Choice Analytical, Inc. Market Research Report

Company Overview

• Name: Choice Analytical, Inc.

• Mission: Choice Analytical, Inc. was formed to focus on the United States, aligning with quality analytical instrumentation companies that share their customer-first philosophy and offer unique, innovative technologies. It also aims to provide state-of-the-art instrumentation for the Petroleum, Petrochemical, and Bio-fuel industries with a focus on automated color and haze testing.

• Founded: 2009

• Founders: Ranzy Morgan (President and Co-Founder), Sandra Morgan (CFO and Co-Founder)

• Key People:

• Ranzy Morgan: President and Co-Founder

• Sandra Morgan: CFO and Co-Founder

• Headquarters: La Marque, Texas, US

• Number of Employees: 2-10 employees

• Revenue: No information is available

• What the Company is Known For: Choice Analytical, Inc. is known for providing high-quality analytical solutions in the oil and gas industry. They offer innovative instrumentation solutions and maintain strong customer support, backed by knowledgeable professionals.

Products

Choice Analytical, Inc. offers a variety of advanced instrumentation products catering to the fuel, lubricant, renewable, and crude industries. Their product lineup includes, but is not limited to:

1. Petra Max

• Description: An elemental analyzer for petroleum. It offers advanced precision in sulfur analysis along with 12 other elements from phosphorus to zinc at sub-ppm levels.

• Key Features:

• Compliance with ASTM D4294 and ISO 8754 methods.

• Advanced reliability and software management for rapid monitoring.

2. Sindie+CL R-Series

• Description: A dual-purpose analyzer for sulfur and chlorine.

• Key Features:

• Enables trace analysis with one push button operation.

• Ideal for certifying sulfur levels and assessing chlorine for corrosion mitigation.

3. Clora R Series

• Description: A chlorine analyzer designed for liquid hydrocarbons and aqueous solutions.

• Key Features:

• High precision for oil and petrochemical applications.

• Complies with industry standards.

4. Sindie R3 Series

• Description: A sulfur analyzer designed to meet specific ASTM standards.

• Key Features:

• Published compliance with multiple ASTM methods for sulfur analysis.

5. EMCEE Model 1152

• Description: A digital conductivity meter.

• Key Features:

• Wide conductivity range with reliable integrated circuit design.

• Intrinsically safe design approved for hazardous environments.

6. Emcee Model 1140

• Description: A micro-separometer for water separability testing.

• Key Features:

• Electro-mechanical instrument used for multiple industry standard test methods.

Recent Developments

• New Facility: In May 2021, Choice Analytical, Inc. opened a new facility in La Marque, TX to bolster their customer support and expand capabilities.

• Partnerships:

• In 2020, Choice Analytical was named the authorized North American dealer by Emcee Electronics, a manufacturer of critical instrumentation products.

• The partnership aligns both companies’ commitment to high-quality customer support and robust product offerings.

• Awards and Recognitions:

• Named the Business of the Month for April by the Texas City – La Marque Chamber of Commerce.

• Industry Engagement:

• Participated in various conferences like the Gulf Coast Conference and ASTM D02 Meeting, reflecting their active involvement in industry standards and improvements.

No new products or specific feature enhancements have been explicitly mentioned.

Conclusion

Choice Analytical, Inc. continues to maintain its position as an innovative leader in analytical instrumentation within the oil and gas industry by constantly expanding its facilities, forming strategic partnerships, and offering high-precision, reliable tools for elemental analysis in petroleum products. They remain heavily focused on customer service and rapid adaptation to industry standards.