Chica Beauty: Company Market Research Report

Company Overview

• Name: Chica Beauty

• Mission: Chica Beauty aims to empower women to embrace their authentic selves. The brand focuses on creating high-quality makeup essentials inspired by women on the go and their cultural backgrounds. Chica Beauty goes beyond beauty by supporting community initiatives and encouraging women and girls to be confident and proactive with the tagline #GETITCHICA.

• Founders: Sisters Mei-Lon Jimenez and Toni Lee Jimenez, inspired by the values of sisterhood and empowerment.

• Headquarters: San Antonio, Texas, 78216

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Chica Beauty is widely recognized for its simple yet effective beauty solutions, particularly crafted to celebrate true beauty and the authentic self. The brand is committed to environmental sustainability, emphasizing reducing waste, using recyclable packaging, and creating cruelty-free products.

Products

Product Line-up

1. PLAY SET 3.0 - by CHICA BEAUTY

• Description: A combination of anti-aging moisturizer, tint, and SPF with an anti-aging concealer.

• Key Features:

• Combines three beauty essentials in one product.

• Contains antioxidants, Vitamins A & E, Pomegranate and White Tea extracts.

• Paraben, phthalate, and oil-free formula.

2. LOVE/AMOR Beauty Set 2.0

• Description: Includes matte liquid lipstick and waterproof lip liner inspired by family and love.

• Key Features:

• Non-sticky formula with a matte finish.

• Strong pigment and long-lasting wear.

3. BOSS/JEFA SET 2.0

• Description: Includes a 3-in-1 eyebrow "MULTI-TASKER" and gel eyeliner.

• Key Features:

• Multi-function eyebrow tool with pencil, powder, and gel.

• Comes in shades suitable for different skin tones.

4. NEW! Chica Glow Highlighter Duos

• Description: Highlighter stick paired with liquid highlighter applicator.

• Key Features:

• Multi-purpose with smooth, non-creasing texture.

• Cruelty-free, paraben-free, and sulfate-free.

5. FIESTA (Mini-9 Eyeshadow Palette)

• Description: A vibrant palette inspired by the San Antonio Fiesta.

• Key Features:

• Nine distinctive shades in clean, vegan, cruelty-free formulas.

• Includes matte and pearlescent shades.

6. GET IT CHICA (All-In-One Face Palette)

• Description: Features blush, highlighter, and six eyeshadows.

• Key Features:

• Offers versatile selections for complete makeup looks.

• Designed for empowerment and day-to-day convenience.

7. Gloss Boss Lip Gloss

• Description: A non-sticky, naturally tinted lip gloss.

• Key Features:

• Paraben, phthalate, and talc-free.

• Nourishes and adds shine.

8. Anti-Aging Tinted Moisturizer Sunscreen

• Description: Combines moisturizer, tint, and SPF 30 protection.

• Key Features:

• Includes anti-aging ingredients.

• Available in customizable shades.

Recent Developments

• New Product Launches:

• Launch of the Chica Glow Highlighter Duos, FIESTA Mini Eyeshadow Palette, and Dual-Ended Complexion Brush.

• Product Features and Add-ons:

• Introduction of the 3-in-1 Brow Multi-Tool that offers precise application with its pencil, powder, and gel formula.

• Partnerships:

• Partnership with IPSY, the largest beauty subscription box, showcasing their FIESTA Mini Eyeshadow Palette.

• Community Engagement:

• Regular community engagements aligned with cultural events in their locations, especially around San Antonio’s cultural festivities.

This market research report highlights Chica Beauty's commitment to empowerment through simple yet elegant beauty solutions designed for diverse, modern women. As part of their future trajectory, they continue to build on brand values of sustainability, community support, and inclusivity.