Company Research Report: Choreograph
Company Overview
- Name: Choreograph
- Mission: To transform media using data and technology by helping the world's leading marketers create greater impacts with their data and technology, optimizing media and creative decisions, automating marketing activation, and continuously measuring and learning.
- Founded: No information is available
- Founders: No information is available
- Key People:
- Evan Hanlon, Global Chief Executive Officer
- Adam Little, Global Chief Financial Officer
- Alex Steer, Global Chief Data Officer
- Amanda Grant, EVP, Global Head of Partnerships
- Brett Poole, Managing Director, APAC
- Jason Harrison, Global Chief Operating Officer
- Jen Klaus, Global Chief People Officer
- Rich Astley, Global Chief Product Officer
- Sarah Walker, CEO, EMEA
- Shane McAndrew, CEO, North America
- Headquarters: No information is available
- Number of Employees: Over 3,000
- Revenue: No information is available
- Notable For: Choreograph is known for delivering data-driven media impressions and for its involvement in generating significant business impact and growth for global marketers through data and technology solutions.
Products
Open Intelligence
- Description: WPP's large AI-powered marketing model that combines data signals from billions of people to offer unique marketing insights.
- Key Features:
- AI-powered data solution
- Data collaboration and modeling
- Secure and privacy-compliant data use
Open Media Studio
- Description: An end-to-end media technology platform for media discovery, planning, activation, and performance measurement.
- Key Features:
- Unified media planning and optimization
- Advanced AI integration
- Seamless media and data platform connectivity
Recent Developments
- New Initiatives:
- Acceleration Moves into Choreograph (Jan 22, 2025): Acceleration, including its data and technology consulting practice and global partnerships, joined Choreograph to enhance data and tech capabilities in a rapidly changing landscape.
- InfoSum Partnership (Aug 28, 2024): Collaboration with InfoSum to enhance secure data collaboration for GroupM clients, improving campaign planning and audience profiling capabilities.
- New Product Launches: No information is available
- New Features to Existing Products:
- Improved dynamic creative platforms for personalized consumer engagement, as seen in the successful partnership with Dell, which led to a 54% revenue uplift.
- Partnerships:
- Collaborated with InfoSum to future-proof data management through secure data collaboration.
- Integrated Acceleration’s consulting expertise and Google partnerships to Choreograph.
Conclusion
Choreograph emerges as a critical player in driving innovative data-driven marketing solutions, leveraging AI and advanced technology. It continues to expand its footprint through strategic partnerships and integrations aimed at elevating media strategies and client marketing effectiveness globally.
