Background
Classpert is an online course aggregator and search engine that enables users to find and compare over 220,000 online courses from more than 31 e-learning platforms in 10 languages. Founded in 2018 by Felipe Bernardes, Felipe Jordão, and Thiago Brandão, the company aims to simplify the process of discovering and selecting online courses by providing detailed information on pricing, syllabi, video previews, and user reviews. Classpert's mission is to serve as a global hub for online education, catering to learners worldwide.
Key Strategic Focus
Classpert's strategic focus is on aggregating and curating a vast array of online courses to provide users with a comprehensive and user-friendly platform for course comparison. The company specializes in education technology, leveraging advanced search and filtering technologies to cater to a global audience. By partnering with major e-learning platforms such as Udemy, Coursera, and edX, Classpert targets a diverse market of learners seeking courses in various fields, including data science, marketing, and personal development.
Financials and Funding
In July 2020, Classpert secured a seed funding round of R$5 million (approximately USD 900,000) led by Iporanga Ventures, with participation from Canary and angel investors Eduardo Wurzmann and Mário Pinheiro. The capital was intended to expand the team, enhance the platform's capabilities, and increase the number of courses offered, aiming to reach one million courses within 18 months.
Technological Platform and Innovation
Classpert distinguishes itself through its proprietary search engine and aggregation technology, which consolidates courses from multiple e-learning platforms into a single, searchable interface. This technology allows users to filter courses based on various criteria, such as price, language, and duration, providing a streamlined and efficient course selection process.
Leadership Team
- Felipe Bernardes: Co-founder of Classpert, previously worked in customer service, marketing, and operations at Lemoney, a cashback company based in Miami.
- Felipe Jordão: Co-founder and CEO of Classpert, formerly led the education continuation scholarships division at Quero Educação, where he identified the growing demand for online courses.
- Thiago Brandão: Co-founder of Classpert and one of the founders of Quero Educação, bringing extensive experience in the education technology sector.
Competitor Profile
Market Insights and Dynamics: The online education market has experienced significant growth, with the global e-learning market valued at approximately USD 200 billion in 2019. The COVID-19 pandemic further accelerated the adoption of online learning, increasing the demand for platforms that aggregate and compare online courses.
Competitor Analysis: Classpert faces competition from several platforms, including:
- Class Central: Aggregates thousands of online courses from various providers, offering user reviews and robust search and filtering tools.
- Coursesity: Provides a platform to search and compare online courses from various learning platforms, focusing on a wide range of subjects.
- Udemy: Offers a vast marketplace of online courses across numerous categories, allowing instructors to create and sell courses directly to learners.
- Coursera: Partners with universities and organizations to offer online courses, specializations, and degrees across various subjects.
These competitors offer similar services, but Classpert differentiates itself by providing a comprehensive comparison tool that includes detailed course information, video previews, and user reviews.
Strategic Collaborations and Partnerships
Classpert has established partnerships with major e-learning platforms such as Udemy, Coursera, and edX. These collaborations enable Classpert to offer a diverse range of courses and provide users with access to high-quality educational content from reputable providers.
Operational Insights
Classpert's strategic positioning as a comprehensive course aggregator allows it to cater to a global audience seeking diverse online learning opportunities. Its user-friendly interface and detailed course information provide a competitive advantage in the crowded online education market. By continuously expanding its course offerings and enhancing platform features, Classpert aims to maintain its relevance and appeal to learners worldwide.
Strategic Opportunities and Future Directions
Looking ahead, Classpert plans to further expand its course catalog, aiming to reach one million courses. The company also intends to enhance its platform by introducing features that allow users to create and share personalized learning paths, thereby fostering a more interactive and community-driven learning experience. Additionally, Classpert seeks to strengthen its partnerships with e-learning providers and explore new markets to broaden its user base.
Contact Information
- Website: classpert.com
- Social Media:
