City of Norco - Horsetown USA®
Overview
The City of Norco, recognized as Horsetown USA®, is situated in California and is renowned for its dedication to equestrian culture and community-centric living. It offers over 400 acres of parkland and an intricate trail system designed to facilitate equestrian activities, community leisure, and exercise. The city hosts a range of events and attractions, such as fairs and festivals, which enhance its vibrant community life.
Governance and Administration
Norco operates under a city manager form of government. Currently, Lisette Free, CPA, CFE serves as both the interim city manager and the finance director, a role she assumed following a City Council decision in August 2024. Her responsibilities encompass managing city programs and policies as per City Council directions. Contact information for Lisette Free is citymanager@ci.norco.ca.us and phone (951) 270-5617.
Key personnel in the administrative framework include Dana Roa, City Clerk since May 2019, and Kelli Anderson, the Communications Manager, who focus on strategic communication and community engagement.
Community and Economic Development
The City of Norco emphasizes community development, currently recruiting for vital positions such as a full-time building official, demonstrating its commitment to infrastructure improvements and sustainable development. Partnerships with local businesses and entities like the Norco Area Chamber of Commerce foster economic activities and support entrepreneurship.
Public Engagement and Resources
The city actively maintains a social media presence on platforms like Facebook to communicate important news, safety tips, and community updates, encouraging transparency and engagement. The official city website, [City of Norco, CA Home](https://www.norco.ca.us/), provides comprehensive access to services, government operations, and a city hall directory.
Competitor Analysis
Norco's competitors include nearby cities such as Banning, Beaumont, and Chino, which promote similar equestrian lifestyles:
- Banning, California: Known for the Morongo Rodeo and emphasizing agricultural traditions with a population of over 29,500.
- Beaumont, California: Features equestrian facilities like the "Horse Arena" and focuses on recreational activities for its growing population.
- Chino, California: Hosts organizations like the Chino Hills Horsemen's Association and offers facilities such as the McCoy Equestrian & Recreation Center.
Market Position and Opportunities for Engagement
Operating with an annual revenue of $1.7 million and employing 52 staff members, Norco leverages its identity as Horsetown USA® to distinguish itself in the region. Its dedication to equestrian life serves as both a cultural hallmark and strategic asset, providing engagement opportunities for entities targeting equestrian enthusiasts and businesses. Norco's local events and infrastructure, including the Equestrian Historic District, preserve its unique character, enabling specialized market engagement and community participation in equestrian and agricultural roots.
