Market Research Report: Choice, The Magazine of Professional Coaching

Background

Overview

Choice, The Magazine of Professional Coaching, is a quarterly publication dedicated to the professional coaching community. Established in 2003, it serves as a resource and support system for individuals who utilize coaching in their professional and personal lives. The magazine is produced in both print and digital formats, offering a vibrant, high-quality, 52-page publication to its global subscriber base.

Mission and Vision

Mission: To advance the global conversation about professional coaching by providing diverse perspectives, thought-provoking commentary, insightful discussions, and access to services, tools, resources, and practical information.

Vision: To be the ultimate source of information about professional coaching.

Industry Significance

With over two decades in publication, Choice has become a mainstay in the coaching industry, building a strong and passionate following. It is recognized for its commitment to integrity, trust, honesty, and respect, operating as an independent, unbiased, and objective organization.

Key Strategic Focus

Core Objectives

To provide high-quality, informative content that supports the professional development of coaches.

To foster a global community of coaching professionals through diverse perspectives and insightful discussions.

Areas of Specialization

Professional coaching techniques and methodologies.

Business development strategies for coaches.

Emerging trends and research in the coaching industry.

Key Technologies Utilized

Digital publishing platforms for global distribution.

Webinar and online event technologies to engage the coaching community.

Primary Markets Targeted

Professional coaches across various specialties.

Individuals interested in personal and professional development through coaching.

Financials and Funding

Specific financial details, including total funds raised and recent funding rounds, are not publicly disclosed. The magazine operates on a subscription-based model, offering various subscription options to its readers. Additionally, it generates revenue through advertising opportunities in both print and digital formats.

Pipeline Development

As a publication, Choice does not have a product development pipeline in the traditional sense. However, it continually develops content and resources to meet the evolving needs of the coaching community. This includes curating articles, hosting webinars, and organizing events that address current trends and challenges in the coaching industry.

Technological Platform and Innovation

Proprietary Technologies

Digital publishing platforms for the distribution of content.

Online event platforms for hosting webinars and virtual conferences.

Significant Scientific Methods

Utilization of data analytics to understand reader preferences and tailor content accordingly.

Incorporation of feedback mechanisms to continuously improve content quality and relevance.

Leadership Team

Key Executives

Garry T. Schleifer, PCC, CMC: Publisher & CEO. Garry has been instrumental in the growth and development of Choice, leading the magazine with a vision to advance the coaching profession globally.

Janet Lees: Managing Editor. Janet oversees the editorial direction of the magazine, ensuring content quality and relevance to the coaching community.

Anita Hunter: Proofreader. Anita ensures the accuracy and clarity of the magazine's content, maintaining high editorial standards.

Suzanne Lecorte: Art Director. Suzanne is responsible for the visual design and layout of the magazine, ensuring an engaging reader experience.

Suzi Pomerantz, MCC: Strategic Advisor. Suzi provides strategic guidance to the magazine, leveraging her extensive experience in the coaching industry.

Adonai Business Solutions, LLC: Online Business Manager and Customer Support. This team manages the magazine's online presence and provides customer support to subscribers.

Garry T. Schleifer: Webmaster. Garry also oversees the magazine's online platforms, ensuring a seamless digital experience for readers.

Editorial Board

The magazine's editorial board comprises esteemed professionals in the coaching industry, including:

Pamela Richarde

Iyanla Vanzant

Suzi Pomerantz

Marcia Reynolds

Magdalena Mook

Marva Sadler

Beverley Wright

Janet M. Harvey

Perry Rhue

Cheryl Procter-Rogers

Sackeena Gordon-Jones

Gavin Shaskolsky

These individuals contribute their expertise to the magazine's content, ensuring it remains insightful and relevant to the coaching community.

Competitor Profile

Market Insights and Dynamics

The professional coaching industry is experiencing significant growth, with an increasing number of individuals and organizations recognizing the value of coaching for personal and professional development. This expansion has led to a proliferation of coaching resources, including publications, training programs, and online platforms.

Competitor Analysis

While Choice is a leading publication in the coaching industry, it faces competition from various other resources, including:

International Coach Federation (ICF): A global organization that offers coaching resources, certifications, and a network for professional coaches.

European Mentoring and Coaching Council (EMCC): Provides coaching and mentoring professional accreditation, support, and guidance to the coaching and mentoring profession.

Library of Professional Coaching: Offers a comprehensive collection of coaching resources, including articles, books, and webinars.

Strategic Collaborations and Partnerships

Choice has established partnerships with reputable organizations to enhance its offerings:

International Coach Federation (ICF): Choice is a Resource Partner with ICF, collaborating to provide valuable content and resources to the coaching community.

International Association of Coaching (IAC): As a sponsor with IAC, Choice supports initiatives that advance the coaching profession globally.

Operational Insights

Choice differentiates itself through its commitment to high-quality, informative content and its active engagement with the coaching community. By offering both print and digital subscriptions, it caters to a diverse audience. The magazine's editorial board, comprising esteemed professionals, ensures that its content remains authoritative and relevant.

Strategic Opportunities and Future Directions

Looking ahead, Choice aims to: