Company Research Report: Circana

Company Overview

• Name: Circana

• Mission: Circana aims to provide a complete view of consumer behavior and market trends through unmatched data measurement and insights, helping clients unlock new growth for their business.

• Founded: Circana was established in 2023 following the merger of IRI and NPD, two leading market information companies.

• Key People:

• Kirk Perry, President and Chief Executive Officer

• Jeremy Allen, Chief Commercial Officer

• Misty Muscatel Davis, Chief Marketing Officer

• Hannah Kim, Chief Legal Officer

• Holly Knightly, Chief Financial Officer

• Amy Marentic, President, Global Solutions

• Ash M. Patel, Chief Technology and Transformation Officer

• Michael Rosenthal, President, Operations

• Joanne Sackett, President, General Merchandise

• Evan Swidler, Chief Human Resources Officer

• Chris Tompson, Chief Strategy Officer

• Wei Lin Wong, President, CPG

• Headquarters: 203 North LaSalle Street, Suite 1500, Chicago, IL 60601, USA

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Circana is recognized for its comprehensive data measurement capabilities, cross-industry insights, and advanced analytics that help drive growth for leading brands and retailers globally.

Products

• Liquid Data® Platform

• Description: A sophisticated data platform that integrates cross-industry data with advanced analytics.

• Key Features:

• Unmatched data measurement

• Advanced analytics

• Cross-industry data integration

• User-friendly interface for insights generation

• Unify+™

• Description: A business intelligence and visualization solution that enhances the Liquid Data® platform.

• Key Features:

• Intuitive reporting

• Data visualizations

• Essential consumer insights

• Market measurement capabilities

• Checkout Tool

• Description: Provides retailers with detailed consumer insights via point-of-sale data.

• Key Features:

• Real-time consumer behavior tracking

• Data-driven consumer insights

• Retail performance analysis

Recent Developments

• New Products Launched: Circana has launched the U.S. Furniture Market Tracking service, providing comprehensive insights into consumer and retail trends across household furniture.

• New Features: Circana expanded its Receipt Panel to 175,000 U.S. households, marking it as the largest U.S. omnichannel purchase panel in the market research industry.

• Acquisitions: Circana announced the acquisition of NCSolutions and Nielsen’s Marketing Mix Modeling Business.

• Partnerships: Circana was named a Preferred Measurement Partner by Snap Inc., allowing for an expanded suite of solutions for Snapchat advertisers globally.

Insights & Achievements

• Circana's research has highlighted that 71% of US consumers engage in video gaming as per the 2024 Gamer Segmentation Report.

• Total beverages market reached €160 Billion, driven by health trends and innovation according to Circana’s recent reports.

• Circana was recognized as a Strong Performer in The Forrester Wave™: Retail Planning Platforms, Q4 2023.