Overview
CHEQ Inc. is a pioneering company in the Go-to-Market Security (GTMSec) sector, a rapidly expanding area within cybersecurity technology. Established in 2016, CHEQ specializes in innovative cybersecurity solutions aimed at safeguarding marketing, revenue, and data operations from on-site conversions to paid marketing efforts, protecting against bots and invalid users. The company supports over 15,000 organizations globally, demonstrating its status as a trusted and reliable provider in the cybersecurity landscape.
Leadership Team
The leadership driving CHEQ's vision and execution includes:
- Guy Tytunovich - Co-Founder & CEO
- Ehud Levy - Co-Founder & Chairman
- Omri Tamir - Co-Founder, COO & President
- Asaf Botovsky - Co-Founder & CTO
- Amy Holtzman - Chief Marketing Officer
- Edwin Choi - Chief Customer Officer
- Assaf Dar - Chief Product Officer
- Limor Gershoni Levy - Chief Legal Officer
- Marc Jacobs - Chief Revenue Officer
- Nitzan Yaniv - SVP of Partnerships
- Toby Arbel - VP of People
- Yonatan Ginat - VP of Product
- David Greenberger - VP of North America Sales
- Merav Niv - VP of Finance
- Rory Stern - VP of EMEA Sales
- Sharon Uda - VP of Research & Development
Company Values
CHEQ operates based on five core values: Be the Best, Own your Stuff, Move the Needle, Win as a Team, and Think Customer. These principles underline excellence, accountability, progress, teamwork, and customer-centricity, which are embraced by the company's global workforce, known as "CHEQers."
Global Presence
CHEQ maintains a significant international footprint with offices in key global cities:
- Tel Aviv: 23 Yehuda HaLevi Street, Tel Aviv 65136
- New York: 22 W 19th Street, New York, NY 10011
- Tokyo: 1-5-1 Marunouchi, 10F, Chiyoda-ku, Tokyo 100-6590
- London: One Kingdom Street, Paddington Central, London W2 6BD
Products and Technology
CHEQ's comprehensive Go-to-Market Security platform consists of several products, including:
- CHEQ Acquisition
- CHEQ Analytics
- CHEQ Form Guard
- CHEQ Defend
- CHEQ Privacy Enforcement
- CHEQ Essentials
- ClickCease
These solutions are powered by a unified detection engine designed to effectively secure various facets of marketing and data operations.
Financial Performance and Investments
CHEQ has raised approximately $183 million across multiple financing rounds, with major support from investors such as Battery Ventures and Tiger Global Management. Notably, the Series C round secured $150 million, elevating its valuation to over $1 billion, classifying it as a unicorn in the tech industry.
Key Industry Engagement
The company has strengthened its GTMSec capabilities through strategic acquisitions such as Ensighten. Its innovative strategies have garnered it accolades, including the Digiday Award for the best marketing analytics platform.
Competitor Profiling
CHEQ operates in a competitive field where several key players offer related solutions in cybersecurity and marketing technology:
Primary Competitors
1. Singular
- Specialization: Offers a holistic marketing analytics and attribution platform, enabling businesses to unify diverse marketing data for cross-platform insights.
- Key Features: Marketing Analytics, Data Unification, Mobile Attribution, and Ad Fraud Prevention
- Headquarters: San Francisco Bay Area, California, USA
- Leadership: Gadi Eliashiv (CEO & Co-Founder), Susan Kuo (COO & Co-Founder)
2. AppsFlyer
- Specialization: A leading mobile marketing analytics provider focusing on measurement, analytics, and engagement services.
- Key Features: Fraud Protection, Marketing Analytics, Audience Segmentation
- Headquarters: San Francisco, California, USA
- Leadership: Oren Kaniel (CEO & Co-Founder)
3. Cloudflare
- Specialization: Enhances security and performance for internet applications, focusing on cybersecurity and network services.
- Key Features: Web Application Security, Content Delivery Networks (CDN), DDoS Mitigation
- Headquarters: San Francisco, California, USA
- Leadership: Matthew Prince (CEO), Michelle Zatlyn (President & COO)
Additional Competitors
Other notable competitors include HUMAN, innerworks, and Netacea, each contributing unique offerings within cybersecurity and marketing analytics. Privacy and data governance tools like OneTrust and DataDome also represent competitive factors.
Strategic Implications
To maintain and strengthen its market position, understanding competitor strategies and innovations is crucial for CHEQ. The integration of analytics with security solutions among competitors suggests potential areas for CHEQ to invest in. By focusing on technological advancements and targeting specific market niches, CHEQ can differentiate its offerings in the competitive landscape of cybersecurity and marketing technology solutions.
