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Company Research Report: Clarisights



Company Overview


Name:


Clarisights

Mission:


Turn marketing data into insights, enabling marketing teams to get answers, iterate faster, and showcase the impact of their work.

Founded:


2018

Founders:


  • Arun Srinivasan

  • Ankur Gupta

  • Ashu Pachauri


Key People:


  • Arun Srinivasan, CEO

  • Ankur Gupta

  • Ashu Pachauri


Headquarters:


No information is available.

Number of employees:


No information is available.

Revenue:


No information is available.

Known for:


Clarisights is known for providing an end-to-end analytics solution for marketing teams at scale, enabling them to turn data into actionable insights.

Products


Overview


Clarisights offers a sophisticated platform designed to unify and analyze all marketing data, enabling marketers to make better decisions faster.

Detailed Description


  • Marketing Insights Hub: A platform for analyzing marketing data, providing a single source of truth from high-level overviews to granular decisions.


Key Features:


1. Single Source of Truth:
  • Consolidates cross-channel marketing data automatically.

  • Blended and refreshed daily for up-to-date, accurate data.


2. No-Code Data Exploration:
  • Custom dimensions and metrics can be easily built and adapted without the need for SQL or coding.


3. Granular Data Deep-Dives:
  • Allows marketers to slice and dice data to uncover detailed insights and optimization opportunities.


4. Flexible Reporting:
  • Users can create and modify reports, dashboards, and metrics, tailored to specific needs.


5. Governance and Security:
  • Ensures reliable, curated metrics with clear permissions and centralized management.

  • GDPR compliant, SOC 2 Type I and Type II, and ISO 27001 certified.


6. Integration Capabilities:
  • Supports 100+ API integrations, including custom and universal options.

  • E.g., Google Ads, Facebook Ads, Google Analytics, AWS Redshift, etc.


Recent Developments


General:


Clarisights has positioned itself as a comprehensive solution for performance marketing analytics, focusing on solving complexities and inefficiencies in marketing data management and analysis.

New Products/Features Launched:


1. Effective Self-Service:
  • Enables marketing teams to operate independently without waiting for data team support.

  • Facilitates the creation of custom reports, dashboards, new metrics, and dimensions in minutes.


2. Collaboration Tools:
  • Built-in note-taking and tagging for streamlined discussions and insights sharing across internal and external teams.


Partnerships:


  • No specific new partnerships mentioned.


Significant Initiatives:


1. ISO 27001 and SOC 2 Type 2 Certification:
  • A demonstration of the company's commitment to data security and compliance.


Customer Testimonials


User Feedback:


  • Mats Diedrichsen, Chief Marketing Officer, Delivery Hero: "Clarisights enables marketers to swiftly uncover optimization opportunities at the speed of business."


  • Yishai Fried, Performance Marketing Lead, On: "Clarisights is our source of truth for spend and performance. No more Excel errors or waiting for the data team."


  • Nadine Nickelsen, Director of Paid Social, Delivery Hero: "The biggest advantage of Clarisights is flexibility. I can build exactly the kind of reports I want."


  • Máté Bendegúz Kovács, Product Lead, Marketing Automation, HelloFresh: "Working with Clarisights has been a great experience from the start. The product is easy to set up, which enabled us to quickly launch and tailor Clarisights to our needs."


Conclusion


Clarisights has established itself as a leader in providing comprehensive marketing analytics solutions. The platform's ability to integrate diverse data sources, its no-code adaptability, and its strong governance and security standards make it a preferred choice for sophisticated performance marketing teams aiming to make better, data-driven decisions quickly.