Overview
Chehoma, founded over 35 years ago, is a prominent wholesaler in the home décor and furniture industry, known for its distinctive blend of various styles and eras to create unique and captivating collections. The company offers an extensive product range with over 3000 references, encompassing furniture, lighting, tableware, and decorative objects. Their hallmark is the innovative fusion of styles including industrial, vintage, charm, country style, and antique reproductions.
Operations and Reach
Chehoma's operations are global, with distribution through a network of professionals in over 50 countries. The company's headquarters are located at Avenue des Artisans 31, 7822 Ghislenghien, Belgium. Chehoma actively participates in major industry events, such as the Maison & Objet fair in Paris, which happens biannually, showcasing its collections.
Leadership and Management
The leadership team at Chehoma is comprised of experienced professionals:
- Grégory Allard serves as the Head of Buying and has been with the company since 2007, responsible for managing purchasing decisions.
- Samir Al-Hassan is a Director at FC INTERIORS, Chehoma's managing entity, bringing significant financial expertise from his tenure as the former Financial Director at Chehoma Trading Company.
Product and Innovation
Chehoma is committed to continuous product evolution to stay at the forefront of style and trends. The Spring/Summer 2025 Collection exemplifies their dedication to development, cementing their status as 'the brocanteurs of modern times' through innovative design that appeals to modern and timeless aesthetics.
Financial Insights
With revenue figures below $5 million, Chehoma maintains a specialized focus within a competitive sector. The company has successfully raised $335K, demonstrating strategic investment and growth efficiency in operations and collections.
Strategic Partnerships
Chehoma seeks collaborations with interior decoration professionals, providing partnership opportunities for those wishing to incorporate their unique stylistic offerings into wider design projects. This strategy emphasizes personalized service for intermediary customers, promoting loyalty and repeat business.
Contact Information
For business inquiries or partnerships, Chehoma can be reached via email at sales@chehoma.com or by phone at +32 (0)68 65 96 96. Interested parties can visit their official website [www.chehoma.com](https://www.chehoma.com/) for more information and collaboration opportunities.
Competitor Profiling
Competitors Overview
1. Anthropologie Europe
- Website: [anthropologie.com](http://www.anthropologie.com/en-gb)
- Location: Devon, Pennsylvania
- Revenue: Estimated $59.4M annually
- Employees: 170
- Type: Privately Held
- Notable Aspects: Emphasizes diverse product arrays, including clothing and home décor, with a focus on innovative merchandising and curated shopping experiences.
2. Bloomingville
- Website: [bloomingville.com](http://www.bloomingville.com)
- Headquarters: Ikast, Denmark
- Employees: Approximately 80
- Type: Public Company
- Specialties: Interior design with a focus on Nordic trends, featuring kitchenware, lighting, and outdoor accessories with a strong distribution network.
3. CB2
- Website: [cb2.com](http://www.cb2.com)
- Location: Chicago, Illinois
- Type: Privately Held
- Notable Aspects: Offers an edgy and elevated design ethos with a mix of modern and vintage-inspired home furnishings, prioritizing inclusivity and sustainability.
4. IKEA
- Founded: 1943
- Headquarters: Sweden
- Notable Aspects: Known for its ready-to-assemble furniture and household goods, IKEA excels with its expansive market reach and affordability-centered design solutions.
5. Maisons du Monde
- Founded: 1996
- Headquarters: France
- Market Cap: $146M (as of March 2025)
- Stock Price: $3.78 (as of March 2025)
- Notable Aspects: Focuses on home decor and furnishings, promoting sustainability and experiential branding strategies.
Insights for Consideration
Chehoma faces competition from diverse entities offering distinct experiences and strengths, ranging from Anthropologie's curated designs and Bloomingville's Nordic aesthetics to CB2's unique blends and IKEA's widespread affordability. Maisons du Monde's emphasis on sustainability reflects a crucial area for differentiation. Chehoma can leverage its design strengths and supply chain efficiency to enhance its competitiveness and market visibility within this arena.
