Company Research Report: Clarisights
Company Overview
Name:
Clarisights
Mission:
Turn marketing data into insights, enabling marketing teams to get answers, iterate faster, and showcase the impact of their work.
Founded:
2018
Founders:
- Arun Srinivasan
- Ankur Gupta
- Ashu Pachauri
Key People:
- Arun Srinivasan, CEO
- Ankur Gupta
- Ashu Pachauri
Headquarters:
No information is available.
Number of employees:
No information is available.
Revenue:
No information is available.
Known for:
Clarisights is known for providing an end-to-end analytics solution for marketing teams at scale, enabling them to turn data into actionable insights.
Products
Overview
Clarisights offers a sophisticated platform designed to unify and analyze all marketing data, enabling marketers to make better decisions faster.
Detailed Description
- Marketing Insights Hub: A platform for analyzing marketing data, providing a single source of truth from high-level overviews to granular decisions.
Key Features:
1. Single Source of Truth:
- Consolidates cross-channel marketing data automatically.
- Blended and refreshed daily for up-to-date, accurate data.
2. No-Code Data Exploration:
- Custom dimensions and metrics can be easily built and adapted without the need for SQL or coding.
3. Granular Data Deep-Dives:
- Allows marketers to slice and dice data to uncover detailed insights and optimization opportunities.
4. Flexible Reporting:
- Users can create and modify reports, dashboards, and metrics, tailored to specific needs.
5. Governance and Security:
- Ensures reliable, curated metrics with clear permissions and centralized management.
- GDPR compliant, SOC 2 Type I and Type II, and ISO 27001 certified.
6. Integration Capabilities:
- Supports 100+ API integrations, including custom and universal options.
- E.g., Google Ads, Facebook Ads, Google Analytics, AWS Redshift, etc.
Recent Developments
General:
Clarisights has positioned itself as a comprehensive solution for performance marketing analytics, focusing on solving complexities and inefficiencies in marketing data management and analysis.
New Products/Features Launched:
1. Effective Self-Service:
- Enables marketing teams to operate independently without waiting for data team support.
- Facilitates the creation of custom reports, dashboards, new metrics, and dimensions in minutes.
2. Collaboration Tools:
- Built-in note-taking and tagging for streamlined discussions and insights sharing across internal and external teams.
Partnerships:
- No specific new partnerships mentioned.
Significant Initiatives:
1. ISO 27001 and SOC 2 Type 2 Certification:
- A demonstration of the company's commitment to data security and compliance.
Customer Testimonials
User Feedback:
- Mats Diedrichsen, Chief Marketing Officer, Delivery Hero: "Clarisights enables marketers to swiftly uncover optimization opportunities at the speed of business."
- Yishai Fried, Performance Marketing Lead, On: "Clarisights is our source of truth for spend and performance. No more Excel errors or waiting for the data team."
- Nadine Nickelsen, Director of Paid Social, Delivery Hero: "The biggest advantage of Clarisights is flexibility. I can build exactly the kind of reports I want."
- Máté Bendegúz Kovács, Product Lead, Marketing Automation, HelloFresh: "Working with Clarisights has been a great experience from the start. The product is easy to set up, which enabled us to quickly launch and tailor Clarisights to our needs."
Conclusion
Clarisights has established itself as a leader in providing comprehensive marketing analytics solutions. The platform's ability to integrate diverse data sources, its no-code adaptability, and its strong governance and security standards make it a preferred choice for sophisticated performance marketing teams aiming to make better, data-driven decisions quickly.