Christie's International Real Estate | @properties Lone Star
Background
Christie's International Real Estate | @properties Lone Star is a premier luxury real estate brokerage operating across Texas, offering comprehensive services in residential and commercial transactions, land and ranch properties, sports and entertainment, and development services. The firm is a collaboration between Christie's International Real Estate and @properties, combining Christie's legacy in the art and luxury sectors with @properties' innovative real estate technology and marketing platforms. This partnership aims to provide unparalleled service and global reach to clients in the Texas luxury real estate market.
Key Strategic Focus
The company's strategic focus centers on delivering exceptional real estate experiences by integrating advanced technology with personalized service. Key objectives include:
- Expansion: Establishing a strong presence in key Texas markets, including Dallas, Fort Worth, Frisco, Austin, and Southlake.
- Diversification: Offering specialized services such as Land + Ranch, Sports & Entertainment, and Development Services to cater to a wide range of client needs.
- Innovation: Leveraging @properties' proprietary pl@tform™ technology to enhance agent efficiency and client engagement.
- Client-Centric Approach: Focusing on personalized, white-glove service to ensure a seamless real estate experience.
Financials and Funding
While specific financial details are not publicly disclosed, the firm's rapid expansion and strategic partnerships indicate a robust financial foundation. In 2024, the company achieved significant milestones, including:
- Surpassing $1 billion in closed sales volume across 1,323 transactions.
- Onboarding nearly 100 new agents statewide.
- Launching specialized divisions such as Land + Ranch and Sports & Entertainment.
These achievements reflect the company's strong market position and commitment to growth.
Pipeline Development
The firm's development pipeline includes several high-profile projects:
- Vesper: Located at 84 East Ave. in the Rainey Street District, this development offers 284 residences with amenities like a 41st-floor rooftop pool and resident lounge. Sales are currently underway, with residences starting at $500,000.
- Zephyr Residences: Situated at 2323 S. Lamar Blvd., this project features 179 residences, including one-bedroom and two-bedroom units. Sales launched in January 2025, with residences starting at $500,000.
- The Belvedere: Located at 300 & 301 Pressler St. in Old West Austin/Clarksville, this development offers 158 residences with amenities such as a lap pool and on-site restaurant. Sales are set to launch in March 2025, with pricing starting at $800,000.
- 14th & Lavaca: This upcoming development will feature 140 luxury residences, including two-bedroom and three-bedroom units. Sales are expected to launch in Q4 2025, with pricing starting at $1.6 million.
These projects underscore the company's commitment to enhancing Austin's real estate landscape.
Technological Platform and Innovation
The firm distinguishes itself through the following technological innovations:
- pl@tform™ Technology: Developed by @properties, this proprietary suite integrates marketing, transaction management, and client relationship management systems, streamlining operations and enhancing client engagement.
- Integrated Marketing: Utilizing advanced digital marketing strategies to increase property visibility and attract a global clientele.
- Data Analytics: Employing data-driven insights to inform market strategies and provide clients with accurate property valuations.
Leadership Team
The leadership team comprises seasoned professionals with extensive experience in real estate and related industries:
- Jerry W. Mooty Jr.: CEO and Principal, overseeing strategic direction and operations.
- Romeo Manzanilla: COO, responsible for operational management and expansion initiatives.
- Michael Hoover: Regional Vice President for Fort Worth, leading the expansion into the Fort Worth market.
- Regional Vice Presidents: Overseeing operations in Dallas, Frisco, and Austin, ensuring alignment with company objectives.
The team is committed to fostering a culture of excellence and innovation within the organization.
Leadership Changes
In January 2025, the company announced a strategic partnership with Pearlstone Partners, a prominent Austin-based real estate development firm. This collaboration includes Pearlstone taking a minority ownership interest in the operation of @properties Lone Star, reflecting confidence in the firm's long-term growth and market position.
Competitor Profile
Market Insights and Dynamics
The Texas luxury real estate market is characterized by:
- High Demand: Continued influx of high-net-worth individuals seeking luxury properties.
- Competitive Landscape: Presence of established luxury real estate firms and emerging brokerages.
- Technological Integration: Adoption of advanced technologies to enhance client experiences and operational efficiency.
Competitor Analysis
Key competitors include:
- Compass: A leading real estate technology company with a significant presence in the U.S., offering a comprehensive suite of services and a vast agent network.
- Sotheby's International Realty: A global luxury real estate brand with a strong foothold in Texas, known for its high-end property listings and international clientele.
- Local Luxury Brokerages: Established firms with deep market knowledge and long-standing client relationships.
The competitive landscape is dynamic, with firms continually innovating to capture market share.
Strategic Collaborations and Partnerships
The partnership with Pearlstone Partners enhances the firm's development capabilities and market reach, particularly in the Austin area. Additionally, the collaboration with Christie's International Real Estate provides access to a global network and brand recognition, while @properties' technology platform offers operational efficiencies and marketing prowess.
Operational Insights
The firm's strategic considerations include:
- Market Positioning: Leveraging the Christie's brand and @properties' technology to differentiate in the luxury market.
- Agent Development: Investing in training and support to enhance agent performance and client service.
- Client Engagement: Utilizing integrated marketing and data analytics to attract and retain clients.
Strategic Opportunities and Future Directions
The company aims to:
- Expand Market Presence: Open additional offices in key Texas cities and explore opportunities in other states.
- Enhance Service Offerings: Develop new divisions and services to meet evolving client needs.
- Leverage Technology: Continuously improve technological platforms to provide superior client experiences.
- Foster Partnerships: Seek strategic alliances to strengthen market position and operational capabilities.
Contact Information
- Website: atproperties.com/lonestar
- Social Media: Facebook, Instagram, LinkedIn
- Headquarters: Dallas, Texas
