City of Refuge, Inc. Market Research Report

Background

Overview

City of Refuge, Inc. is a 501(c)(3) non-profit organization dedicated to assisting individuals and families in crisis, primarily focusing on those experiencing homelessness, human trafficking, and other forms of exploitation. Established in 1997 by Bruce Deel, the organization operates in Atlanta, Georgia, aiming to provide comprehensive support through housing, vocational training, health and wellness services, and youth development programs.

Mission and Vision

The mission of City of Refuge is to bring light, hope, and transformation to individuals and families who have experienced a lack of opportunities. Their vision encompasses a holistic approach to community development, focusing on breaking the cycle of poverty and providing sustainable solutions for vulnerable populations.

Primary Area of Focus

The organization concentrates on four key impact areas:

• Housing: Providing safe and stable living conditions for women, children, and men transitioning out of crisis situations.

• Vocational Training: Offering job readiness services, vocational training classes, and job fairs to facilitate meaningful employment opportunities.

• Health & Wellness: Serving nutritious meals, offering physical fitness programs, and providing access to medical, dental, and health services.

• Youth Development: Delivering year-round academic, enrichment, and social-emotional support for children from birth through high school, including scholarships for post-secondary education.

Industry Significance

City of Refuge plays a pivotal role in addressing systemic issues such as homelessness, human trafficking, and economic disparity in Atlanta. By offering comprehensive support services, the organization contributes significantly to community revitalization and the empowerment of marginalized populations.

Key Strategic Focus

Core Objectives

• Comprehensive Support: Delivering integrated services that address immediate needs and promote long-term self-sufficiency.

• Community Empowerment: Fostering a sense of community and belonging among individuals and families through relational care and support.

• Sustainable Solutions: Implementing programs that lead to lasting change and break the cycle of poverty and exploitation.

Specific Areas of Specialization

• Emergency Housing: Offering immediate shelter and support for individuals and families in crisis.

• Vocational Training and Employment Services: Providing skills development and job placement assistance to enhance economic independence.

• Health and Wellness Programs: Ensuring access to essential health services and promoting overall well-being.

• Youth Development Initiatives: Supporting educational and personal growth opportunities for youth to build a foundation for future success.

Key Technologies Utilized

While specific technological platforms are not detailed in the available sources, City of Refuge likely employs various technologies to manage program operations, client data, and communication efforts.

Primary Markets or Conditions Targeted

The organization primarily serves individuals and families in Atlanta, Georgia, particularly those residing in the 30314 zip code, which faces high poverty rates and associated challenges.

Financials and Funding

Funding History

City of Refuge has secured funding through various channels, including grants, donations, and partnerships. In 2024, the organization reported total revenues of $22,896,185, with total expenses amounting to $19,913,579. The total assets for the same year were $45,882,707.

Recent Funding Rounds

Specific details about recent funding rounds are not provided in the available sources.

Notable Investors

The organization has received support from various donors and partners, including the Baltimore Community Foundation.

Intended Utilization of Capital

Funds are allocated across the organization's programs, including housing, vocational training, health and wellness services, and youth development initiatives, to support and expand their impact.

Pipeline Development

Key Pipeline Candidates

City of Refuge's pipeline focuses on the continuous development and enhancement of its programs to meet the evolving needs of the community. This includes expanding housing facilities, increasing vocational training opportunities, and enhancing health and wellness services.

Stages of Development

The organization is in an ongoing development phase, continually assessing and improving its programs to ensure they effectively address the needs of the populations served.

Target Conditions

The primary focus is on addressing homelessness, human trafficking, and economic disparity among individuals and families in Atlanta.

Relevant Timelines for Anticipated Milestones

Specific timelines for program milestones are not detailed in the available sources.

Technological Platform and Innovation

Proprietary Technologies

While specific proprietary technologies are not detailed, City of Refuge likely utilizes various software and systems to manage client information, program operations, and communication efforts.

Significant Scientific Methods

The organization employs evidence-based practices in its programs, focusing on holistic approaches to address the complex needs of individuals and families in crisis.

AI-Driven Capabilities

There is no specific information available regarding the use of AI-driven capabilities within the organization's operations.

Leadership Team

Executive Profiles

• Bruce Deel: Founder and CEO. Bruce established City of Refuge in 1997 with a vision to transform lives in Atlanta's most challenging neighborhoods. He is a graduate of Lee University and has been recognized by the City of Atlanta and the state of Georgia for his community leadership.

• Bill Moran: Finance and Human Resources. Bill oversees the financial and human resources operations, ensuring the organization's sustainability and effective resource management.

• Scott Steiner: Operations. Scott manages the day-to-day operations, ensuring the seamless delivery of services across all programs.

• Darrell Rice: Community Revitalization. Darrell focuses on initiatives aimed at revitalizing the community and fostering economic development.

• Edward Phillips: Vice President of Development. Edward leads the development efforts, including fundraising and donor relations, to support the organization's mission.

• Kelsi Franco: Director of Women's Housing. Kelsi oversees housing programs specifically designed for women, ensuring they receive the support needed to transition out of crisis.

• Jeannie Ross: Director of Job Training and Employment Services. Jeannie leads vocational training and employment services, helping individuals gain skills and secure employment.

• Jonathan Inman: Director of Youth Development (6th-12th). Jonathan manages programs for middle and high school students, focusing on education and personal development.

• Kassi McCoy: Director of Elementary Programming. Kassi oversees programs for elementary-aged children, providing educational and enrichment activities.

Leadership Changes

Specific details about recent leadership changes or appointments are not provided in the available sources.

Competitor Profile

Market Insights and Dynamics

The non-profit sector in Atlanta, particularly organizations addressing homelessness and human trafficking, is competitive. City of Refuge distinguishes itself through its comprehensive, holistic approach to community development and its extensive range of services.

Competitor Analysis

Key competitors include:

• Atlanta Mission: Focuses on providing shelter and recovery services for homeless individuals.

• Salvation Army Atlanta: Offers a variety of services, including emergency shelter, rehabilitation, and social services.

• Gateway Center: Provides services to homeless individuals, including case management and housing assistance.

These organizations offer similar services but may differ in their specific programmatic approaches and target populations.

Strategic Collaborations and Partnerships

City of Refuge collaborates with various organizations to enhance its service delivery, including partnerships with Mercy Care for health services and local businesses for vocational training opportunities.

Operational Insights

Strategic considerations include maintaining a strong community presence, ensuring program sustainability, and adapting to the evolving needs of the population served. City of Refuge's comprehensive approach and established community relationships provide a competitive advantage in delivering effective services.

Strategic Opportunities and Future Directions

Future opportunities include expanding housing facilities, enhancing vocational training programs, and increasing outreach efforts to serve a broader population. The organization's established reputation and community partnerships position it well to achieve these objectives.