Company Research Report: Cider

Company Overview

• Name: Cider

• Mission of the Company: To create quality fashion on demand that is both smart and thoughtful, reducing unsold inventory and ensuring fashion is inclusive, trendy, and accessible to everyone.

• Founded: 2020 by a group of schoolmates

• Key People:

• Fenco Lin & Yu Oppel - Cofounders

• Monique Viriña - Marketing Associate

• Lindsay Fiegleman - Executive Director of Strategic Merchandising & Trend

• Ms. Ma - Quality Control Specialist

• Headquarters: No specific headquarters information available, but the team is based in cities such as Los Angeles, New York, Paris, London, Dubai, Seoul, Guangzhou, and more.

• Number of Employees: Team spans 14 countries with over 60% of leadership made up of women.

• Revenue: No information available

• What is the Company Known For: Democratizing quality fashion through a smart fashion model, reimagining fashion with technology, creating fashion that starts with a feeling, and having a significant presence on social media platforms like TikTok.

Products

Product Range:

• Clothing: Wide array including tops, jeans, dresses, jumpsuits, skirts, shorts, and more.

• Recycled Fabric Collection: Part of the #ReCider initiative, offering products made from recycled materials that align with Cider’s sustainable commitments.

High-Level Description:

Cider provides trend-driven, inclusive women's fashion with a focus on sustainability and minimal waste, offering styles inspired by social media trends and consumer mood.

Key Features:

• Quality Fashion on Demand: Less than 3% unsold inventory, ensuring efficiency and reducing waste.

• Smart Fashion Model: Real-time production adjustments based on customer feedback.

• #ReCider Collection: This includes products made from recycled materials, adhering to the Global Recycled Standard.

• Diverse Size Range: Carries product sizes from US 0 to US 24 (XXS – 4XL).

• Stylish and Trend-Inspired: Offers styles reflecting current trends and moods, inspired by social media.

Recent Developments

• Polly Pocket™️ X Cider Collection: Collaboration celebrating the 35th Anniversary of Polly Pocket™️ with a collection featuring tops, tanks, dresses, jumpsuits, and more inspired by classic Polly Pocket™️ elements and pastel colors.

• Cider Named One of Fast Company’s 2024 Brands That Matter: Honored among 66 innovative and influential brands alongside icons like Crocs, Arc’teryx, and Glossier.

• Western Dreaming - Fall 2024 Collection: Launch inspired by the spirit of the Wild West, featuring apparel with themes of freedom and adventure designed to capture the essence of frontier life.

• Sustainable Initiatives: Implementation of d₂w packaging from December 2022, in partnership with DHL Netherlands's GoGreen parcel service for carbon offsetting. The #ReCider Take Back Bag™️ initiative encourages recycling and reduces environmental impact.

• Recent Product Launches: Over 450 items launched in the recycled fabric category as part of their sustainable fashion efforts.

• New Partnerships: No specific partnerships mentioned beyond the collaboration with Polly Pocket™️.

By leveraging a global, inclusive approach with a strong emphasis on community interaction and environmental responsibility, Cider is positioned as a forward-thinking brand in the dynamic fashion industry.