Cint Company Profile

Background

Overview

Cint is a global leader in market research and measurement technology, providing access to hundreds of millions of respondents across more than 130 countries. Founded in 1998 in Stockholm, Sweden, Cint has evolved from a platform for consumer feedback into one of the largest research technology platforms worldwide. The company connects community owners to researchers, agencies, and brands, facilitating the sharing and accessing of consumer data.

Mission and Vision

Cint's mission is to "feed the world’s curiosity" by enabling organizations to gather insights from real individuals efficiently and at scale. The company's vision is to become the technology backbone of the world's top insights companies, empowering them to make informed decisions through comprehensive and timely data.

Primary Area of Focus

Cint specializes in digital insights gathering, offering a programmatic marketplace that automates the process of obtaining consumer opinions. This platform allows companies to conduct surveys and measure advertising effectiveness swiftly, connecting them with a vast network of engaged respondents.

Industry Significance

As one of the world's largest research technology platforms, Cint plays a pivotal role in the market research industry. Its extensive respondent network and advanced technological solutions have set new standards for data collection and analysis, enabling businesses to make data-driven decisions more effectively.

Key Strategic Focus

Core Objectives

Global Expansion: Cint aims to broaden its reach by integrating with a diverse array of supply partners and expanding its respondent base across various regions.

Technological Innovation: The company focuses on enhancing its platform's capabilities through continuous technological advancements, including the integration of AI and machine learning to improve data quality and analysis.

Operational Efficiency: Cint is committed to streamlining operations to deliver faster and more cost-effective research solutions to its clients.

Specific Areas of Specialization

Programmatic Research: Cint specializes in automating the research process, allowing for rapid deployment of surveys and real-time data collection.

Media Measurement: The company offers tools to measure advertising impact, enabling clients to assess and optimize their marketing strategies.

Audience Monetization: Cint provides solutions for community owners to monetize their audiences by connecting them with relevant research opportunities.

Key Technologies Utilized

AI and Machine Learning: Cint employs advanced algorithms to enhance data quality, detect fraud, and provide deeper insights.

Cloud Computing: The company utilizes scalable cloud infrastructure to manage large volumes of data and ensure platform reliability.

API Integrations: Cint offers API solutions that allow clients to integrate research capabilities seamlessly into their existing systems.

Primary Markets or Conditions Targeted

Cint serves a global market, connecting researchers, agencies, and brands with a diverse respondent base across various demographics and geographies. The company's solutions are designed to meet the needs of businesses seeking efficient and scalable market research and media measurement tools.

Financials and Funding

Funding History

Cint has undergone significant growth and expansion, including key acquisitions such as P2Sample, GapFish, and Lucid, which have enhanced its technological capabilities and market reach.

Total Funds Raised

The company has raised substantial capital through various funding rounds, including a rights issue of approximately SEK 600 million announced in 2025.

Notable Investors

Cint's investors include Nordic Capital, which acquired the company in 2016, providing strategic guidance and support for its expansion and technological advancements.

Intended Utilization of Capital

The capital raised is intended to support Cint's strategic initiatives, including platform consolidation, technological innovation, and global expansion efforts. In 2024, the company implemented a cost-reduction program to enhance efficiency and ensure long-term competitiveness.

Pipeline Development

Cint's pipeline development focuses on integrating advanced technologies such as AI and machine learning to enhance data quality and analysis capabilities. The company is also expanding its respondent network and forming strategic partnerships to broaden its service offerings and market reach.

Technological Platform and Innovation

Proprietary Technologies

Cint Exchange: A programmatic marketplace connecting researchers with a vast network of respondents for efficient data collection.

Lucid Measurement: A tool for real-time measurement of advertising impact, enabling clients to optimize marketing strategies.

Significant Scientific Methods

AI-Driven Data Quality Assurance: Utilizing machine learning algorithms to detect and mitigate data quality issues, ensuring reliable insights.

Automated Survey Deployment: Streamlining the survey process to facilitate rapid data collection and analysis.

Leadership Team

Patrick Comer – Chief Executive Officer

Patrick Comer is a transformative leader in Research Technology (Restech), with over two decades of experience. He has driven the evolution of the industry from its early stages to its current digital prominence. Prior to joining Cint, Patrick co-founded SampleCzar and led RSX at OTX, significantly boosting revenue and EBITDA.

Mikaela Bielke – General Counsel

Mikaela Bielke brings nearly 20 years of experience across government, academia, top law firms, and as in-house counsel. She has led multinational teams in legal, compliance, and corporate strategy, combining legal depth with business-savvy leadership.

Phil Ahad – Managing Director, Data

Phil Ahad is tasked with launching and leading Cint’s new Data business unit and unifying its overall data strategy. His mission is to propel Cint into the “intelligence era” of market research by integrating extensive human data assets with advancements in AI and machine learning. Phil has over two decades of experience, with previous senior roles at companies like Toluna, AOL, and CoStar.

Competitor Profile

Market Insights and Dynamics

The market research industry is experiencing rapid digital transformation, with a growing emphasis on programmatic research and real-time data collection. Companies are increasingly seeking efficient and scalable solutions to gather consumer insights, driving demand for platforms like Cint.

Competitor Analysis

Rapleaf: Offers data solutions for marketers, focusing on consumer behavior insights.

Quantcast: Provides audience insights and measurement tools, specializing in real-time data analytics.

Eyeota: Delivers audience data solutions, enabling targeted advertising and content personalization.

OwnerIQ: Specializes in data-driven marketing solutions, offering audience insights and programmatic advertising.

Comscore: Provides cross-platform measurement and analytics, focusing on audience behavior and media consumption.

Strategic Collaborations and Partnerships

Cint has formed strategic partnerships to enhance its service offerings and market reach. Notably, in October 2025, Cint and Affinity Solutions announced a partnership to revolutionize measurement insights, combining their expertise to provide more accurate and actionable data to clients.

Operational Insights

Cint's extensive global network and technological innovations position it as a leader in the market research industry. The company's focus on operational efficiency and strategic partnerships enables it to offer scalable and cost-effective solutions, differentiating it from competitors.

Strategic Opportunities and Future Directions

Cint's strategic roadmap includes further technological advancements, expansion into new markets, and the development of innovative research solutions. The company's strengths in automation, data quality assurance, and global reach position it well to capitalize on emerging opportunities in the evolving market research landscape.