Cita Sehat Foundation Company Profile

Background

Cita Sehat Foundation (CSF) is a health-focused non-governmental organization (NGO) dedicated to improving public health in Indonesia. Established in 2008, CSF's mission is to provide comprehensive, integrated, and high-quality health services to create a healthy and resilient generation of Indonesians. The foundation operates across the nation, addressing critical health issues such as stunting, mental health, and access to healthcare services.

Key Strategic Focus

CSF's strategic focus encompasses:

Stunting Prevention and Care: Implementing programs like the Excellent Stunting Care to reduce stunting prevalence through education and nutritional interventions.

Mental Health Initiatives: Launching the Gandeng Kawan program to address mental health issues among adolescents, including stress release therapies and mental health screenings.

Elderly Health Programs: Conducting activities such as the Healthy Elderly Movement to monitor and improve the health of senior citizens.

Community Health Services: Operating health clinics and providing services like mass circumcision, care for the disabled, and health alerts to underserved populations.

Financials and Funding

As a non-profit organization, CSF relies on collaborations with government bodies, corporations, other organizations, and individual donors to fund its programs. In 2020, CSF partnered with 56 entities to implement various health initiatives.

Pipeline Development

CSF's ongoing and upcoming programs include:

Stunting Reduction: Expanding the Excellent Stunting Care program to additional regions, aiming to further decrease stunting rates through continuous education and nutritional support.

Mental Health Expansion: Scaling the Gandeng Kawan program to reach more adolescents, incorporating advanced mental health screening tools and therapies.

Elderly Care Enhancement: Establishing more Healthy Elderly Movement centers to provide regular health monitoring and support for the aging population.

Technological Platform and Innovation

CSF integrates innovative approaches in its health programs:

Social Enterprise Model: Managing clinics with a social enterprise approach, combining business principles with social objectives to maximize profits that support underprivileged communities.

Mental Health Screening Tools: Utilizing self-reporting questionnaires aligned with World Health Organization standards to assess mental health conditions among adolescents.

Leadership Team

Director: Ali Mujianto

Head of Marketing: Uus Kusnadi

Head of Social Entrepreneurship: Susilowati

Head of Program: Endah Kurnia Sari

Head of Operation: Mesa Atiza

Leadership Changes

As of the latest available information, there have been no recent significant changes or appointments within CSF's leadership team.

Competitor Profile

Market Insights and Dynamics

Indonesia faces significant public health challenges, including high rates of stunting and limited access to quality healthcare services in rural areas. The market for health-focused NGOs is competitive, with numerous organizations striving to address these issues through various programs and initiatives.

Competitor Analysis

Key competitors include:

Rumah Zakat: Focuses on health, education, and economic empowerment programs, often collaborating with CSF on initiatives like the distribution of nutritional supplements to undernourished children.

Filantra: Engages in health and social programs, partnering with CSF to implement health initiatives, demonstrating high dedication and professionalism.

Strategic Collaborations and Partnerships

CSF has established significant collaborations to enhance its impact:

BUMN Foundation: Partnered in sanitation programs, providing infrastructure assistance and health education to communities.

Filantra: Collaborated on health programs, with Filantra commending CSF's dedication and efficiency in program implementation.

Operational Insights

CSF's strategic considerations include:

Community-Based Approach: Implementing programs like Kampung Serasi to create healthy, friendly, and sustainable villages through community engagement and education.

Volunteer Corps: Leveraging a network of volunteers across Indonesia to support program implementation and outreach efforts.

Strategic Opportunities and Future Directions

CSF aims to:

Expand Program Reach: Extend successful programs like Excellent Stunting Care and Gandeng Kawan to more regions, addressing prevalent health issues nationwide.

Enhance Technological Integration: Develop and implement advanced health screening tools and data analytics to improve program effectiveness and monitoring.