Cherish Local Company Profile

Background

Company Overview

Cherish Local is a marketing and advertising firm dedicated to providing affordable, powerful digital solutions to help local businesses attract consumers in the digital space. Unlike other companies that offer similar services, Cherish Local commits to working alongside each merchant to ensure that the specifically designed plans yield the desired results. The company focuses exclusively on local businesses, recognizing them as the heartbeat of communities.

Mission and Vision

Mission: To win the hearts and minds of consumers by delivering confectionery propositions with exceptional quality and value, whilst being environmentally responsible, maintaining a satisfied workforce, and delivering value to stakeholders.

Vision: To be the most valued brand of confectionery in Sri Lanka.

Values

Commitment to customer satisfaction.

Quality as a fundamental principle.

Respect and value for people.

Integrity and personal accountability.

Determination to succeed.

Commitment to corporate social responsibility.

Key Strategic Focus

Core Objectives

Cherish Local aims to empower local businesses by providing tailored digital marketing solutions that enhance their online presence and drive consumer engagement.

Areas of Specialization

Digital Marketing: Crafting customized digital marketing strategies to boost online visibility and consumer engagement.

Local Business Support: Focusing exclusively on local businesses to strengthen community ties and support economic growth.

Key Technologies Utilized

Digital Advertising Platforms: Leveraging platforms such as Google Ads and Facebook Ads to reach target audiences effectively.

Analytics Tools: Utilizing tools like Google Analytics to monitor campaign performance and make data-driven decisions.

Primary Markets Targeted

Local Retailers: Assisting small to medium-sized retail businesses in enhancing their digital footprint.

Service Providers: Supporting local service-oriented businesses in reaching a broader customer base.

Financials and Funding

Funding History

Specific details regarding Cherish Local's funding history, total funds raised, recent funding rounds, and notable investors are not publicly disclosed.

Intended Utilization of Capital

While detailed plans for capital utilization are not publicly available, it is reasonable to infer that funds would be allocated towards:

Technology Development: Enhancing digital marketing tools and platforms.

Talent Acquisition: Hiring skilled professionals to expand service offerings.

Marketing and Outreach: Increasing brand awareness and attracting new clients.

Pipeline Development

As a service-oriented company, Cherish Local does not have a product pipeline. Instead, the focus is on developing and refining digital marketing strategies tailored to the unique needs of each client.

Technological Platform and Innovation

Proprietary Technologies

Cherish Local utilizes a combination of proprietary and third-party technologies to deliver effective digital marketing solutions. Specific proprietary technologies are not publicly detailed.

Significant Scientific Methods

Data Analytics: Employing data-driven approaches to assess campaign performance and optimize strategies.

Consumer Behavior Analysis: Utilizing insights into consumer behavior to tailor marketing efforts effectively.

Leadership Team

Key Executive Profiles

Marty Carry: Founder of Cherish Local, Marty has over 23 years of experience in corporate marketing. After stepping back from the corporate environment, he established Cherish Local to focus on empowering local businesses through affordable digital marketing solutions.

Competitor Profile

Market Insights and Dynamics

The digital marketing industry for local businesses is growing, with increasing demand for online presence and consumer engagement. Local businesses are seeking cost-effective solutions to compete in the digital space.

Competitor Analysis

Local Digital Marketing Agencies: Other agencies offering similar services to local businesses.

Freelance Marketers: Individual professionals providing digital marketing services.

Strategic Collaborations and Partnerships

Specific collaborations or partnerships of Cherish Local are not publicly disclosed.

Operational Insights

Cherish Local differentiates itself by focusing exclusively on local businesses, offering personalized and affordable digital marketing solutions tailored to the unique needs of each client.

Strategic Opportunities and Future Directions

Strategic Roadmap

Service Expansion: Broadening the range of digital marketing services offered to meet diverse client needs.

Geographical Expansion: Extending services to additional local markets beyond the current operational area.

Technological Advancement: Investing in new technologies to enhance service delivery and client satisfaction.

Future Business Directions

Cherish Local aims to become a leading provider of digital marketing solutions for local businesses, fostering community growth and economic development through enhanced online engagement.