovative designs, appealing to fashion-forward consumers.

Ralph Lauren: Provides classic American style with a range of denim and casual wear options.

Tommy Hilfiger: Known for its preppy aesthetic and quality denim products.

These competitors have established market presence and brand recognition, making the performance jeanswear market highly competitive.

Strategic Collaborations and Partnerships

CHASIN' has established long-term partnerships with 15 global suppliers, with relationships spanning between 6 and 12 years. The brand collaborates with supply chain transparency experts like Tex.tracer and AMFORI BSCI to enhance supply chain transparency and ensure fair working conditions. These partnerships reflect CHASIN's commitment to responsible and ethical business practices.

Operational Insights

CHASIN' operates a retail-based, future-oriented business model known as the Performance Retail Solution (PRS). This model integrates sourcing, IT systems, and retail operations to create a seamless customer experience. The PRS model has been successfully implemented in the Netherlands, Germany, Belgium, Luxembourg, and Austria, positioning CHASIN' for further expansion.

Strategic Opportunities and Future Directions

CHASIN' aims to expand its global presence by leveraging its Performance Retail Solution model and strengthening its omnichannel customer experience. The brand's focus on integrating authenticity and technology in its products positions it to meet the evolving demands of consumers seeking functional and stylish apparel. Additionally, CHASIN's commitment to corporate social responsibility and supply chain transparency aligns with increasing consumer awareness and demand for ethical fashion.

Contact Information

Website: chasin.com

LinkedIn: CHASIN' on LinkedIn

For business inquiries, CHASIN' operates showrooms in Amsterdam, Antwerp, Düsseldorf, and Munich. Interested parties can reach out via the contact information provided on the official website.