CHKOKKO Company Profile

Background

Overview

CHKOKKO is an Indian direct-to-consumer (D2C) athleisure brand established in 2018. The company specializes in providing high-quality, affordable activewear designed for individuals of all body types, with a particular focus on inclusivity and comfort. CHKOKKO's mission is to empower individuals to embrace an active lifestyle without compromising on style, offering versatile apparel suitable for workouts, leisure, and travel.

Mission and Vision

CHKOKKO aims to redefine the athleisure market by offering inclusive sizing, innovative designs, and affordable pricing. The brand envisions becoming a leading player in the Indian athleisure segment, catering to a diverse clientele and promoting an active, confident lifestyle.

Industry Significance

Since its inception, CHKOKKO has rapidly ascended in the Indian athleisure market, achieving significant milestones such as reaching its 3,500,000th customer and amassing a loyal following of 100,000 on Instagram by December 2023. The brand's commitment to inclusivity and affordability has set new benchmarks within the industry.

Key Strategic Focus

Core Objectives

Inclusivity: Offering a wide range of sizes, including up to 5XL, to cater to diverse body types.

Affordability: Providing high-quality activewear at accessible price points.

Innovation: Continuously developing new designs and incorporating advanced materials to enhance performance and comfort.

Areas of Specialization

Product Range: Men's and women's activewear, including t-shirts, tracksuits, jackets, shorts, track pants, and tights.

Fabric Technology: Utilizing dry-fit fabrics like cotton, terry cotton, and lycra to ensure breathability and moisture-wicking properties.

Key Technologies Utilized

Dry-Fit Technology: Incorporating moisture-wicking fabrics to keep the wearer dry and comfortable during physical activities.

Primary Markets Targeted

Demographics: Gen Z and millennials seeking versatile and stylish activewear.

Geographics: Primarily serving the Indian market, with plans for future expansion.

Financials and Funding

Funding History

As of March 2026, CHKOKKO has not disclosed any external funding rounds. The company operates as a privately held entity, with financial details not publicly available.

Financial Performance

Revenue: Reported a monthly revenue surge to ₹7.2 crore in December 2023.

Customer Base: Served over 3.5 million customers by December 2023.

Pipeline Development

Product Development

CHKOKKO continually expands its product portfolio, introducing new designs and categories to meet evolving consumer preferences. The brand has plans to venture into footwear and innerwear categories, aiming to offer a comprehensive range of activewear.

Market Expansion

The company is focusing on increasing its offline presence to complement its online operations, aiming to reach a broader audience and enhance customer engagement.

Technological Platform and Innovation

Proprietary Technologies

Dry-Fit Fabrics: Utilizing advanced materials that wick away moisture, ensuring comfort during physical activities.

Significant Scientific Methods

In-House Design and Development: Emphasizing internal product creation to maintain quality control and innovation.

Leadership Team

Executive Profiles

Shivi Sabharwal: Co-founder, leading strategic initiatives and overseeing brand development.

Lavanya Sabharwal: Co-founder, responsible for operations and supply chain management.

Alisha Sabharwal: Co-founder, focusing on marketing and customer engagement strategies.

Mihir Parashar: Co-founder, contributing to business development and expansion plans.

Competitor Profile

Market Insights and Dynamics

The Indian athleisure market is experiencing rapid growth, with an estimated market size of ₹997.8 billion by 2024, expanding at a compound annual growth rate (CAGR) of 13.59%.

Competitor Analysis

Technosport: Offers a range of activewear products, competing in the same market segment.

BlissClub: Focuses on women's activewear, emphasizing comfort and style.

Elevar Sports: Provides sports apparel with a focus on performance.

Zymrat: Specializes in fitness clothing, targeting active individuals.

Terractive: Offers a variety of activewear products for different sports and activities.

Strategic Collaborations and Partnerships

CHKOKKO has not publicly disclosed any strategic collaborations or partnerships as of March 2026.

Operational Insights

Strategic Considerations

CHKOKKO's focus on inclusivity, affordability, and quality positions it favorably in the competitive athleisure market. The brand's commitment to continuous innovation and customer-centric strategies enhances its market presence.